Media 2.0: The Mindshift

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Presentation for e-society conference, about relationship between Mainstream Media and New Media

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Media 2.0: The Mindshift

  1. 1. MEDIA 2.0: The Mindshift Zoran Ricliev Macedonian Institute for Media and Media Print Macedonia I Media: Relationships between Traditional and New Media
  2. 2. Turbulent trends <ul><li>End of era of simple offer of prepackaged data </li></ul><ul><li>Web 2.0 is about personalization and interconnecting </li></ul>
  3. 3. Turbulent trends <ul><li>The audience changed its habits. They need the content the way they want it, when they want it </li></ul><ul><li>Participation </li></ul>
  4. 4. Turbulent trends <ul><li>The content is becoming live, real time editable </li></ul><ul><li>The news article develops through constant updates </li></ul><ul><li>Comments become part of the article </li></ul>
  5. 5. Turbulent trends <ul><li>A single tweet, from anywhere, even without an additional picture, video or audio clip, can make a big change in just several seconds </li></ul>
  6. 6. Turbulent trends <ul><li>Social Media and citizen journalism influence the big media companies </li></ul><ul><li>Citizen journalism </li></ul><ul><li>Localization of content </li></ul><ul><li>Developing own blog platforms </li></ul>
  7. 7. Turbulent trends <ul><li>The open philosophy of internet, weakens ability of media houses to monetize their naturally expensive content, online </li></ul>
  8. 8. Web 2.0 pressure <ul><li>Web native news media naturally accept the constant change </li></ul>
  9. 9. Web 2.0 pressure <ul><li>TV as powerful visual media is not threatened in its basic existence </li></ul><ul><li>On-line TV is fast developing, even on mobile platforms </li></ul>
  10. 10. Web 2.0 pressure <ul><li>Radio is in similar position like TV </li></ul><ul><li>Content can be read </li></ul><ul><li>Additional channels </li></ul>
  11. 11. Web 2.0 pressure <ul><li>Newspapers have to change </li></ul><ul><li>They have to become more visual (using the big canvas) more analytical, digested, and opinion oriented </li></ul>
  12. 12. Web 2.0 pressure <ul><li>Video did not exactly kill the radio star, so web 2.0 probably won’t kill newspapers </li></ul>
  13. 13. Media merging <ul><li>Online news has proved that has many advantages over traditional media, except the biggest drawback, to monetize its content to sustainable level </li></ul>
  14. 14. Media merging <ul><li>Integrated multimedia newsrooms are developed as a place where all the news come first </li></ul>
  15. 15. Media merging <ul><li>Delivering the same initial content, through different channels, and in different form is most appreciated model. But there are some other barriers to do this </li></ul>
  16. 16. Media merging <ul><li>Hybrid models tend to be best at the time, with its ability to monetize the content through revenues from different platforms </li></ul>
  17. 17. Mainstream vs. Social Media <ul><li>Merging of social networks, blog society and mainstream media is ongoing </li></ul>
  18. 18. Mainstream vs. Social Media <ul><li>If MSM fail to adapt to the new conditions, their name loses its base, since social media are mainstream for certain communities, or age groups </li></ul>
  19. 19. Mainstream vs. Social Media <ul><li>Media is doing the news the “mind” way, and the bloggers are doing it the “heart” way </li></ul>
  20. 20. Mainstream vs. Social Media <ul><li>A good blogger or web activist, should adopt something from the professional journalists </li></ul>
  21. 21. Mainstream vs. Social Media <ul><li>Professional journalists should take their fancy suits off and get more into the masses </li></ul>
  22. 22. Mainstream vs. Social Media <ul><li>The antagonism between journalists and bloggers fades . They learn from each other </li></ul>
  23. 23. Journalism 2.0 <ul><li>Being web native, social platforms develop fast and gain quality </li></ul><ul><li>MSM are rarely web native </li></ul>
  24. 24. Journalism 2.0 <ul><li>Mainstream media struggle with old habits </li></ul>
  25. 25. Journalism 2.0 <ul><li>Direct hit into journalistic identity </li></ul>
  26. 26. Journalism 2.0 <ul><li>The reporters for the 21 century </li></ul><ul><li>Multitasking </li></ul><ul><li>fast and clear writing </li></ul><ul><li>flexible working hours </li></ul><ul><li>no “fear” of technology </li></ul><ul><li>multimedia approach </li></ul><ul><li>internet as a tool </li></ul>
  27. 27. Journalism 2.0 <ul><li>Many journalists are not prepared to accept the change </li></ul><ul><li>Fear of citizen journalism </li></ul>
  28. 28. Macedonia case <ul><li>No real 24/7 journalism </li></ul><ul><li>Journalists haven’t overcome the “fear” of computers </li></ul><ul><li>Very few use or know what Twitter is </li></ul>
  29. 29. Macedonia case <ul><li>Media websites in Macedonia come from another age </li></ul><ul><li>The web sites of classic media brands are edited by one person, which is usually not a journalist </li></ul>
  30. 30. Macedonia case <ul><li>Few online ads, </li></ul><ul><li>No AdSense, </li></ul><ul><li>No serious online advertising agency </li></ul><ul><li>PayPal doesn’t work </li></ul><ul><li>Few have ever bought something through the web </li></ul>
  31. 31. Macedonia case <ul><li>Despite rudimentary media websites, visits are still rising </li></ul>
  32. 32. Macedonia case <ul><li>We still have university professors of journalism that think that internet will die within next three years </li></ul>
  33. 33. Macedonia case <ul><li>The crisis, as a platform for change, is always good for new ideas </li></ul><ul><li>Social media, as web native, has a chanse to fill the gap MSM misses </li></ul>
  34. 34. MEDIA 2.0: The Mindshift <ul><li>Zoran Ricliev </li></ul><ul><li>mail: [email_address] </li></ul><ul><li>http://twitter.com/xorran </li></ul><ul><li>http://www.linkedin.com/in/ricliev </li></ul>Thank you

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