We will be developing a system called :standard chartered community This community allows different group of people to gather together to discuss or share information to their interest. Such as: marathons, investment and etc.With this community, it will attract those experience personnel to come here to share information. As for those who are new they can get information from this community.
There will be a given theme for people to design their card.User can design their card with the provided tools and pictures that is related to the theme.Or they can choose to upload their own design.After designed, they can allow people to vote for their design (contest). The most voted design card will be launch in standard chartered and people can go apply for it.Or if they don’t wish to participate in the contest, they can send it their design to standard chartered but there will be conditions applied.So what is good about this: people can have a unique design card rather than those standard design that standard chartered bank provided.It also help to increase their sales, as people may apply for the card because of it’s unique design.
This system is to allow people to check in to wither standard chartered bank branches or any stores that is under Standard Chartered promotion. If they check in to the bank branch, standard chartered will make a donation of 5cent to the charty.If they check in to restaurent or any shop that is under standard chartered promotion, and if they have made payment with their standard chartered debit/credit card, the bank will also make a donation of 5cent to the charity.So what is good about this system is that it allow people to indirectly make donation to the charity without them paying a single cent.And it also help the stores to have more customers and it also increase their sales.
Standard chartered proposal presentation
IT3196 Social Media Case Study Gerald Choo Ricky Raj Kang Taiping Eelynn Wu Xiang Xiang
Agenda Objective Target Audience System Overview Social Media Channel Success Matrix Tools used Action Timeline Task distribution Q&A
Objectives Create a Facebook Application to cater to different people’s need and Interest Share information and thoughts with friends within this community Benefits to newbies in the interest
Target Audience Who • Social Media Users • Adults, Marathon runners, Students
CUSTOMIZING CREDIT/DEBIT CARD Given Theme Customize the Credit/Debit card • Design your own using the given tools and pictures • Upload your own design Allow people to vote for their design Most voted will be launchBenefits • A unique designed card • Increase Standard Chartered sales
CHECK-IN FOR CHARITY DONATION Check-in • Standard Chartered Bank • Stores that is under Standard Chartered Card Promotion Standard Chartered will donate 5Cent Payment made with Standard Chartered Card, 5Cent will be donated Benefit • Participate in charity • Stores increase sales
Investment Decision Making System System that provides information to advise potential investors Portfolio and report • Equities to invest in • Amount advised • Years involved and schemes Users will help each other Potential investor can acquire financial consultant
Investment Decision Making System Benefit of IDMS do for StandChart • Allows an edge over competitors • Educate users on investment • Makes life simpler for financial consultants • Indirectly brings in more investment revenue
STAND CHART CHART-TOPPER A Search for the best home-made songs within Stand Chart community Upload links Saregama India Ltd is proud to announce its association with the Standard Chartered Mumbai Gain popularity Marathon. The premiere music company has just released the event anthem. Win and be recognized Top 5 songs to be played at Singapore Marathon Song creators to be awarded prizes and sponsorship
STAND CHART CHART-TOPPER Benefits of Chart-Topper • Builds stanchart reputation In the Arts-scene Cultivate raw talent Deeper engagement to heartlanders • Enhance brand-name • Become more reachable through music industry
TRAINING SYSTEM A system that provides training plan for runners Coordinate with running app on mobile Achievement • Multiple achievement to achieve • Share with friends and community Training Plan • Step by step training to follow • Given 3 try to succeed • Alternative training plan User can share their training plan and discuss how to achieve it
TRAINING SYSTEM Benefits of Training plan • Keep runners motivated • Prepare runners for the marathon • Sense of achievement • Discuss training plan
DIET PLAN A system that provides diet plan for runners System generated diet • System provide necessary diet base on information given • User can follow the diet plan • Share with friends and community Self select food source • Select food from choice • Submit choice to system • System provide alternatives to user • Share with friends and community User can share their diet plan other alternatives differ from system
DIET PLAN Benefits of Diet Plan • Keep runners diet on track • Prepare runners for the marathon • Allow user to last through the marathon • Discuss diet plan
PHOTO GALLERY “CONTEST” A Contest for the best creative photo design for StandChart Marathon. • Design individual photos • Upload photos into gallery • Gain likes for picture • Win and receive attractive rewards Top 10 photos will be convert to posters for display at the yearly Marathon.
PHOTO GALLERY “CONTEST” Benefits • Enhance Brand Awareness o Knowing more about StandChart • Attracted to StandChart Marathon o More users would go for marathon for the sake of charity • Winner will have a sense of Achievement o Top liked photos will be displayed at Marathon track. o Winner will be awarded prizes on the day of the Marathon
MAP PLOTTING FOR MARATHON A Function that allows user to draw & plot map for the junior marathon. • Plot the marathon map • Save & upload the plotted map • Gain likes for best map plotted • Win and receive attractive rewards Map which garners the most likes are chosen for the junior Marathon race.
MAP PLOTTING FOR MARATHON Benefits • Enhance Brand Awareness o Let more students know of Standard Chartered Bank other than just POSB and DBS • Promote Healthy Lifestyle o Encourage students to exercise to keep fit and relieve stress • Free of Charge for participants o Fees is fully subsidized by the School such that lower income family students need not think twice o Goodies bag will be given out from StandChart itself • Winner will have a sense of Achievement o Awarded with prizes & trophy in front of participants