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Case history - NWG | Web App

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La prima case history ActivtED 2012 ha per protagonista NWG, azienda leader in Italia nel settore fotovoltaico, per la quale Xenesys ha realizzato un'app per i propri energy broker. Grazie all’applicazione Web è stato possibile semplificare e velocizzare il processo di vendita, con un sistema di geolocalizzazione (basato sulle API di Google Maps) e un simulatore per configurare l’impianto, a partire dalle reali esigenze di spazio e di consumo del cliente.

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Case history - NWG | Web App

  1. 1. NWG GENIUS Web app order entry1  |  novembre  30,  2012  
  2. 2. Nata a Prato nel 2003, NWG è un leader italiano nel mercato della green economy con divisioni specializzate in fotovoltaico, electric car e formazione per la rete vendita di energy broker. È stata la prima azienda in Italia, nel settore fotovoltaico, ad aver rivolto l’attenzione al mercato residenziale e delle piccole e medie imprese, del quale è il punto di riferimento a livello nazionale con oltre 7.000 impianti installati. Negli ultimi anni NWG ha registrato una crescita esponenziale, proponendosi rapidamente come uno dei maggiori player del settore in Italia.2  |  novembre  30,  2012   L azienda
  3. 3. NWG, nell ottica di agevolare e semplificare il processo di vendita dei suoi oltre 7.000 energy broker presenti sul territorio italiano, ha deciso di supportare ulteriormente i propri consulenti in energia con un’applicazione fruibile in mobilità, per la configurazione della migliore offerta fotovoltaica, a partire da dati più precisi e aderenti alle reali esigenze dei clienti. Per un’azienda fortemente orientata alla creazione di una relazione solida e duratura con i propri clienti, dotare la forza vendita di strumenti innovativi e adeguati a costruirla è una priorità non negoziabile.3  |  novembre  30,  2012   L esigenza
  4. 4. Il progetto, realizzato in meno di tre settimane, ha portato allo sviluppo di un’applicazione web per il network di consulenti energy NWG, finalizzata a rendere più efficiente e di impatto il processo di vendita. La app calcola in tempo reale preventivo e prestazioni dell’impianto per il cliente finale grazie a un sistema di geolocalizzazione (basato sulle API di Google Maps) e a un simulatore che raccoglie le esigenze di spazio e di consumo del cliente. A seguito di una fase di analisi che ha visto l’interazione tra esperti di energia e sviluppatori IT, il progetto ha previsto rilasci successivi molto frequenti, durante i quali il cliente ha testato le funzionalità e richiesto eventuali aggiustamenti. Realizzata in HTML5, la app è fruibile tramite web, utilizzabile sia da PC sia da tablet (iPad/ Android).4  |  novembre  30,  2012   L implementazione
  5. 5.   Maggiore efficienza della forza vendita (vendite generate, margine operativo e ROS)   Maggiore governance e maggior controllo sui dati generati   Profilazione automatica del CRM   Miglioramento della soddisfazione dei clienti (minori tempi di attesa per preventivi)   Rafforzamento del posizionamento distintivo aziendale, grazie all uso del mobile e di applicazioni di impatto   Sensibile riduzione dell’utilizzo di carta e toner5  |  novembre  30,  2012   I benefici
  6. 6. 6  |  novembre  30,  2012   Screenshot
  7. 7. 7  |  novembre  30,  2012   Screenshot
  8. 8.   Volevamo mettere a disposizione dei nostri energy broker uno strumento per la vendita semplice e intuitivo e di impatto per i nostri clienti.   Valentina Biattiante Responsabile del Reparto Tecnico8  |  novembre  30,  2012  

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