L’union fait la

FORCE
We are …
Hugo
GEISSMANN

Alexandre
IRRMANN-TÉZÉ

> Business development
> Geek stuff

Strategic marketing <
Design thinking...
We created …

A company that will help you

TRANSFORM YOUR IDEAS
INTO REAL WORLD DIGITAL SERVICES
build an

AMAZING
product
We believe that the key is to gather
the RIGHT PEOPLE
at the RIGHT TIME
with the RIGHT PHILOSOPHY
TV shows producers agree …
Pick the right team

Teal’c …

The anthropologist

The soldier

The scientist
Did you say « pattern » ?
Did you say « pattern » ?
Tech/Scientist

Big muscles

Strategist
Back to
DIGITAL
Did you say « pattern » ?
« Strategist »

« Geek »

« Design »

Marketing

Developer

UX Designer

Sales

Architect

Art d...
2
WHY IS THE OBVIOUS

NOT SO OBVIOUS ?
ORGANISATION
« Market »

« IT »

« Design »

Can i borrow JOHN DOE from your team ?

O
N
CULTURE
Hi ! I’m a UX designer
A what ?
METHODOLOGY
« Market »

All done ! We just
have to send it to the
IT crew and go live.

« IT »

Another crazy idea
from th...
3
!

HOW TO MAKE THEM
WORK TOGETHER ?
an approach:

DESIGN THINKING
design thinking

CONVERGENT & DIVERGENT
PROCESS
DISCOVER

DEFINE

EXECUTE
design thinking

CO-CREATION
MARKETER

DESIGN

GEEK
design thinking

EMPATHY
design thinking

ITERATE
BUILD
BUILD

BUILD

LEARN
BUILD

iterate

TEST
design thinking

HOLISTIC THINKING
4
!

Design thinking @
MyBigCompany
EVOLUTION

NOT REVOLUTION
IDENTIFY

missing skills
BUILD A small TEAM

WORKING IN THE

same place
EMPOWER

THE TEAM
build an

AMAZING
product
SPREAD

design mindset
Thank you !
contact@thiga.fr
Open XKE - L'union fait la force : le rôle du design thinking dans l'innovation par Hugo Geissmann et Alexandre Irrmann-Tézé
Open XKE - L'union fait la force : le rôle du design thinking dans l'innovation par Hugo Geissmann et Alexandre Irrmann-Tézé
Open XKE - L'union fait la force : le rôle du design thinking dans l'innovation par Hugo Geissmann et Alexandre Irrmann-Tézé
Open XKE - L'union fait la force : le rôle du design thinking dans l'innovation par Hugo Geissmann et Alexandre Irrmann-Tézé
Open XKE - L'union fait la force : le rôle du design thinking dans l'innovation par Hugo Geissmann et Alexandre Irrmann-Tézé
Upcoming SlideShare
Loading in …5
×

Open XKE - L'union fait la force : le rôle du design thinking dans l'innovation par Hugo Geissmann et Alexandre Irrmann-Tézé

905 views

Published on

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
905
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Open XKE - L'union fait la force : le rôle du design thinking dans l'innovation par Hugo Geissmann et Alexandre Irrmann-Tézé

  1. 1. L’union fait la FORCE
  2. 2. We are … Hugo GEISSMANN Alexandre IRRMANN-TÉZÉ > Business development > Geek stuff Strategic marketing < Design thinking <
  3. 3. We created … A company that will help you TRANSFORM YOUR IDEAS INTO REAL WORLD DIGITAL SERVICES
  4. 4. build an AMAZING product
  5. 5. We believe that the key is to gather the RIGHT PEOPLE at the RIGHT TIME with the RIGHT PHILOSOPHY
  6. 6. TV shows producers agree …
  7. 7. Pick the right team Teal’c … The anthropologist The soldier The scientist
  8. 8. Did you say « pattern » ?
  9. 9. Did you say « pattern » ? Tech/Scientist Big muscles Strategist
  10. 10. Back to DIGITAL
  11. 11. Did you say « pattern » ? « Strategist » « Geek » « Design » Marketing Developer UX Designer Sales Architect Art director Product team
  12. 12. 2 WHY IS THE OBVIOUS NOT SO OBVIOUS ?
  13. 13. ORGANISATION « Market » « IT » « Design » Can i borrow JOHN DOE from your team ? O N
  14. 14. CULTURE Hi ! I’m a UX designer A what ?
  15. 15. METHODOLOGY « Market » All done ! We just have to send it to the IT crew and go live. « IT » Another crazy idea from the marketing … & culture « Design » I am a misunderstood artist !
  16. 16. 3 ! HOW TO MAKE THEM WORK TOGETHER ?
  17. 17. an approach: DESIGN THINKING
  18. 18. design thinking CONVERGENT & DIVERGENT PROCESS DISCOVER DEFINE EXECUTE
  19. 19. design thinking CO-CREATION MARKETER DESIGN GEEK
  20. 20. design thinking EMPATHY
  21. 21. design thinking ITERATE
  22. 22. BUILD BUILD BUILD LEARN BUILD iterate TEST
  23. 23. design thinking HOLISTIC THINKING
  24. 24. 4 ! Design thinking @ MyBigCompany
  25. 25. EVOLUTION NOT REVOLUTION
  26. 26. IDENTIFY missing skills
  27. 27. BUILD A small TEAM WORKING IN THE same place
  28. 28. EMPOWER THE TEAM
  29. 29. build an AMAZING product
  30. 30. SPREAD design mindset
  31. 31. Thank you ! contact@thiga.fr

×