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Paypal payments for digital goods janette chung fang lin michael suarez

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Selling digital goods is different than selling physical goods—from the business models that need to be supported to how fraud should be managed. In this session, we’ll help you understand which PayPal product is most appropriate for your business model, how to integrate with PayPal’s payment products for digital goods, including Zong, and how to best configure PayPal for your risk profile.

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Paypal payments for digital goods janette chung fang lin michael suarez

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  2. 2. You are Moving in the Right Direction Annual Sales $200.0 US$ billions $180.0 Mobile - Games, $29.7 Music, Video, $160.0 Software $26.7 $18.7 $140.0 Devices - Books & $23.7 Magazines $120.0 $14.4 $36.5 $20.2 $10.8 $100.0 $32.1 Media - $16.8 $7.9 Newspaper, Music $27.8 $80.0 $13.5 $5.6 & Video $24.6 $32.2 $4.0 $21.3 $26.0 $18.7 $21.0 Software - SaaS $60.0 $18.0 $15.0 and Downloads $11.1 $40.0 $57.6 $63.2 Games - Console $48.6 $52.8 $20.0 $42.3 $44.9 and Non-console $- 2010 2011 2012 2013 2014 2015 Source: PWC Global Media and Entertainment Outlook 2011, Juniper Research 2011 and PayPal analysis. 4
  3. 3. Free Content Premium ContentAdvertising
  4. 4. One-time Subscription
  5. 5. Source: Pew Research Center, Nielsen. Average March, June September 2010.
  6. 6. GAMES VIDEO MUSICeBOOKS NEWS/CONTENT SOFTWARE www.paypal.com/digitalgoods
  7. 7. Direct Monetization in Social Games NORTH AMERICA Mobile and Offers 20% PayPal 45% Credit Cards 35% 11
  8. 8. PayPal for Digital Goods 10/13/2011 18
  9. 9. A: Point of Sale purchase B: Payment processedusing your mobile phone. through a smartphone.C: Mobile to Mobile fund D: Payment charged totransfer. your mobile phone bill. PayPal for Digital Goods 10/13/2011 19
  10. 10. Source: Zong survey of 500 mobile consumers. November 2010. PayPal for Digital Goods 10/13/2011 20
  11. 11. PayPal for Digital Goods 10/13/2011 21
  12. 12. PayPal for Digital Goods 10/13/2011 22
  13. 13. PayPal for Digital Goods 10/13/2
  14. 14. PayPal for Digital Goods 10/13/2011 24
  15. 15. • No consumer registration required• No credit card or bank account required• Frictionless• Extensive reach• Appeals to younger demographics• Easy to integrate PayPal for Digital Goods 10/13/2011 25
  16. 16. Pre-purchase Purchase Post-purchase • Handle transaction• Locate user • Start Zong call callback• Choose from supported • Handle UI redirect if • Credit consumer price(s) applicable • Acknowledge Zong• Generate dynamic notification parameters PayPal for Digital Goods 10/13/2011 26
  17. 17. • Good Complement to traditional payment options• Intuitive user experience• Fun• http://www.zong.com
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