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Enterprise 2.0 in Belgium : What’safter the hype ?<br />An exploratorysurvey by K Company<br />1<br />
Objectives<br />Sample<br />Main Results<br />Conclusion<br />EstimatedKeynoting Time: 15 min.<br />2<br />
Objectives<br />3<br />
Objectives<br />Evaluate the “penetration rate” of Enterprise 2.0 & Online collaboration tools in Belgium (presence, effor...
Sample<br />5<br />
6<br />Who were the respondents ?<br />Mainly Top/Middle Management, IT & Marketing representatives (16-25 %)<br />Few HR ...
Main Results<br />Penetration Rate<br />7<br />
8<br />85 % of the respondents actually already launched an online collaboration project within their company<br />63 % of...
 Enterprise platforms(Jive, KP...) 41 %
Wikis 39 %
 Public social networks (Facebook...) 37 %
 Blogs 35 %
Microblogs(Twitter...) 22 %</li></ul>* 12,2 % are dissatisfied and 24,5 % have no opinion<br />
9<br />What was the cost of all that...?<br /><ul><li> 1/3 invested at least some K€
 1/3 didn’t have a budget (!)
 1/3 just do not know...</li></ul>... and what was that budget (if any) mainly used for ?<br /><ul><li>68 % invested at le...
Main Results<br />Future Projects & Budgets<br />10<br />
11<br />The best incentive for new projects ?  An existing project ! <br />And what about budget...?  Well then you better...
Microblogging & Enterprise platformsmaybe the nextstep!
 « Old values »stillappeal (Blogs, Wikis...)</li></li></ul><li>Main Results<br />OrganizationalReadiness<br />12<br />
13<br />WorkOrganization & Hierarchy<br />Respondents’ organizations are rather...<br />Horizontal<br />Informal<br />
14<br />Respondents’ organizations are rather...<br />HR & Organizational culture<br />Young<br />Expertised<br />Autonomo...
15<br />Respondents’ organizations are rather...<br />Documented<br />E-mail minded (!)<br />Innovative<br />Networked<br ...
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Enterprise 2.0 in Belgium: What\'s after the hype? A K company 2010 survey

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Enterprise 2.0 in Belgium: What\'s after the hype? A K company 2010 survey

  1. 1. Enterprise 2.0 in Belgium : What’safter the hype ?<br />An exploratorysurvey by K Company<br />1<br />
  2. 2. Objectives<br />Sample<br />Main Results<br />Conclusion<br />EstimatedKeynoting Time: 15 min.<br />2<br />
  3. 3. Objectives<br />3<br />
  4. 4. Objectives<br />Evaluate the “penetration rate” of Enterprise 2.0 & Online collaboration tools in Belgium (presence, effort, satisfaction...)<br />Identify companies’ intentions on their future Enterprise 2.0 projects & budgets<br />Have an overview of the companies’ organizational readiness to Enterprise 2.0 concepts & tools<br />Analyzing the impact of organizational design on Enterprise 2.0 deployment<br />4<br />
  5. 5. Sample<br />5<br />
  6. 6. 6<br />Who were the respondents ?<br />Mainly Top/Middle Management, IT & Marketing representatives (16-25 %)<br />Few HR people (1,3 %)<br />People from the privatesector(bank, medias, services)<br />... but alsofrom thepublic sector(government, institutions) ! (16 %)<br />Good balancebetweenSME’s (45 %) and bigcompanies (55 %)<br />
  7. 7. Main Results<br />Penetration Rate<br />7<br />
  8. 8. 8<br />85 % of the respondents actually already launched an online collaboration project within their company<br />63 % of them are quite to very satisfied*<br /> Top tools are...<br /><ul><li> Collaborative spaces(SharePoint...) 69 %
  9. 9. Enterprise platforms(Jive, KP...) 41 %
  10. 10. Wikis 39 %
  11. 11. Public social networks (Facebook...) 37 %
  12. 12. Blogs 35 %
  13. 13. Microblogs(Twitter...) 22 %</li></ul>* 12,2 % are dissatisfied and 24,5 % have no opinion<br />
  14. 14. 9<br />What was the cost of all that...?<br /><ul><li> 1/3 invested at least some K€
  15. 15. 1/3 didn’t have a budget (!)
  16. 16. 1/3 just do not know...</li></ul>... and what was that budget (if any) mainly used for ?<br /><ul><li>68 % invested at least half of their budget in change management</li></ul>(does it surprise you?!)<br />
  17. 17. Main Results<br />Future Projects & Budgets<br />10<br />
  18. 18. 11<br />The best incentive for new projects ? An existing project ! <br />And what about budget...? Well then you better have some cash left from your past project ! <br /><ul><li>Collaborative spaces & Public social networks are the mostpopular
  19. 19. Microblogging & Enterprise platformsmaybe the nextstep!
  20. 20. « Old values »stillappeal (Blogs, Wikis...)</li></li></ul><li>Main Results<br />OrganizationalReadiness<br />12<br />
  21. 21. 13<br />WorkOrganization & Hierarchy<br />Respondents’ organizations are rather...<br />Horizontal<br />Informal<br />
  22. 22. 14<br />Respondents’ organizations are rather...<br />HR & Organizational culture<br />Young<br />Expertised<br />Autonomous<br />Collective<br />Collaborative<br />Resistant (!)<br />
  23. 23. 15<br />Respondents’ organizations are rather...<br />Documented<br />E-mail minded (!)<br />Innovative<br />Networked<br />Looking for (even more) expertise<br />KM, Innovation & Networking<br />
  24. 24. Main Results<br />Organizational Impact<br />16<br />
  25. 25. 17<br /><ul><li>Expertised
  26. 26. Collective
  27. 27. Collaborative
  28. 28. Documented
  29. 29. Web minded
  30. 30. Innovative</li></ul>In summary, an online collaboration project will be launched AND will bring satisfaction the most likely (but not only) in an organization which is...<br />
  31. 31. 18<br />In details, organizational characteristics have an impact on the type of Enterprise 2.0 project launched within the company...<br />Just someexamples!<br />Expertisedorganizationsmaymake a stronger use of Blogs, Wikis & Collaborative spaces<br />Collective organizationsratherlaunch Collaborative spaces, Enterprise platforms, Microblogs... but not thatmuch (traditional) Blogs<br />Collaborative spaces (SharePoint...) willbelaunchedwhatever the companyis web minded or not!<br />Highlyinnovativeorganizations use all types of online collaboration tools (Blogs in particular) more thanlessinnovativeones<br />
  32. 32. Conclusion<br />19<br />
  33. 33. 20<br />There are some exiting insights!<br /><ul><li> Most of the respondents did launch an Enterprise 2.0 project within their company AND many of them are quite satisfiedabout it...
  34. 34. Launching such a project is a good triggerto launch other ones! (larger deployment of the same tool or implementation of another one)
  35. 35. Respondents’ organizations seem to be on the good wayto fit Enterprise 2.0 basic components (in terms of work organization & culture, HR, KM, innovation etc.)
  36. 36. Enterprise 2.0 tools are the most suitable for “mature” organizations... but less mature ones are quite receptive too!
  37. 37. Relevancy and appeal of such tools depend on an organization’s purpose & “Enterprise 2.0 readiness”</li></li></ul><li>21<br />But let’s keep in mind that...<br /><ul><li>Respondents to this survey may be particularly “Enterprise 2.0 minded”
  38. 38. Collaborative spacespopularity may be biased by the massive deployment of SharePoint within any types of companies (and then not only for “pure” Enterprise 2.0 purposes)
  39. 39. Appeal for Enterprise 2.0 projects is well there but budget seems to be a quite sensitive issue
  40. 40. It is not only sufficient to be “Enterprise 2.0 ready” to succeed, change managementeffort is still of great value
  41. 41. Contemporary organizations remain quite e-mail minded and local managerssomewhat resistant</li></li></ul><li>22<br />Nevertheless...<br /><ul><li>Enterprise 2.0 & Online collaboration projects are for everyone...
  42. 42. Large companies but also SME’s
  43. 43. Companies from the private sector... but from the public sectortoo !
  44. 44. All levels & positionsare concerned within the organization ! (top & middle managers, marketeers, IT people... as well as HR representatives!)</li></li></ul><li>Thank You<br />Do you have any questions?<br />23<br />

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