Promoting andMarketing your Mobile Apps   August 23, 2012   Copyright 2012 © Xamarin Inc. All rights reserved
AgendaPromoting and Marketing your Mobile Apps                               Martin Bowling (on the left)                 ...
Good Morning!
Thanks, Xamarin !
Thanks, You All !
Mobile Developer
#AppPromo
Promoting      and   MarketingYour Mobile Apps
AppName
App Icon
AppScreenshots
AppDescription
App Ratings
AppName
Core of the  Brand
App Store  SEO
GrabAttention
Keyword  Tips
Select a name that hassomething to do with thecore offerings of yourapp.Don’t be afraid to statethe obvious here
Be creative but don’tsacrifice clarity forcleverness.
Identify keywords for yourapp by thinking like a userand figuring out what theywould search for and includesome of these ke...
Look to your directcompetitors tounderstand theformat andkeywords used intheir app titles tolearn from thosearound you.
Utilize a two partname separated by adash or a colon tofree up room to usekeywords.e.g. Beer Rater - The Craft Beer Drinke...
App Icon
Face of the  Brand
GrabAttention
IconDesign
Icon Color
IconQuality
IconContext
AppScreenshots
Show the  Meat
Use High Quality Images
ProvideContext
AppDescription
Spell it Out
Keyword  Rich
Elevator  Pitch
SecretFormula
Start with your Elevatorpitch – what is this appand why should the userdownload it (USP/Benefit)
Move into reconfirming yourprice or use this area forprice promotions
Highlight ratings/reviews/awards/press – keep thisarea updated as you receivethese
List Features makesure to include allcore features andavoid being tootechnical
Wrap up with a finalsentence whichreconfirms why theconsumer shoulddownload the app
Provide additionalcontact points – linksto your Facebook,YouTube, Twitter andyour website
Remind users to rateand review your app
App Ratings
DiscoveryPerspective
DownloadPerspective
GrabAttention
Add aPersonal Touch
Choose Your  CategoryStrategically
ThinkBeyond OEM App Stores
SocialMedia
Review Sites:      148 Apps     AppAdvice      AppSafari    TouchArcade    iPhone Alley     AppCraver     AppStorm
Any Questions?
Martin Bowling@martinbowling
Xamarin    Seminar   Please give us your feedback  http://bit.ly/xamfeedback      Follow us on Twitter        @XamarinHQ  ...
Promoting and Marketing Your Mobile Apps Seminar
Promoting and Marketing Your Mobile Apps Seminar
Promoting and Marketing Your Mobile Apps Seminar
Promoting and Marketing Your Mobile Apps Seminar
Promoting and Marketing Your Mobile Apps Seminar
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Promoting and Marketing Your Mobile Apps Seminar

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The hard work is done and your app is released on the App Store or on Google Play. How do you now make sure people know about your app and get it in on their phones?

Video for this session: http://www.youtube.com/watch?v=vMM2wNqa3Ug

Give your feedback on the session: http://bit.ly/xamfeedback

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  • \n
  • \n
  • Good morning!\n*\n
  • Thank organizers\n*\n
  • Thank organizers\n*\n
  • Introduce myself\n*\n
  • Mobile developer @\n* \n
  • Digital Relativity\n*\n
  • #mobilecross\nToday’s session\n*\n
  • Do’s and Don’ts of Cross-Platform Mobile Design\n*\n
  • Common platforms\n*\n
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  • #mobilecross\nToday’s session\n*\n
  • Mobile developer @\n* \n
  • Justin Ferrell\n*\n
  • \n
  • Promoting and Marketing Your Mobile Apps Seminar

    1. 1. Promoting andMarketing your Mobile Apps August 23, 2012 Copyright 2012 © Xamarin Inc. All rights reserved
    2. 2. AgendaPromoting and Marketing your Mobile Apps Martin Bowling (on the left) Mobile Developer Digital Relativity martinbowling@gmail.com @martinbowling Xamarin Copyright 2012 © Xamarin Inc. All rights reserved
    3. 3. Good Morning!
    4. 4. Thanks, Xamarin !
    5. 5. Thanks, You All !
    6. 6. Mobile Developer
    7. 7. #AppPromo
    8. 8. Promoting and MarketingYour Mobile Apps
    9. 9. AppName
    10. 10. App Icon
    11. 11. AppScreenshots
    12. 12. AppDescription
    13. 13. App Ratings
    14. 14. AppName
    15. 15. Core of the Brand
    16. 16. App Store SEO
    17. 17. GrabAttention
    18. 18. Keyword Tips
    19. 19. Select a name that hassomething to do with thecore offerings of yourapp.Don’t be afraid to statethe obvious here
    20. 20. Be creative but don’tsacrifice clarity forcleverness.
    21. 21. Identify keywords for yourapp by thinking like a userand figuring out what theywould search for and includesome of these keywords inyour name.
    22. 22. Look to your directcompetitors tounderstand theformat andkeywords used intheir app titles tolearn from thosearound you.
    23. 23. Utilize a two partname separated by adash or a colon tofree up room to usekeywords.e.g. Beer Rater - The Craft Beer Drinkers Guide
    24. 24. App Icon
    25. 25. Face of the Brand
    26. 26. GrabAttention
    27. 27. IconDesign
    28. 28. Icon Color
    29. 29. IconQuality
    30. 30. IconContext
    31. 31. AppScreenshots
    32. 32. Show the Meat
    33. 33. Use High Quality Images
    34. 34. ProvideContext
    35. 35. AppDescription
    36. 36. Spell it Out
    37. 37. Keyword Rich
    38. 38. Elevator Pitch
    39. 39. SecretFormula
    40. 40. Start with your Elevatorpitch – what is this appand why should the userdownload it (USP/Benefit)
    41. 41. Move into reconfirming yourprice or use this area forprice promotions
    42. 42. Highlight ratings/reviews/awards/press – keep thisarea updated as you receivethese
    43. 43. List Features makesure to include allcore features andavoid being tootechnical
    44. 44. Wrap up with a finalsentence whichreconfirms why theconsumer shoulddownload the app
    45. 45. Provide additionalcontact points – linksto your Facebook,YouTube, Twitter andyour website
    46. 46. Remind users to rateand review your app
    47. 47. App Ratings
    48. 48. DiscoveryPerspective
    49. 49. DownloadPerspective
    50. 50. GrabAttention
    51. 51. Add aPersonal Touch
    52. 52. Choose Your CategoryStrategically
    53. 53. ThinkBeyond OEM App Stores
    54. 54. SocialMedia
    55. 55. Review Sites: 148 Apps AppAdvice AppSafari TouchArcade iPhone Alley AppCraver AppStorm
    56. 56. Any Questions?
    57. 57. Martin Bowling@martinbowling
    58. 58. Xamarin Seminar Please give us your feedback http://bit.ly/xamfeedback Follow us on Twitter @XamarinHQ Copyright 2012 © Xamarin Inc. All rights reserved

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