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Exergaming Gyms: More than glorified arcades


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Clinical applications of exegaming

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Exergaming Gyms: More than glorified arcades

  1. 1. Exergyms: more than interactive video arcades Games for Health May 8, 2008 Ernie Medina, Jr., DrPH, CHFI Preventive Care Specialist, Beaver Medical Group Assistant Clinical Professor, Loma Linda Univ. School of Public Health Co-founder/CEO, Xrtainment Zone LLC
  2. 2. Introduction <ul><li>Loma Linda Univ. SPH ‘93 </li></ul><ul><li>Beaver Medical Group </li></ul><ul><ul><li>Prev Care Specialist </li></ul></ul><ul><ul><li>Orlando, 1998 </li></ul></ul><ul><ul><li>Peds Obesity Conf., 2005 </li></ul></ul><ul><li>Xrtainment Zone, 2006 </li></ul><ul><ul><li>Co-founder, CEO, “CEE” </li></ul></ul><ul><li>Objectives </li></ul><ul><ul><li>Case study of XRTZ </li></ul></ul><ul><ul><li>Future needs </li></ul></ul>Team Medina PossAbilities Triathlon April 27, 2008
  3. 3. Exergyms vs video arcades
  4. 4. American College of Sports Medicine Annual Conference, Denver, 6-1-06 “ The greatest threat to our national security is… Former U.S. Surgeon General Richard Carmona … pediatric obesity .”
  5. 6. RST
  6. 7. Current Recommendations <ul><li>“ Limit recreational screen time to less than 2 hours a day.” (CDC, USDHHS, IOM, Amer. Academy of Pediatrics, HP 2010) </li></ul><ul><li>60 minutes per day of physical activity </li></ul>
  7. 8. Pre-XRTZ
  8. 9. Build-up 2005
  9. 11. Launch Aug, ‘06
  10. 13. Focus on health
  11. 14. Assessments
  12. 15. Nutrition
  13. 16. Family Fitness & Wellness Center <ul><li>Families vs kids-only </li></ul>
  14. 20. In the Zone <ul><li>Day passes </li></ul><ul><li>B-day parties, field trips </li></ul><ul><li>Memberships </li></ul><ul><li>Classes/Programs </li></ul><ul><ul><li>Family Fit Zone… </li></ul></ul><ul><ul><ul><li>Insurance-covered </li></ul></ul></ul><ul><ul><li>Homeschool Zone… </li></ul></ul><ul><ul><ul><li>Subsidized by homeschool org. </li></ul></ul></ul>
  15. 21. Family Fit Zone
  16. 22. Family Fit Zone Superstars! <ul><li>C.H. – 10% bf dec., BMI dec. 2.5 pts. </li></ul><ul><li>D.J. – lost 7.5 lbs; 10% bf dec., BMI went from 25.6 to 21.5 </li></ul><ul><li>A.M – lost 7.5 lbs. </li></ul><ul><li>A.R. – lost 17 lbs., dec. 13% bf & BMI dec. 2.8 pts. </li></ul><ul><li>D.R. – lost 8 lbs. </li></ul>
  17. 23. Homeschool Zone
  18. 24. The Need for Programs <ul><li>The games are not enough! </li></ul><ul><li>Zone Rewards… </li></ul><ul><li>Xrgaming Rx </li></ul><ul><li>Group exercise </li></ul><ul><li>Other programs </li></ul><ul><ul><li>Karate </li></ul></ul><ul><ul><li>Kid’s Cooking </li></ul></ul>
  19. 25. Zone Rewards Prog.
  20. 26. Emerging uses: Seniors <ul><li>Benefits </li></ul><ul><ul><li>Cognitive </li></ul></ul><ul><li>Challenges </li></ul><ul><li>Locations </li></ul><ul><ul><li>Residences </li></ul></ul><ul><ul><li>Centers </li></ul></ul><ul><ul><li>Mobile </li></ul></ul>
  21. 27. Rehabilitation
  22. 28. Athletic training
  23. 29. Disabled/Challenged Athlete
  24. 30. Adaptive PE
  25. 31. Developing markets <ul><li>Afterschool programs/summer day camps </li></ul><ul><li>Operation Phoenix </li></ul><ul><li>American Indian Health </li></ul>
  26. 32. Various models <ul><li>Stand-alone, franchising </li></ul><ul><li>Gym-in-a-gym; turn-key </li></ul><ul><ul><li>Existing health clubs </li></ul></ul><ul><ul><li>YMCA’s </li></ul></ul><ul><ul><li>Schools </li></ul></ul><ul><li>Other sites </li></ul><ul><ul><li>After school </li></ul></ul><ul><ul><li>Senior centers </li></ul></ul>
  27. 33. Variety of facilities
  28. 34. “Ideal” model…
  29. 35. Common criticism I support traditional… Meeting kids where they are at “ Gateway intervention to PA”
  30. 36. “ I don’t like to exercise, but playing here I get a great workout and it doesn’t feel like exercising!” Gunnar, age 12
  31. 37. Lessons learned…and still learning! <ul><li>Get help! Collaborate… </li></ul><ul><ul><li>Blogs, e-mail lists, etc. </li></ul></ul><ul><li>Plan finances for unexpected </li></ul><ul><ul><li>Tough current economy </li></ul></ul><ul><li>Start small if need be </li></ul>
  32. 38. Needs in this field <ul><li>More research, outcomes </li></ul><ul><ul><li>Attract other payers </li></ul></ul><ul><ul><ul><li>Non-profits </li></ul></ul></ul><ul><ul><ul><li>Insurance companies </li></ul></ul></ul><ul><ul><ul><li>Grants </li></ul></ul></ul>
  33. 39. Research key <ul><li>Validates as an intervention </li></ul><ul><li>Outcomes </li></ul><ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Insurance coverage </li></ul></ul><ul><li>This field of research is WIDE open! </li></ul><ul><li>Barbara Chamberlin’s project (Fri. 10 AM session, Pamela Martinez) </li></ul>
  34. 40. Needs… <ul><li>More hardware/improved hardware </li></ul><ul><li>Exergaming & health-specific games vs off-the-shelf videogames </li></ul><ul><ul><li>Strategy-based games? </li></ul></ul><ul><li>Way-out-of-the-box exergames </li></ul><ul><ul><li>“ Healthy” Webkinz with PA components </li></ul></ul>
  35. 41. Needs, con’t <ul><li>XRGames Tournaments </li></ul><ul><ul><li>Xgames, MLG, Rubik’s Cube… </li></ul></ul>
  36. 42. Needs, con’t <ul><li>Increased collaboration between videogame industry, healthcare, education, & business </li></ul><ul><ul><li>Dept. of Aging, senior centers </li></ul></ul><ul><ul><li>Local univ.: interns, research, gaming competition </li></ul></ul><ul><ul><li>Local medical groups, hospitals </li></ul></ul><ul><ul><li>Researchers, businesses--e-mail lists, blogs </li></ul></ul><ul><li>Programming </li></ul><ul><ul><li>Protocols </li></ul></ul><ul><ul><li>Exercise workouts </li></ul></ul><ul><li>Right staff </li></ul><ul><ul><li>Front desk </li></ul></ul><ul><ul><li>Xrgaming Coaches </li></ul></ul><ul><ul><li>Marketers </li></ul></ul>
  37. 43. We must win this war! <ul><li>Think out-of-the-box to fight “Greatest threat…” </li></ul><ul><li>Exergaming approaching a crossroads: </li></ul><ul><ul><li>Novelty entertainment? </li></ul></ul><ul><ul><li>Potent tool? </li></ul></ul><ul><li>Exciting time to be in exergaming! </li></ul>
  38. 44. Thank You! <ul><li>Thanks to… </li></ul><ul><ul><li>Humana & sponsors </li></ul></ul><ul><ul><li>Vendors </li></ul></ul><ul><ul><li>All of you for making this the biggest yet </li></ul></ul><ul><ul><li>Ben Sawyer and Beth Bryant </li></ul></ul><ul><li>Q & A </li></ul><ul><li>Visit the demo area… </li></ul>Exergaming Evangelist says, “ Where working out is all play!” ™
  39. 45. Contact Info Ernie Medina, Jr., DrPH, CHFI XRtainment Zone LLC CEO/CEE/Co-founder 409 E. Palm Ave. Redlands, 92373 CA 909-747-5935 www. xrtainmentzone .com [email_address] .com