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XPotential is Celebrating 10 Years


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Celebrating 10 Years of aligning individuals and organisations to create and deliver brand equity

Since 2005 we have been pursuing our purpose to help explode the potential of Individuals to create and deliver brand equity and growth. We are so proud that over the last 10 years we have worked with over 110,000 great people in 65 companies across the globe

Although a lot has changed in the world, our Vision has stayed the same and we are more focussed than ever on supporting individuals across businesses to add value to their brands, no matter what their department or role.

We are very excited and proud to have reached this great milestone and would like to thank you and all our colleagues and partners, who have helped and worked with us, along the way. It has been an amazing journey

However, we recognise that it is time to refresh our own Brand image and so we are proud to announce the launch of our fresh new brand identity. The most immediate change is our refreshed logo and design which better reflects our beliefs and ambitions of growth and alignment, not only for us but for the people and brands we work with.

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XPotential is Celebrating 10 Years

  1. 1. © XPotential 2015 Celebrating 10 Years of aligning individuals and organisations to create and deliver brand equity We believe brands are the most important assets of your business and your people are the most important resource in building brands. We would like to thank all our colleagues and partners for your tremendous support, inspiration and guidance on this amazing journey The Team at XPotential
  2. 2. © XPotential 2015 “Brands are the most important assets of your business and your people are the most important resource in building Brands” What We Believe…
  3. 3. © XPotential 2015 We are a brand-centric strategy agency. We help to build simple, clear and distinctive, Vision and Strategy's aligning the organisation to build brand value. We help bring the strategy to life through your teams through a suite of tailored brand activation programmes, including positioning, innovation, sales and shopper marketing, living the brand and executive learning.
  4. 4. Over the last 10 years we are proud to have worked across 50 different countries with over 60 individual companies and more than 70 of their world leading brands, positively influencing the professional lives of over a 100,000 individuals, delivering greater value to MILLIONS of consumers and customers
  5. 5. We have worked with world leaders in key categories including: Advertising and media Aircraft Charity Consultancy Cosmetics and Skincare Education Energy Financial Services Fine Chemicals Food Household Products OTC Pharmaceuticals Retail Shoe Care Personal Care
  6. 6. We have offices in 4 continents and associates across the globe. We deliver programmes in all major languages and are able to adapt our approach to different corporate and cultural norms. Our Offices ThailandUK Australia Brazil Project and Associates Locations Our World
  7. 7. © XPotential 2015 XPotential Team Members are all experienced corporate executives with a passion for building brands and engaging and aligning people.
  8. 8. © XPotential 2015 Brand2 Brand Equity Management Innovate2 Delivering breakthrough brand building innovation Sales2 Best Practice Brand Centric Sales Implementation Growth2 Best Practice Brand Centric Sales Implementation Insight2 The development of sustainable, powerful and deep insights Change2 The development and embedding of a brand- centric vision and strategy Our Range of Programmes
  9. 9. © XPotential 2015 Successful organisations and brands have a motivating Vision and a clear Strategy by which the individuals will achieve it. What makes this different is that the strategy is built around delivering brand value with the advantage that it will align departments and teams through their objectives and behaviours to deliver the brand. The additional advantage is that individuals will build a stronger purpose delivering brand through a stronger emotional bond with the most important asset of the company. • Vision and Strategy for Corporate • Vision and Strategy for Departments • Vision and Strategy for Brands • Vision and Strategy for Individuals Change2
  10. 10. © XPotential 2015 Within a stimulating, creative environment and focused on a motivating challenge, we help a team leverage existing information from within and outside the organisation to develop breakthrough concepts. These programmes include: • Delivering Breakthrough Brand Building Innovation • Innovation Workshops for NPD and EPD • Innovation Process Training • Super Claiming Innovate2
  11. 11. © XPotential 2015 Brands2 A suite of products and services for the development & management of brands • Brand positioning, personality and values • Brand portfolio management • Brand Diligence; an objective assessment of brand equity, used alongside financial and legal due diligence • Brand margin management
  12. 12. © XPotential 2015 Helping to deliver brand strategy through the sales force (contract / brand) • Best practice brand-centric strategic sales orientation • Developing shopper, category and customer insights • Sales Training to turn your Sales Force into Brand Ambassadors • In-store implementation Sales2
  13. 13. © XPotential 2015 A suite of products and services designed to deliver exponential change through executive learning and breakthrough innovation • Creating brand focussed leaders of the future • Live action executive learning • Brand focussed leadership coaching Growth2
  14. 14. © XPotential 2015 Development of deep and powerful insights for customer, competitor, consumer and shopper • Clara Real Insights • Insight process development • Insight workshops Insight2
  15. 15. © XPotential 2015 • Ensures the Brand is central to all activities • Builds competencies and motivation for employees to deliver the brand • Deep insight and experience in all major touch points for Brand Building • Global and Cross Category expertise • Practical and pragmatic approach • Access to Clara and Pathfinder the world most accurate and comprehensive psychometric tool Benefits of Working with XPotential
  16. 16. XPotential (UK) 4/5 Market Square, Marlow, Buckinghamshire, SL7 3HH, United Kingdom Tel: +44 (0) 1628 485 847 XPotential (Brazil) AV. Divino Salvador, 716 Moema – São Paulo – SP CEP – 04078 – 012 Tel: +55 (0) 11 5051 9194 XPotential (Thailand) Q.House Lumpini, Level 27, 1 South Sathorn Road, Tungmahamek Bangkok 10120, Thailand Tel: +66 (0) 2610 3706 XPotential ANZ P.O Box 237, Hampton, Melbourne, Victoria 3188, Australia Tel: +61 (0) 404 098 892 © XPotential 2015