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Wyeth Killip Harnessing Social Media to Develop a Professional Brand Podcast


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Presentation on how to Harness Social Media to Develop a Professional Brand. Answers how to build, engage, and leverage your network. Wyeth shares proven strategies using social media to expand business development, develop a professional brand and grow your network in just minutes a day.

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Wyeth Killip Harnessing Social Media to Develop a Professional Brand Podcast

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  2. 2. Speaker: Wyeth KillipSales Advisor - Criteria for Success<br />Wyeth Killip is the Head of Sales at Criteria for Success. As a management consultant, he works with CEOs and business owners to improve sales strategies and execution within their companies. <br />Prior to working at Criteria for Success, he spent five years at General Mills selling some of the most recognizable brands such as Cheerios, Yoplait and Pillsbury. He had experience directly calling on Fortune 500 companies as well as the world’s largest retailers, Wal-Mart and Sam’s Club. <br />Wyeth also brings experience as an entrepreneur, having owned several franchises, been involved with a number of startups and successfully founded, built, operated and sold an online sales company. <br />This presentation covers how to harness social media to develop a professional brand and answers how to build, engage, and leverage your network. Wyeth will share proven strategies using social media to expand business development, develop a professional brand and grow your network in just minutes a day.<br />
  3. 3. How<br />DoI <br />Use it<br />
  4. 4. What Is a Professional Brand?<br />Greeks called it “Areté”<br />Knights called it “Honor”<br />Simply put, it is your reputation<br />How do you want to be perceived?<br />By your clients?<br />By your prospects?<br />By your business colleagues?<br />By your business partners?<br />By your future employer?<br />
  5. 5. Why Should I Use It?<br />What do you want to get out of it?<br />Are you job seeking?<br />Are you in a business development role?<br />Did you start your own company?<br />Does compliance even allow you to?<br />Does your role depend on engagement with customers?<br />Are your competitors using it?<br />What is my primary goal?<br />What am I currently doing and is it working?<br />
  6. 6. Social Media Strategy - 7 considerations<br />What do you want to accomplish?<br />How will you show your uniqueness? <br />Who do you want to reach?<br />What does your audience want to know about you?<br />How often will you have time to update your social networking accounts?<br />Do you really have the discipline to contribute regularly with fresh news or information?<br />How will your actions be perceived and how will that impact your professional brand development day to day?<br />
  7. 7. Social Media Tactics: Unify Your Social Media Channels<br />Choose a consistent name,<br />Keep your message consistent across each social media channel<br />Use a professional picture<br />Place links to connect in your email signatures<br />
  8. 8. Social Media Tactics- Grow Your Network<br />Network, network, network<br />The key to being “interesting” is to be interested<br />Join a group, start a group<br />Crossover from online to in-person<br />What do you say?<br /> Step 1.Send Email:Hi {First Name}, It was great meeting you at {Name of Networking Event}. My contact information is below. Feel free to add me on LinkedIn. Should you be interested in connecting live, I’d welcome the opportunity to see how we can help each other. My best, Wyeth Step 2 Follow-up with a phone call to setup coffee.<br />
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  10. 10. Social Media Tactics- Engage Your Network<br />Share thought leadership<br />Invite connections to talk to your networking group<br />Invite business colleagues to events<br />RSVP for events and post them to LinkedIn and Twitter<br />Use hub and spoke approach<br />Build triads- Tribal Leadership<br />
  11. 11. Social Media Tactics-Leverage Your Network<br />Build a target list of who you would like to connect with<br />Search the company name on LinkedIn<br />
  12. 12. Search for similar companies using key words from company description and continue to build your target list<br />
  13. 13. Social Media Tactics- Grow, Engage, and Leverage Your Network<br />Social Media Action Plan<br />Networking and Social Media <br />Networking events or meetings you will attend each week<br />How many new connections you will make each week<br />People to send an item of interest to each week (links to blogs, articles, etc.) <br />Events or meetings you will invite a prospect or partner to attend with you<br />Meetings to hold with referral sources on a weekly basis.<br />Referrals <br />How many referrals to give each week<br />How many referrals to request each week<br />
  14. 14. Social Media Tactics-Leverage Your Network<br />7 Step Referral Process<br /><ul><li>Step 1 - Ask nicely
  15. 15. Step 2 - Help them to think of someone
  16. 16. Step 3 - Ask them why they thought of this person
  17. 17. Step 4 - Request an introduction
  18. 18. Step 5 - Tell them you will stay in contact
  19. 19. Step 6 - Treat the first call like a cold call
  20. 20. Step 7 - Keep them posted </li></li></ul><li>Questions<br />
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  22. 22. Questions<br />Do you need to have a blog to be successful on Twitter/LinkedIn?<br />
  23. 23. Questions<br />At what point should you put your Twitter handle on your résumé? <br />
  24. 24. Questions<br />How do you track who is reading your content?<br />
  25. 25. Questions<br />Should you focus your time on LinkedIn or Twitter? Which is better?<br />
  26. 26. Questions<br />Should I connect with the same people on LinkedIn, Twitter and Facebook?<br />Or is it best to keep them separate?<br />
  27. 27. Questions<br />Should I create my own domain as a landing page?<br />
  28. 28. Questions<br />Do you track clicks using<br />
  29. 29. Questions<br />When is the best time to send out a blog?<br />
  30. 30. Thank You!<br />Feel free to contact Wyeth at 646-722-6581,<br /><br /><br /><br />