港漂找室友租房平台
Andrea Chris Auir Angeline Carol Saron
2
Introduction
Product exhibition
Cost & Revenue
Q&A
Agenda
Introduction
Market Valuation
Target Users
4
5
6
7
16,000 students
8
172 Followers
20 Replies
9
Who are our target users?
来港新⽣生
港漂⼀一族 房东/中介
10
Product exhibition
Prototype
Cost & Revenue
Balance Sheet
13
Price Apr May Jun July Aug Sep Oct Nov Dec
Labor
Developer 4,000 12,000 0 0 0 0 0 0 0 0
Designer 5,000 5,000 0 0 0 0 0 ...
14
Statistic
The number of___(every year) Notes
Total Newly come student 16,401 source:HK Immigration Department, 2012
New...
15
Anticipated Number
Price(HK
$)
Apr May June July Aug Sep Oct Nov Dec
Post 360 100/month 0 0 2,000 25,000 6,000 1,000 1,...
16
RMB
0
100,000
200,000
300,000
400,000
500,000
Apr May Jun July Aug Sep Oct Nov Dec
Cost Revenue
73,000
81,216
Thank you
for your attention
Q&A
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Roomie final

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Roomie final

  1. 1. 港漂找室友租房平台 Andrea Chris Auir Angeline Carol Saron
  2. 2. 2 Introduction Product exhibition Cost & Revenue Q&A Agenda
  3. 3. Introduction Market Valuation Target Users
  4. 4. 4
  5. 5. 5
  6. 6. 6
  7. 7. 7 16,000 students
  8. 8. 8 172 Followers 20 Replies
  9. 9. 9 Who are our target users? 来港新⽣生 港漂⼀一族 房东/中介
  10. 10. 10
  11. 11. Product exhibition Prototype
  12. 12. Cost & Revenue Balance Sheet
  13. 13. 13 Price Apr May Jun July Aug Sep Oct Nov Dec Labor Developer 4,000 12,000 0 0 0 0 0 0 0 0 Designer 5,000 5,000 0 0 0 0 0 0 0 0 Maintainer 2,000 0 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 Marketer 4,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 Social Media Operator 4,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 Assistant 8,000 0 8,000 40,000 40,000 40,000 16,000 8,000 8,000 8,000 Event CUHK students’ union 500 0 0 1,000 1,500 0 0 0 0 0 Other school 1,000 0 0 2,000 3,000 0 0 0 0 0 SEM Baidu & Google 2,000 0 2,000 4,000 4,000 2,000 2,000 2,000 2,000 2,000 Monthly Cost 37,000 36,000 73,000 74,500 68,000 44,000 36,000 36,000 36,000 Summary 37,000 73,000 146,000 220,500 288,500 332,500 368,500 404,500 440,500 Fixed Cost 0 0 0 0 0 0 0 0 0 Cost
  14. 14. 14 Statistic The number of___(every year) Notes Total Newly come student 16,401 source:HK Immigration Department, 2012 Newly come undergraduate 2,000 source:HK Immigration Department, 2012 Newly come graduates 14,401 including PHD and research student Mainlander who works in HK 8,000-9,000 Source: 港漂圈 Accumulated Mainlanders 100,000 Source: 港漂圈
  15. 15. 15 Anticipated Number Price(HK $) Apr May June July Aug Sep Oct Nov Dec Post 360 100/month 0 0 2,000 25,000 6,000 1,000 1,000 500 500 Personal Tailor 58 1,000/ person 0 8,000 10,000 15,000 15,000 3,000 3,000 2,000 2,000 Stick to the top 30% of 365 days, 5 quota 20/day 0 1,750 1,800 2,800 2,800 1,000 300 200 300 ADs homepage banner (980x100) 170 CPM 0 11,730 15,000 15,850 11,730 2,000 2,000 850 850 2 homepage sidebar (320x450) 240/bar, 450/2 bars CPM 0 31,050 40,000 40,000 31,050 7,250 5,250 1,000 1,000 Search Page banner(728x90~550) 300 CPM 0 20,700 28,000 28,000 20,700 2,000 2,000 1,500 1,500 Search result page banner(480x185), one big banner or 2 small banners 170 CPM 0 11,730 15,850 15,850 11,730 1,500 1,500 500 500 Search result page sidebar(320x450~550) 240 CPM 0 16,560 20,000 20,000 16,560 5,200 2,500 2,200 1,000 Monthly Revenue 0 101,520 132,650 162,500 115,570 22,950 17,550 8,750 7,650 Summary 0 101,520 234,170 396,670 512,240 535,190 552,740 561,490 569,140 RMB 0 81,216 187,336 317,336 409,792 428,152 442,192 449,192 455,312 Revenue
  16. 16. 16 RMB 0 100,000 200,000 300,000 400,000 500,000 Apr May Jun July Aug Sep Oct Nov Dec Cost Revenue 73,000 81,216
  17. 17. Thank you for your attention
  18. 18. Q&A

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