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Wristmarketing

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By larm presentation

  1. 1. The next generation of Festival wristbands Rory Musker All Wrist Marketing Wristbands are Recyclable unless otherwise stated. Factory complies with environmental benchmarks including UKAS ISO 14001, and EU Eco-Management and Audit Scheme EC (EMAS)
  2. 2. Bar-coded and RFID Wristbands <ul><li>Real-time reporting on crowd dynamics. </li></ul><ul><li>Individual tracking at scanning points. </li></ul><ul><li>Spare stock for replacements and on-site sales. </li></ul><ul><li>Provides control at sites within the event. </li></ul><ul><li>Effective marketing through wristband interaction, additional income source. </li></ul><ul><li>Enhanced safety through personalised wristband information. </li></ul><ul><li>Enhanced access control. </li></ul><ul><li>No queuing. </li></ul><ul><li>Cashless. </li></ul><ul><li>Eliminates Touting. </li></ul><ul><li>Reduces counterfeiting. </li></ul><ul><li>Ongoing crowd management. </li></ul><ul><li>Prevents overcrowding. </li></ul><ul><li>Cost savings and efficiencies. </li></ul><ul><li>VIP </li></ul>
  3. 3. Wrist Marketing Ltd Overview <ul><li>Established four years </li></ul><ul><li>Technology and innovation </li></ul><ul><li>Preferred supplier to </li></ul><ul><ul><ul><li>Ticketmaster UK </li></ul></ul></ul><ul><ul><ul><li>Mama Group (Festival Division) </li></ul></ul></ul><ul><li>Supplier to </li></ul><ul><ul><ul><li>AEG, HMV, EMI, Isle of Wight, Global Gathering, Escape into the Park, Lovebox, Madstock…… </li></ul></ul></ul>
  4. 4. Wristband Overview <ul><li>Polypropylene (recyclable) </li></ul><ul><li>Full colour </li></ul><ul><li>Variable data </li></ul><ul><li>Single use security fasteners </li></ul><ul><li>3D effects </li></ul><ul><li>Made to order (size, shape, weight) </li></ul><ul><li>Bar-codes </li></ul><ul><li>2D QR (quick read) Codes </li></ul><ul><li>RFID (radio frequency identification) </li></ul>
  5. 5. Wristband Overview <ul><li>Bar-coded, variable data </li></ul><ul><li>10 Components of Variable data below </li></ul>Photo Colour Bar-code Bar-code number Name Place Refs. <ul><li>1 or 13 components of variable data – same price </li></ul><ul><li>Detachable fobs for audit & discounts/bar-codes </li></ul>
  6. 6. Wristband Overview <ul><li>2D QR Codes </li></ul><ul><li>Can hold ten times more data than bar-code </li></ul><ul><li>Read by smart phones – can provide information, services and revenue streams (VIP) </li></ul><ul><li>Enhanced security and anti-counterfeiting </li></ul>
  7. 7. Wristband Overview <ul><li>3D or Hologram Lenticular Wristbands </li></ul><ul><li>VIP </li></ul><ul><li>Anti-counterfeiting and anti-touting </li></ul><ul><li>Authenticated through touch, sight and scanning </li></ul>
  8. 8. Wristband Overview <ul><li>RFID </li></ul><ul><li>Can include printing </li></ul><ul><li>Simultaneous encoding and printing </li></ul><ul><li>Further increases security and feature options </li></ul>
  9. 9. Wristband Overview <ul><li>Reverse side printing for sponsors </li></ul><ul><li>In case of emergency </li></ul><ul><li>Anti-counterfeiting and anti-touting </li></ul><ul><li>Authenticated through touch, sight and scanning </li></ul>
  10. 10. Wristband Benefits through technology <ul><li>Bar-code and 2D Codes </li></ul><ul><li>Wristbands as tickets </li></ul><ul><li>Access Control </li></ul><ul><li>Anti-counterfeiting </li></ul><ul><li>Anti- touting </li></ul><ul><li>Increase safety </li></ul><ul><li>Eliminates queuing </li></ul><ul><li>Enhanced experience </li></ul><ul><li>Additional revenue </li></ul><ul><li>RFID </li></ul><ul><li>Cashless </li></ul><ul><li>Cost savings </li></ul><ul><li>Tracking and tracing </li></ul><ul><li>One to one marketing </li></ul><ul><li>Dynamic interaction </li></ul><ul><li>Combating organised crime </li></ul><ul><li>Real-time crowd monitoring </li></ul><ul><li>Reduces cash pilfering </li></ul>
  11. 11. Wristband Scanning and supporting infrastructure <ul><li>Using Bar-coded or RFID Wristbands as Tickets </li></ul><ul><li>Each lane has PDA scanner </li></ul><ul><li>PDA robust and feature rich </li></ul><ul><li>Scanned in and out to ensure secure perimeter </li></ul><ul><li>Scanned data wirelessly sent to local server </li></ul><ul><li>From local server to central control server </li></ul><ul><li>Establish wireless cloud up to two kilometres </li></ul><ul><li>Must be reliable with redundant systems </li></ul><ul><li>Rental options </li></ul><ul><li>[KEVIN BRYAN ADDING SCANNING ETC SLIDES] </li></ul>
  12. 12. Wristband fulfilment and dispatch <ul><li>Bar-code & 2D Code Wristbands </li></ul><ul><li>Supplied in sequence from client database </li></ul><ul><li>Supplied random for client to allocate </li></ul>
  13. 13. Wristband fulfilment and dispatch <ul><li>Bar-code, 2D Code and RFID </li></ul><ul><li>1. Supplied in sequence from client database </li></ul>
  14. 14. Wristband fulfilment and dispatch <ul><li>Bar-code, 2D Code and RFID </li></ul><ul><li>2. Supplied random for client to allocate </li></ul>
  15. 15. Advantages and Disadvantages of Supply Options <ul><li>Supplied in Sequence </li></ul><ul><li>Advantages </li></ul><ul><li>Allocate in sequence as per normal ticket distribution </li></ul><ul><li>No additional equipment required </li></ul><ul><li>Extensive personalisation </li></ul><ul><li>Disadvantages </li></ul><ul><li>More expensive </li></ul><ul><li>Supplied in Random </li></ul><ul><li>Advantages </li></ul><ul><li>No need to keep in order </li></ul><ul><li>Less expensive </li></ul><ul><li>Disadvantages </li></ul><ul><li>No personalisation. Bar-codes and 2D Codes only </li></ul><ul><li>Tethered scanners required </li></ul>
  16. 16. RFID Wristband Supply Options <ul><li>RFID Inlays encoded by client </li></ul><ul><li>RFID Inlays pre-coded with unique identifier (I Code) </li></ul>
  17. 17. 1. RFID Inlays encoded by client <ul><li>RFID Wristbands supplied in a roll or fan with festival artwork </li></ul><ul><li>Printed and encoded simultaneously </li></ul>
  18. 18. 2. RFID Inlays pre-coded with unique identifier (I Code) <ul><li>RFID Wristbands supplied randomly packed </li></ul><ul><li>Each RFID has encrypted unique references </li></ul><ul><li>Client receives data base with inlay references </li></ul><ul><li>When scanned on entry matches ticket sales database </li></ul><ul><li>PROS AND CONS NEXT  </li></ul>
  19. 19. Advantages and Disadvantages I Code RFID <ul><li>Advantages </li></ul><ul><li>Factory encoded </li></ul><ul><li>Each I Code unique </li></ul><ul><li>Encrypted and secure ID </li></ul><ul><li>No data writing equipment </li></ul><ul><li>Can allocate each wristband at dispatch </li></ul><ul><li>Cost savings </li></ul><ul><li>Disadvantages </li></ul><ul><li>No inlay personalisation </li></ul>
  20. 20. <ul><li>Rory Musker </li></ul><ul><li>Wrist Marketing Ltd </li></ul><ul><li>Barn 3 </li></ul><ul><li>Calcot </li></ul><ul><li>Cheltenham, </li></ul><ul><li>Gloucestershire. </li></ul><ul><li>GL54 3JZ </li></ul><ul><li>Tel1: + 44 (0) 5602 753 268 </li></ul><ul><li>Tel2: + 44 (0) 7786 528 440 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.wristmarketing.com </li></ul>Kevin Bryan Office: 0870 8033394 Mobile: 07875 642224 Fax: 0870 8033395 www.global-auto-id.co.uk [email_address]

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