Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Building relationships:
Social Media Monitoring,
Engagement and sCRM
Luke Brynley-Jones
Customer feedback (in 24 hours)
250

200

150

100

50

0
Monitoring “owned” channels
Meeting customer expectations
Meeting customer expectations

Approaching the end of the first day, this mass of negative tweets
had reached an estimated...
Sustaining customer relationships
through social media (sCRM)
That’s all folks!
Luke Brynley-Jones
@lbrynleyjones
luke@oursocialtimes.com
Our Social Times: Social Media Monitoring, Engagement and sCRM
Our Social Times: Social Media Monitoring, Engagement and sCRM
Our Social Times: Social Media Monitoring, Engagement and sCRM
Upcoming SlideShare
Loading in …5
×

Our Social Times: Social Media Monitoring, Engagement and sCRM

503 views

Published on

Luke Brynley-Jones, Founder & CEO, Our Social Times

Social Media Monitoring, Engagement and sCRM

Luke is the Founder & CEO of Our Social Times, one of the UK's best known social media agencies, whose clients include The Telegraph Media Group, Orange Business Services, Blue Square and BAT. Having worked with global brands, celebrities, start-ups and SMEs, Luke writes about how social media is changing the world of business.

Published in: Social Media, Business, Technology
  • Be the first to comment

  • Be the first to like this

Our Social Times: Social Media Monitoring, Engagement and sCRM

  1. 1. Building relationships: Social Media Monitoring, Engagement and sCRM Luke Brynley-Jones
  2. 2. Customer feedback (in 24 hours) 250 200 150 100 50 0
  3. 3. Monitoring “owned” channels
  4. 4. Meeting customer expectations
  5. 5. Meeting customer expectations Approaching the end of the first day, this mass of negative tweets had reached an estimated 1.7 million people.
  6. 6. Sustaining customer relationships through social media (sCRM)
  7. 7. That’s all folks! Luke Brynley-Jones @lbrynleyjones luke@oursocialtimes.com

×