Bloom Worldwide: The Social Business Manifesto

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Jay Cooper, COO, Bloom Worldwide

The Social Business Manifesto

Jay Cooper is COO of BLOOM Worldwide, a social media agency specialising in social business. An enthusiast of data-driven business solutions, he champions an insight-based approach to social media strategy and challenges businesses to really extract the ROI available through social media by adopting this approach.

Published in: Social Media, Business, Technology
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Bloom Worldwide: The Social Business Manifesto

  1. 1. THE SOCIAL BUSINESS MANIFESTO Making Social Media Accountable @jaycoopertweets WWW.BLOOMSOCIALBUSINESS.COM
  2. 2. What is a social business? A business that has been purposely designed to eek the maximum from social platforms, tools and technologies in order to foster a culture of knowledge sharing, collaboration and engagement with everybody.* * That’s employees, stakeholders, customers, prospects and everybody that matters to the business… WWW.BLOOMSOCIALBUSINESS.COM
  3. 3. Got that. But why do it? Think we need an infographic at this point… WWW.BLOOMSOCIALBUSINESS.COM
  4. 4. WWW.BLOOMSOCIALBUSINESS.COM
  5. 5. Greater Impact The #1 and pretty much only reason to become a social business WWW.BLOOMSOCIALBUSINESS.COM
  6. 6. 4x Companies that engage socially are 4 x more likely to achieve wider company objectives than those that don’t. Source: Economist Intelligence Unit if you don’t believe me. WWW.BLOOMSOCIALBUSINESS.COM
  7. 7. The early promise of social media In the beginning we made social media such an exciting platform with the human connection at the centre of it. People from all over the world could connect with one another without the constraints of time and distance. Yikes, my tax return is due. Anyone know a good accountant? I like mine, JOE BLOGS tax accountants helped me untangle my forms last year. Source: http://blog.wikimotive.com/social-media-marketing-losing-itsway-infographic/ WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets
  8. 8. Businesses flock to social media Over time, as social media membership continued to grow businesses began to realise the huge opportunity at hand. They recognised the opportunity of interacting with their consumers in a more personalised way – as people, not ad impressions, leading to an increase in time and budget spent by companies across social media channels Yikes, my tax return is due. Anyone know a good accountant? Hey John, Here’s a guide to choosing the right accountant for you. Happy to answer any questions. Source: http://blog.wikimotive.com/social-media-marketing-losing-itsway-infographic/ WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets
  9. 9. Social media loses its way Social Media has been pigeon-holed into traditional functions – marketing, advertising, PR… Yikes, my tax return is due. Anyone know a good accountant? GET YOUR REBATE NOW WITH JOE BLOGS RT TO ENTERED TO WIN AN IPAD #TAX #TAXES Source: http://blog.wikimotive.com/social-media-marketing-losing-itsway-infographic/ WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets
  10. 10. Let’s make social media personal again Yikes, my tax return is due. Anyone know a good accountant? Hey John, Looks like you’re a business owner, @guyellis our firm specialises in that. Let us know if we can help! Great thanks for pointing me in the right direction! Hey John, Happy to answer any questions you may have. Source: http://blog.wikimotive.com/social-media-marketing-losing-itsway-infographic/ WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets
  11. 11. The Social Business Manifesto 1. We believe in insight-driven social strategy which delivers results to every part of your business. 2. We believe that social data provides critical business intelligence that should inform business actions. 3. We believe in empowering employees and customers to collaborate and innovate using social technology. 4. We believe social media campaigns should be part of an ‘Always On’ dialogue with key audience groups. 5. We believe social media should be fully accountable. WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets
  12. 12. Checklist Questions to ask both yourself and the wider company WWW.BLOOMSOCIALBUSINESS.COM
  13. 13. 1 We believe in insight-driven social strategy which delivers results to every part of your business. What’s the social strategy beyond marketing for your company? When you see social media insight, how do you use it? WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets
  14. 14. 2 We believe that social data provides critical business intelligence that should inform business actions. Is your company using social data to determine what corporate goals should be set? Do you have access to live data that helps you make critical decisions? WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets
  15. 15. 3 We believe in empowering employees and customers to collaborate and innovate using social technology. How many people within your organisation use social tools to speak to one another? Is your department the only one that can speak and listen to customers across social channels? WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets
  16. 16. 4 We believe social media campaigns should be part of an ‘Always On’ dialogue. Is social media just another broadcast media where you work? Are you still charged with creating campaigns, or does social underpin everything you do? WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets
  17. 17. 5 We believe social media should be fully accountable. Does every employee where you work have social media performance built into their job description? Are social media metrics & measurements a key part of your role? WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets
  18. 18. “If you always do what you’ve always done, you'll always get what you’ve always got”. Mark Twain “If you always do what you’ve always done, you’ll end up going backwards”. BLOOM WWW.BLOOMSOCIALBUSINESS.COM
  19. 19. 5 things to remember… #1 Open up internally #2 Open up externally #3 Get Top-Level on board with this #4 Involve EVERY department #5 Start with people, then move onto the tech WWW.BLOOMSOCIALBUSINESS.COM
  20. 20. The Social Business Manifesto 1. We believe in insight-driven social strategy which delivers results to every part of your business. 2. We believe that social data provides critical business intelligence that should inform business actions. 3. We believe in empowering employees and customers to collaborate and innovate using social technology. 4. We believe social media campaigns should be part of an ‘Always On’ dialogue with key audience groups. 5. We believe social media should be fully accountable. WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets
  21. 21. Thank You! jay@bloomworldwide @jaycoopertweets www.bloomworldwide.com @bloomworldwide WWW.BLOOMSOCIALBUSINESS.COM

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