Social media has presented boundless opportunities for companies and agencies to engage customers, partners, prospects and new audiences through a variety of online initiatives. But the excitement of all social media has to offer can sometimes be elusive. While ‘experts’ at companies, schools and agencies are driving innovative communications platforms and projects, there are still those professionals that need convincing. They squawk: will this really lead to sales? Isn’t social media just for consumer brands? Won’t I lose control of my value proposition? The best way to approach the uncertainty of social media can be broken down into four basic steps – learn how to educate and manage executive expectations to reduce the level of apprehension or risk, and successfully get the green light to implement social media at your organization.
*Note - I purposely kept each slide brief so I can talk about each topic and have more of a discussion around each point. If you have any questions about the slides, let me know