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World Bank Open Access Policy Challenges and Opportunities


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Webinar - UN Consortium (February 7, 2013)
Presenter: Jose de Buerba, Sr. Publishing Officer, Marketing Manager, the World Bank

Published in: Education, Business, Technology
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World Bank Open Access Policy Challenges and Opportunities

  1. 1. World Bank Open Access Policy Challenges and Opportunities Jose de Buerba, Sr. Publishing Officer, The World Bank Webinar - UN Consortium February 7, 2013
  2. 2. Traditional World Bank Publication’s Dissemination Model • Commercial distribution model, working with a network of print and online distributors around the world • Steep discounts to customers in developing countries • Sub-Saharan Africa and South Asia were second and third largest markets measured in number of copies sold • Free e-book dissemination through Bank web site, Google Books and social reading sites • Sustainable business model from a combination of Bank budget, publishing services and revenues from sales If it isn’t broken, why fix it? … it needed realignment
  3. 3. “We need to do development differently” Robert B. Zoellick, Former President, The World Bank Group New Direction: Democratizing Development We need to throw open the doors, recognizing that others can find and create their own solutions. And this open research revolution is underway. We need to recognize that development knowledge is no longer the sole province of the researcher, the scholar, or the ivory tower. The aim is to open the treasure chest of the World Bank’s data and knowledge to every village health care worker, every researcher, everyone. Georgetown University, September 2010
  4. 4. Open About What We Know (Data and Knowledge) Open About What We Do (Operations and Results) Open About How We Work (Partnerships for Openness) Open Government (Transparency, Accountability) T H E WO R L D B A N K O P E N AG E N DA Embracing Openness
  5. 5. Open Access Policy Creative Commons Open Knowledge Repository Strategic Review of World Bank Publishing or
  6. 6. Open Access Policy Scope: • Applies to manuscripts and accompanying data sets that: (a) that result from research, analysis, economic and sector work, or development practice; (b) that have undergone peer review or have been otherwise vetted and approved for release to the public; and (c) for which approval for release is given on or after July 1, 2012. Requirements: 1. For works published by the Bank − Available immediately in OKR − Creative Commons Attribution (CC BY) 2. For works by Bank staff published externally (mostly papers) ‒ Working paper available immediately in OKR under CC BY ‒ Final, peer-reviewed manuscript, available in OKR after Publisher's embargo under CC BY NC ND (unless more liberal license is accepted)
  7. 7. Why an Open Access Policy? • To provide greater access to Bank research and knowledge outputs • To encourage innovation allowing use and re-use (i.e., derivative works, translations, etc.) • To join a growing Open Access community (e.g., governments, universities, and other institutions) • To align Bank’s Publishing with Bank’s Open Development Agenda
  8. 8. Four Comparative Advantages 1. Optimal Discoverability: • Interoperable with other repositories • Adherence to Open Access standards (Dublin Core metadata and OAI-PMH) • Systematic metadata curation process 2. Intuitive Interface: • Several browse options, advanced search, most viewed content, citation information, permanent links, etc. • Built on Dspace - OA platform 3. Allows Use, Reuse and Building-on Bank’s Work: • CC BY copyright license 4. New Content: • Content published by external Publishers
  9. 9. 586,120 Downloads (57% developed, 43% developing countries) 1 million downloads projected for first year Total Downloads
  10. 10. New World Bank Publication’s Dissemination Approach • Free and unrestricted online dissemination • OKR, Google Books, Scribd and ISSUU - Key channels • Social media fully integrated in the marketing-mix reaching an engaged community of 100k.+ • Direct-to-reader - Less reliance on intermediaries • Decentralized print-on-demand book distribution through five regional hubs strategically located near the demand • Leverage commercial opportunities providing they add value (most content is free, added-value is not)
  11. 11. Social Media Audience CY12 Growth 15,000 17,000 19,000 21,000 23,000 25,000 27,000 Jan Feb March April May June July Aug Sept Oct Nov Dec Twitter Followers # of total Twitter followers 35000 37000 39000 41000 43000 45000 47000 49000 51000 Facebook Likes Lifetime Total Likes
  12. 12. Social Media Engagement 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 Jan Feb March April May June July Aug Sept Oct Nov Dec Facebook Monthly Engagement Monthly Engagement Linear (Monthly Engagement)
  13. 13. What about the Business Model? 1. Budget support from the institution 2. Income from authoring units → Author-pays model 3. Revenues from commercial activity → Freemium option for added value services World Bank eLibrary
  14. 14. The Currency of Open Access Publishing
  15. 15. Challenges • Negotiating ( and implementing) OA publishing agreements with Academic Publishers • Changing author behavior for adhering to OA policy and posting content in repository • Adoption of Creative Commons (for some IGOs) • Declining revenues as a result of free dissemination – more reliance on Bank budget and publishing fees • Positioning eLibrary and paid channels vis-a-via free content offerings (e.g., OKR) • Measuring and tracking usage and impact
  16. 16. Next Steps • Network with, and learn from, the OA community • Partner with other institutions for repository interoperability  South-South knowledge exchange  South-North knowledge exchange • Develop Open Educational Resources • Advocate for Open Access • Where we can add value, help develop OA capacity
  17. 17. Jose de Buerba, Sr. Publishing Officer The World Bank