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The World Congress Summit on Patient Solution Services and Hub Design

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Due to elevated needs for value-based and cost-effective treatments, bio/pharma has the opportunity to implement patient assistance and hub programs to support the patient journey. Assess strategies to ensure effective patient adherence, customer satisfaction, brand loyalty, and additional prescriber touch points by navigating reimbursement programs.

Understand ACA implications on opportunities and challenges of patient solution services.
Integrate support with nonprofit patient organizations and copay assistance foundations.
Break down regulatory barriers to successful patient engagement.
Benchmark metrics for successful Hubs: Optimize the right Hub design to fit portfolio needs.
Improve speed to therapy through new technologies.


http://www.worldcongress.com/events/PB14011/

Published in: Health & Medicine, Business
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The World Congress Summit on Patient Solution Services and Hub Design

  1. 1. To register, please visit www.worldcongress.com/hub • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com Patient Solution Services and Hub DesignB r i n g R e i m b u r s e m e n t S u p p o rt P r o g r a m s B e y o n d t h e P i l l A u g u s t 1 9 - 2 0 , 2 0 1 4 • H y a t t a t P e n n ’ s L a n d i n g • P h i l a d e l ph i a , P A Due to elevated needs for value-based and cost-effective treatments, bio/pharma has the opportunity to implement patient assistance and hub programs to support the patient journey. Assess strategies to ensure effective patient adherence, customer satisfaction, brand loyalty, and additional prescriber touch points by navigating reimbursement programs. S AV E U P T O $ 2 0 0 W H E N Y O U R E G I S T E R B Y J une 2 7 , 2 0 1 4 ! Organized by:Educational Underwriter: Partners: Follow us on Twitter @wrldhealthcare #wcHUB14 PATIENT ACCESS Patient Centricity Patient Support Distribution Specialty Market Access Regulatory Barriers REMS Patient Flow ACA Patient Navigators Patient Assistance Programs Advocacy Metrics and SOPs Technology Integration John Liu, JD Executive Director, Reimbursement and Market Access Strategy Astellas Pharma US Nick Calla, JD Vice President, Industry Relations Community Specialty Pharmacy Network Robert Sheesley, CBA, MBA Senior Director, Enterprise Architect Mylan Inc. William Soliman, PhD Medical Director Eisai Inc Clorinda Walley Executive Director Chronic Disease Fund Wesley Winn, MHS, MBA Vice President, Commercial Operations, Supply Chain and Market Access Hyperion Therapeutics Inc. F E A T U R E D T H I N K I N G I N C L U D E S Strategic Partner:
  2. 2. Attend the World Congress Summit on Patient Solution Services and Hub Design, and learn strategies to bring reimbursement support programs beyond the pill. Why You Should Attend: Who Should Attend: • Understand ACA implications on opportunities and challenges of patient solution services • Integrate support with non-profit patient organizations and co-pay assistance foundations • Benchmark metrics for successful Hubs — Optimize the right Hub design to fit portfolio needs • Improve speed to therapy through new technologies • Understand the role of the Hub in engaging the patient along their journey • Product and Brand Management • Specialty Services • Reimbursement • Patient Access, Services, and Solutions • Patient Advocacy • Commercial Operations • Channel • Distribution • Payer Strategy • Managed Markets • Market Access Strategy • Coupon/Copay Assistance • Hub Services • Solutions Providers Benefit from one-on-one meetings, corporate branding and relationship building by participating as an active corporate supporter and sponsor. To inquire about sponsorship and executive networking opportunities, contact: Suzanne Carroll, Business Development Manager, World Congress 781-939-2648 | Suzanne.Carroll@worldcongress.com W H Y Y O U S H O U L D S P O N S O R POSITION your company as a leading solutions and service provider MEET your market SHOWCASE new technology innovations INCREASE brand awareness GENERATE leads and new business DEVELOP new and current client relationships Patient Solution Services and Hub Design B r i n g R e i m b u r s e m e n t S u p p o rt P r o g r a m s B e y o n d t h e P i l l To Register: Call 800-767-9499 • Email wcreg@worldcongress.com • Visit www.worldcongress.com/hub
  3. 3. DAY ONE – Tuesday, August 19, 2014 • Pre-Summit workshop 7:30 am – 8:30 am Workshop Registration and Morning Coffee 8:30 am – 11:45 am P r e - S u mm i t W o r k sh o p In-Depth Assessment of Hub Development, Design, and Implementation While the value of Hubs is clearly evident for patient access, the high initial investment to develop and maintain these programs calls for a comprehensive review and evaluation of the framework to evaluate next steps and actionable takeaways. Assess methods to: • Determine the best Hub model to suit brand needs • Distinguish offerings and channel navigation • Align field force and patient navigators with Hub and distribution strategy • Integrate data collection and customer segmentation delivered to sustain adherence • Set a framework for legal compliance David Caponera Former Vice President, Patient Advocacy and Reimbursement Aegerion Pharmaceuticals As Vice President, Patient Advocacy and Reimbursement at Aegerion Pharmaceuticals, David Caponera developed patient service programs for their 2013 launch of an oral orphan product for Homozygous Familial Hypercholesterolemia. He was instrumental in building and working with the patient advocacy network. His focus is on commercialization of orphan products and working to develop patient advocacy connections for companies developing products for rare diseases. Mr. Caponera has experience in the distribution of Specialty Pharmacy products both in planning and implementing programs for orphan products. Andrew Thorrens Head, Reimbursement and Market Access Durata Therapeutics Andrew Thorrens heads the market access and reimbursement strategy function for Durata Therapeutics. Mr. Thorrens has a distinctive career with over 20 years of diversified leadership experience in the health care industry. His experience with claims adjudication management, employee benefits, and reimbursement strategy in the biopharmaceutical industry brings well-rounded expertise in market access to the commercial team at Durata Therapeutics. 11:45 am – 1:00 pm Lunch on Your Own/Main Summit Registration DAY ONE – Tuesday, August 19, 2014 • Main Summit agenda 1:00 pm – 1:15 pm Chairperson’s Welcome and Opening Remarks 1:15 pm – 2:00 pm Understand ACA Implications on Opportunities and Challenges of Patient Solution Services • Benchmark copay assistance as they navigate the health insurance exchanges • Clarification on federal legislation on financial assistance qualifications • Maximize appropriate patient population through new insurance model • Understand the underinsured patient population’s impact on copays and reimbursement Bryan Amick, PharmD, MBA Pharmacy Director, South Carolina Department of Health and Human Services President, South Carolina Pharmacy Association 2:00 pm – 2:45 pm Integrate Support with Nonprofit Patient Organizations and Copay Assistance Foundations • Partner with nonprofit organizations for patient outreach and support • Collaborate with funded assistance mechanisms for patient support • Determine commercial programs associated by drugs Scott Riccio Senior Vice President, Patient Access, Education and Advocacy The Leukemia and Lymphoma Society Clorinda Walley Executive Director, Ex-Officio Board Member Chronic Disease Fund To Register: Call 800-767-9499 • Email wcreg@worldcongress.com • Visit www.worldcongress.com/hub Thereisa15minutecoffeeandnetworkingbreakfrom10:00am–10:15am
  4. 4. DAY ONE – Tuesday, August 19, 2014 (continued) 2:45 pm – 3:30 pm The Role of the Hub in Engaging the Patient Along Their Journey • Promote the need for pharma and specialty pharmacy to understand the patient journey • Break down regulatory barriers to successful patient engagement • Evaluate corporate behavioral change from brand-centric approach to end-user approach • Navigate restrictions and place the patient at the center of the business model John Liu, JD Executive Director, Reimbursement and Market Access Strategy Astellas Pharma US 3:30 pm – 4:00 pm Networking and Refreshment Break 4:00 pm – 4:45 pm Improve Speed to Therapy through New Technologies • Navigate channels and partner with specialty pharmacy to expedite patient care • Optimize web portals and text messages for enhanced communication • Coordinate with data aggregation companies to improve time to fill Christopher P. Davis Patient Services Manager Shire 4:45 pm – 5:30 pm Legal Issues Impacting Pharmacy Hubs — Fraud, Abuse, and Privacy • Understand legal risks related to insourced and outsourced Hub systems • Identify and assess potential anti-kickback issues arising from key Hub services • Identify HIPAA privacy and security issues related to patient data • Assess strategies for mitigating risks: patient authorization and modifications for prior authorization processes Gina Cavalier, JD, CIPP Partner King and Spalding LLC 5:30 pm – 6:30 pm Cocktail and Networking Reception DAY two – wednesday, August 20, 2014 7:30 am – 8:30 am Morning Coffee 8:30 am – 8:45 am Chairperson’s Welcome and Review of Day One 8:45 am – 9:15 am Benchmark Metrics for Successful Hubs • Determine standard operating procedures to evaluate Hubs and patient solutions services • Evaluate marketing benefits that demonstrate uptake and patient adherence • Define best practices to capture, collect, and report data Robert Sheesley, CBA, MBA Senior Director, Enterprise Architect, Mylan Inc. Board Member, Western Pennsylvania HIMSS; Board Member, Access Community Health Network 9:15 am – 10:00 am Panel: Optimize the Right Hub Design to Fit Portfolio Needs Hear from a variety of manufacturers on preferred Hub design to fit differentiated portfolios: • Evaluate optimal decision-making processes — Centralized vs. decentralized • Determine quantity and capability of Hubs employed • Navigate cost efficiencies and channel optimization • Assess technology integration capabilities Christopher P. Davis Patient Services Manager Shire Jeffry Gype Director, Patient Support and Reimbursement Services Celgene To Register: Call 800-767-9499 • Email wcreg@worldcongress.com • Visit www.worldcongress.com/hub
  5. 5. DAY two – wednesday, August 20, 2014 (continued) 10:00 am – 10:30 am Networking and Refreshment Break 10:30 am – 11:15 am Optimize Distribution and Reimbursement Needs to Improve Adherence • Examine specialty pharmacy interactions with industry and Hub activity • Maximize coordination for optimal care delivery, reimbursement, and patient access • Improve adherence and engagement by identifying and utilizing key players Nick Calla, JD Vice President, Industry Relations Community Specialty Pharmacy Network 11:15 am – 12:00 pm Intersection of Hubs with Specialty Pharmacy, Data, and Engagement • Use patient data to inform marketing strategies by creating customer segmentation • Use de-identified data to support R&D and clinical needs • Leverage EHR data to inform research • Understand dynamics of overlap of services and insurance verification, prior authorization, and case management claims Michael Fitzgibbons Chief Executive Officer Claritas Rx Wesley Winn, MHS, MBA Vice President, Commercial Operations, Supply Chain and Market Access Hyperion Therapeutics Inc. Karen Geary, MHA Director, Specialty Pharmacy MedImpact Healthcare Systems 12:00 pm – 1:15 pm Luncheon 1:15 pm – 2:00 pm Align Hub Services with Sales and Marketing Goals for Improved Brand Strategy • Coordinate product messaging with Hub services to provide a cohesive brand offering • Utilize Hub data to improve commercial performance • Evaluate when to enhance product messaging through the Hub Douglas Bock Managing Director Apogenics Inc. 2:00 pm – 3:15 pm Leverage Provider Relationships and Patient Navigators to Increase Hub Participation • Advocate to providers to identify patient population and recruit patients for solutions services • Coordinate support of wrap-around services • Assist Meaningful Use requirements by offering patient education William Soliman, PhD Medical Director, Metabolic Diseases Specialty Care Medical Affairs Group Eisai Inc. 3:15 pm Close of Summit To Register: Call 800-767-9499 • Email wcreg@worldcongress.com • Visit www.worldcongress.com/hub CONSIDER A SPONSORSHIP PACKAGE Present to Key Players in Your Target Market Take Advantage of 1-on-1 Sponsor/Attendee Meetings Facilitated On-Site CAPTURE A TRUE ROI Through Sponsorship of the Following: Agenda Thought Leadership • Networking Cocktail Reception • Breakfast Symposia Luncheon • Executive Networking Breaks To inquire about Sponsorship, Exhibit, and Executive Networking Opportunities, Contact: Suzanne Carroll, Business Development Manager, World Congress • Call 781-939-2648 or Email Suzanne.Carroll@worldcongress.com Educational Underwriter: Reserve your sponsorship or exhibit space by June 13th and Save $500! Strategic Partner:
  6. 6. Fee for conference includes welcome coffee, lunch, reception, refreshments, and web- based conference documentation available pre- and post-event, accessible through password-protected website. Checks in U.S. funds drawn from U.S. bank payable to: WC Research Inc. No personal checks accepted. Verification may be required for rate approvals. Please contact us should you have any special needs Special Team Discounts: Bring your team! With so much great content, you can’t possibly cover it alone. Sign up your team and save. Find out more about special group package discounts by calling 800-767-9499 or emailing wcreg@worldcongress.com. Substitution Cancellation: Your registration may be transferred to a member of your organization up to 24 hours in advance of the conference. Cancellations received in writing on or before 30 days prior to the start of the event will be refunded, less a $395 administrative charge. No refunds will be made after this date; however, the registration fee less the $395 administrative charge can be credited to another World Congress conference if you register within 6 months from the date of this conference. In case of conference cancellation, World Congress’ liability is limited to refund of the conference registration fee only. World Congress reserves the right to alter this program without prior notice. Registration Fee: Register By 06/27/2014 Register By 08/19/2014 Standard Conference $ 2595.00 $ 2795.00 Conference Plus Workshop $ 2895.00 $ 3095.00 Pharma / Biotech Conference $ 1795.00 $ 1995.00 Conference Plus Workshop $ 2095.00 $ 2295.00 World Congress 500 West Cummings Park, Suite 5200 Woburn, MA 01801 Satisfaction Guaranteed: World Congress stands behind the quality of its conferences. If you are not satisfied with the quality of the conference, a credit will be awarded towards a comparable World Congress conference of your choice Venue: Hyatt at Penn’s Landing 201 South Columbus Blvd., Philadelphia, Pennsylvania, USA, 19106 Tel: +1 215 928 1234 http://pennslanding.hyatt.com/en/hotel/our-hotel.html Discounted Room Rate: $179 Cut off date: 7/28/14 Mention World Congress when booking to receive our special rate. Attn: Mail Room: If undeliverable, please route to Specialty and Reimbursement departments 3 Easy Ways to Register WEBSITE www.worldcongress.com/Hub E-MAIL wcreg@worldcongress.com PHONE 800-767-9499 Best Value PRSRT STD U.S. Postage PAID Gallery Follow us @wrldhealthcare #wcHUB14 Space is Limited — Register Today to Secure the Best Possible Rate Patient Solution Services and Hub DesignB r i n g R e i m b u r s e m e n t S u p p o rt P r o g r a m s B e y o n d t h e P i l l To register, visit www.worldcongress.com/hub • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com World Congress 500 West Cummings Park, Suite 5200 Woburn, MA 01801 PB14011 Attend the World Congress Summit on Patient Solution Services and Hub Design and learn strategies to bring reimbursement support programs beyond the pill. Why You Should Attend: Understand ACA implications on opportunities and challenges of patient solution services Integrate support with nonprofit patient organizations and copay assistance foundations Benchmark metrics for successful Hubs — Optimize the right Hub design to fit portfolio needs Improve speed to therapy through new technologies Understand the role of the Hub in engaging the patient along their journey PATIENT ACCESS Patient Centricity Patient Support Distribution Specialty Market Access Regulatory Barriers REMS ACA Patient Navigators Patient Assistance Programs Metrics and SOPs Technology Integration S A V E U P T O $ 2 0 0 W H E N Y O U R E G I S T E R B Y J une 2 7 , 2 0 1 4 ! A u g u s t 1 9 - 2 0 , 2 0 1 4 • H y a t t a t P e n n ’ s L a n d i n g • P h i l a d e l ph i a , P A

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