1. 5 ways to
improve your
job posting
Tips from the Workopolis eGuide:
A practical guide to writing
job postings

2. 42% of HR managers*
say that a bad hiring
decision in the last year
had cost them
$25,000
*Careerbuilder

3. 42% of HR managers*
say that a bad hiring
decision in the last year
had cost them
$25,000
…and a further 25%* said
a bad hiring decision cost
them
$50,000
*Careerbuilder

4. A quality hire starts with a targeted job posting.
A quality job
posting attracts
more seekers…

5. A quality hire starts with a targeted job posting.
A quality job
posting attracts
more seekers…
…which means
more qualified
candidates…

6. A quality hire starts with a targeted job posting.
A quality job
posting attracts
more seekers…
…which means
more qualified
candidates…
…a faster
screening
process…

7. A quality hire starts with a targeted job posting.
A quality job
posting attracts
more seekers…
…which means
more qualified
candidates…
…a faster
screening
process…
…and a more
meaningful
hire.

8. Ready to improve your job posting?

9. Tip #1:
Start with an intake
meeting.

10. Intake meeting
/in-teyk mee-ting/
noun
1. Meeting(s) with relevant
stakeholders, including hiring
manager, and the employee
leaving.
2. Method for getting in-depth
information on a role's tasks,
qualifications, skills, and more.

11. Want to learn more about
intake meetings?
Download our free eGuide,
A practical guide to writing
job postings,
for a hiring questionnaire, a recruitment
intake form template, and more.

12. Tip #2:
Avoid jargon and creative
terminology.

13. Jargon and creative terminology can make your
job posting hard to find.
Especially in your job title, use terms and keywords that job
seekers would logically use to find your position.
Here are a few examples.

14. 14
USE THIS:
“Superstar
bard”
“Marketing
copywriter”
NOT THIS: “Client happiness
expert”
“Customer
service
representative”
“Right-hand man”
“Administrative
assistant”

15. Tip #3:
Be short and
specific.

16. 30% of job seekers will spend
less than 5 seconds
looking at your job posting.
Don’t overwhelm the
reader with non-essential
information.
16
Be short

17. A vague job posting encourages
unqualified candidates to apply, and top
talent to look elsewhere.
To receive qualified
applicants, clearly state
your must-have skills,
education, and training.
17
Be specific

18. Want more job
posting do’s
and don’ts?
Check out our recent article,
The do’s and don’ts of writing job
postings for small businesses, and
more expert advice on hiring,
management, and HR at
hiring.workopolis.com.
18

19. Tip #4:
Use standard formats and
templates.

20. Seekers want consistency.
Job postings can be written in a number of different ways,
depending on the industry and position. Typically, though, top-
performing job postings usually follow a familiar form.

21. 21
Basic job posting components
Job title
Qualifications
Duties
Company
Compensation & benefits
How to apply

22. Even if your company likes to go against the grain, sticking
to the tried-and-true format will get more attention from
qualified candidates.

23. Need some help?
Workopolis offers job posting templates
to help you attract more seekers.
A Brand Design Template
sandwiches your job posting between a
dynamic visual header and an intro to
your workplace values and culture.
Or, take it up a notch with a Premium
Brand Design Template, which
includes photos, videos, and employee
testimonials that highlight your vision
and values.
Visit hiring.workopolis.com to post a
job today.

24. Tip #5:
Proofread.

25. When you see a
spelling or
grammar error in a
resume, you might
think twice about
giving that
candidate an
interview.

26. The same is true
for job postings:
spelling and
grammar mistakes
send warning signs
to job seekers.

27. Proofreading a job posting can also avoid more
serious errors:
• Contradictory or confusing “must-haves” that
will deter candidates
• Errors in salary or benefit package details
• Privacy issues (especially on confidential
postings)
• Incorrect contact or application info

28. Ready to learn more?

29. Download the full eGuide:
A practical guide
to writing job
postings
How to write the job postings that
attract the talent you want.

30. Download the full eGuide:
A practical guide
to writing job
postings
Our free guide provides a practical
approach to job postings that can save
you time and money.
Learn how to identify the ideal
candidate, recruiting best practices,
marketing yourself as an employer, and
more.
Plus: a hiring questionnaire, a
recruitment intake form template, and
more.

31. Workopolis is
here to help
With over 16 years in the
recruitment business,
Workopolis has the expertise –
and the tools – to help you hire
and retain top talent.
To post a job, or learn about our
hiring tools, visit
hiring.workopolis.com today.
31
Visit Workopolis today

32. Copyright © 2017 Workopolis Inc. All rights reserved.
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