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5 ways to
improve your
job posting
Tips from the Workopolis eGuide:
A practical guide to writing
job postings
42% of HR managers*
say that a bad hiring
decision in the last year
had cost them
$25,000
*Careerbuilder
42% of HR managers*
say that a bad hiring
decision in the last year
had cost them
$25,000
…and a further 25%* said
a bad h...
A quality hire starts with a targeted job posting.
A quality job
posting attracts
more seekers…
A quality hire starts with a targeted job posting.
A quality job
posting attracts
more seekers…
…which means
more qualifie...
A quality hire starts with a targeted job posting.
A quality job
posting attracts
more seekers…
…which means
more qualifie...
A quality hire starts with a targeted job posting.
A quality job
posting attracts
more seekers…
…which means
more qualifie...
Ready to improve your job posting?
Tip #1:
Start with an intake
meeting.
Intake meeting
/in-teyk mee-ting/
noun
1. Meeting(s) with relevant
stakeholders, including hiring
manager, and the employe...
Want to learn more about
intake meetings?
Download our free eGuide,
A practical guide to writing
job postings,
for a hirin...
Tip #2:
Avoid jargon and creative
terminology.
Jargon and creative terminology can make your
job posting hard to find.
Especially in your job title, use terms and keywor...
14
USE THIS:
“Superstar
bard”
“Marketing
copywriter”
NOT THIS: “Client happiness
expert”
“Customer
service
representative”...
Tip #3:
Be short and
specific.
30% of job seekers will spend
less than 5 seconds
looking at your job posting.
Don’t overwhelm the
reader with non-essenti...
A vague job posting encourages
unqualified candidates to apply, and top
talent to look elsewhere.
To receive qualified
app...
Want more job
posting do’s
and don’ts?
Check out our recent article,
The do’s and don’ts of writing job
postings for small...
Tip #4:
Use standard formats and
templates.
Seekers want consistency.
Job postings can be written in a number of different ways,
depending on the industry and positio...
21
Basic job posting components
Job title
Qualifications
Duties
Company
Compensation & benefits
How to apply
Even if your company likes to go against the grain, sticking
to the tried-and-true format will get more attention from
qua...
Need some help?
Workopolis offers job posting templates
to help you attract more seekers.
A Brand Design Template
sandwich...
Tip #5:
Proofread.
When you see a
spelling or
grammar error in a
resume, you might
think twice about
giving that
candidate an
interview.
The same is true
for job postings:
spelling and
grammar mistakes
send warning signs
to job seekers.
Proofreading a job posting can also avoid more
serious errors:
• Contradictory or confusing “must-haves” that
will deter c...
Ready to learn more?
Download the full eGuide:
A practical guide
to writing job
postings
How to write the job postings that
attract the talent ...
Download the full eGuide:
A practical guide
to writing job
postings
Our free guide provides a practical
approach to job po...
Workopolis is
here to help
With over 16 years in the
recruitment business,
Workopolis has the expertise –
and the tools – ...
Copyright © 2017 Workopolis Inc. All rights reserved.
32
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5 ways to improve your job posting

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An amazing hire starts with an amazing job posting. Learn how to make your job posting more attractive (and more searchable!) with these five easy tips.

For a more in-depth look at writing amazing job postings, download our free eGuide, A practical guide to job postings, at the following link: http://bit.ly/jobpostingseguide

Published in: Recruiting & HR
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5 ways to improve your job posting

  1. 1. 5 ways to improve your job posting Tips from the Workopolis eGuide: A practical guide to writing job postings
  2. 2. 42% of HR managers* say that a bad hiring decision in the last year had cost them $25,000 *Careerbuilder
  3. 3. 42% of HR managers* say that a bad hiring decision in the last year had cost them $25,000 …and a further 25%* said a bad hiring decision cost them $50,000 *Careerbuilder
  4. 4. A quality hire starts with a targeted job posting. A quality job posting attracts more seekers…
  5. 5. A quality hire starts with a targeted job posting. A quality job posting attracts more seekers… …which means more qualified candidates…
  6. 6. A quality hire starts with a targeted job posting. A quality job posting attracts more seekers… …which means more qualified candidates… …a faster screening process…
  7. 7. A quality hire starts with a targeted job posting. A quality job posting attracts more seekers… …which means more qualified candidates… …a faster screening process… …and a more meaningful hire.
  8. 8. Ready to improve your job posting?
  9. 9. Tip #1: Start with an intake meeting.
  10. 10. Intake meeting /in-teyk mee-ting/ noun 1. Meeting(s) with relevant stakeholders, including hiring manager, and the employee leaving. 2. Method for getting in-depth information on a role's tasks, qualifications, skills, and more.
  11. 11. Want to learn more about intake meetings? Download our free eGuide, A practical guide to writing job postings, for a hiring questionnaire, a recruitment intake form template, and more.
  12. 12. Tip #2: Avoid jargon and creative terminology.
  13. 13. Jargon and creative terminology can make your job posting hard to find. Especially in your job title, use terms and keywords that job seekers would logically use to find your position. Here are a few examples.
  14. 14. 14 USE THIS: “Superstar bard” “Marketing copywriter” NOT THIS: “Client happiness expert” “Customer service representative” “Right-hand man” “Administrative assistant”
  15. 15. Tip #3: Be short and specific.
  16. 16. 30% of job seekers will spend less than 5 seconds looking at your job posting. Don’t overwhelm the reader with non-essential information. 16 Be short
  17. 17. A vague job posting encourages unqualified candidates to apply, and top talent to look elsewhere. To receive qualified applicants, clearly state your must-have skills, education, and training. 17 Be specific
  18. 18. Want more job posting do’s and don’ts? Check out our recent article, The do’s and don’ts of writing job postings for small businesses, and more expert advice on hiring, management, and HR at hiring.workopolis.com. 18
  19. 19. Tip #4: Use standard formats and templates.
  20. 20. Seekers want consistency. Job postings can be written in a number of different ways, depending on the industry and position. Typically, though, top- performing job postings usually follow a familiar form.
  21. 21. 21 Basic job posting components Job title Qualifications Duties Company Compensation & benefits How to apply
  22. 22. Even if your company likes to go against the grain, sticking to the tried-and-true format will get more attention from qualified candidates.
  23. 23. Need some help? Workopolis offers job posting templates to help you attract more seekers. A Brand Design Template sandwiches your job posting between a dynamic visual header and an intro to your workplace values and culture. Or, take it up a notch with a Premium Brand Design Template, which includes photos, videos, and employee testimonials that highlight your vision and values. Visit hiring.workopolis.com to post a job today.
  24. 24. Tip #5: Proofread.
  25. 25. When you see a spelling or grammar error in a resume, you might think twice about giving that candidate an interview.
  26. 26. The same is true for job postings: spelling and grammar mistakes send warning signs to job seekers.
  27. 27. Proofreading a job posting can also avoid more serious errors: • Contradictory or confusing “must-haves” that will deter candidates • Errors in salary or benefit package details • Privacy issues (especially on confidential postings) • Incorrect contact or application info
  28. 28. Ready to learn more?
  29. 29. Download the full eGuide: A practical guide to writing job postings How to write the job postings that attract the talent you want.
  30. 30. Download the full eGuide: A practical guide to writing job postings Our free guide provides a practical approach to job postings that can save you time and money. Learn how to identify the ideal candidate, recruiting best practices, marketing yourself as an employer, and more. Plus: a hiring questionnaire, a recruitment intake form template, and more.
  31. 31. Workopolis is here to help With over 16 years in the recruitment business, Workopolis has the expertise – and the tools – to help you hire and retain top talent. To post a job, or learn about our hiring tools, visit hiring.workopolis.com today. 31 Visit Workopolis today
  32. 32. Copyright © 2017 Workopolis Inc. All rights reserved. 32

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