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5 ways to improve your job posting

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5 ways to
improve your
job posting
Tips from the Workopolis eGuide:
A practical guide to writing
job postings

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42% of HR managers*
say that a bad hiring
decision in the last year
had cost them
$25,000
*Careerbuilder

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42% of HR managers*
say that a bad hiring
decision in the last year
had cost them
$25,000
…and a further 25%* said
a bad h...

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5 ways to improve your job posting

An amazing hire starts with an amazing job posting. Learn how to make your job posting more attractive (and more searchable!) with these five easy tips.

For a more in-depth look at writing amazing job postings, download our free eGuide, A practical guide to job postings, at the following link: http://bit.ly/jobpostingseguide

An amazing hire starts with an amazing job posting. Learn how to make your job posting more attractive (and more searchable!) with these five easy tips.

For a more in-depth look at writing amazing job postings, download our free eGuide, A practical guide to job postings, at the following link: http://bit.ly/jobpostingseguide

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5 ways to improve your job posting

  1. 1. 5 ways to improve your job posting Tips from the Workopolis eGuide: A practical guide to writing job postings
  2. 2. 42% of HR managers* say that a bad hiring decision in the last year had cost them $25,000 *Careerbuilder
  3. 3. 42% of HR managers* say that a bad hiring decision in the last year had cost them $25,000 …and a further 25%* said a bad hiring decision cost them $50,000 *Careerbuilder
  4. 4. A quality hire starts with a targeted job posting. A quality job posting attracts more seekers…
  5. 5. A quality hire starts with a targeted job posting. A quality job posting attracts more seekers… …which means more qualified candidates…
  6. 6. A quality hire starts with a targeted job posting. A quality job posting attracts more seekers… …which means more qualified candidates… …a faster screening process…
  7. 7. A quality hire starts with a targeted job posting. A quality job posting attracts more seekers… …which means more qualified candidates… …a faster screening process… …and a more meaningful hire.
  8. 8. Ready to improve your job posting?
  9. 9. Tip #1: Start with an intake meeting.
  10. 10. Intake meeting /in-teyk mee-ting/ noun 1. Meeting(s) with relevant stakeholders, including hiring manager, and the employee leaving. 2. Method for getting in-depth information on a role's tasks, qualifications, skills, and more.
  11. 11. Want to learn more about intake meetings? Download our free eGuide, A practical guide to writing job postings, for a hiring questionnaire, a recruitment intake form template, and more.
  12. 12. Tip #2: Avoid jargon and creative terminology.
  13. 13. Jargon and creative terminology can make your job posting hard to find. Especially in your job title, use terms and keywords that job seekers would logically use to find your position. Here are a few examples.
  14. 14. 14 USE THIS: “Superstar bard” “Marketing copywriter” NOT THIS: “Client happiness expert” “Customer service representative” “Right-hand man” “Administrative assistant”
  15. 15. Tip #3: Be short and specific.
  16. 16. 30% of job seekers will spend less than 5 seconds looking at your job posting. Don’t overwhelm the reader with non-essential information. 16 Be short
  17. 17. A vague job posting encourages unqualified candidates to apply, and top talent to look elsewhere. To receive qualified applicants, clearly state your must-have skills, education, and training. 17 Be specific
  18. 18. Want more job posting do’s and don’ts? Check out our recent article, The do’s and don’ts of writing job postings for small businesses, and more expert advice on hiring, management, and HR at hiring.workopolis.com. 18
  19. 19. Tip #4: Use standard formats and templates.
  20. 20. Seekers want consistency. Job postings can be written in a number of different ways, depending on the industry and position. Typically, though, top- performing job postings usually follow a familiar form.
  21. 21. 21 Basic job posting components Job title Qualifications Duties Company Compensation & benefits How to apply
  22. 22. Even if your company likes to go against the grain, sticking to the tried-and-true format will get more attention from qualified candidates.
  23. 23. Need some help? Workopolis offers job posting templates to help you attract more seekers. A Brand Design Template sandwiches your job posting between a dynamic visual header and an intro to your workplace values and culture. Or, take it up a notch with a Premium Brand Design Template, which includes photos, videos, and employee testimonials that highlight your vision and values. Visit hiring.workopolis.com to post a job today.
  24. 24. Tip #5: Proofread.
  25. 25. When you see a spelling or grammar error in a resume, you might think twice about giving that candidate an interview.
  26. 26. The same is true for job postings: spelling and grammar mistakes send warning signs to job seekers.
  27. 27. Proofreading a job posting can also avoid more serious errors: • Contradictory or confusing “must-haves” that will deter candidates • Errors in salary or benefit package details • Privacy issues (especially on confidential postings) • Incorrect contact or application info
  28. 28. Ready to learn more?
  29. 29. Download the full eGuide: A practical guide to writing job postings How to write the job postings that attract the talent you want.
  30. 30. Download the full eGuide: A practical guide to writing job postings Our free guide provides a practical approach to job postings that can save you time and money. Learn how to identify the ideal candidate, recruiting best practices, marketing yourself as an employer, and more. Plus: a hiring questionnaire, a recruitment intake form template, and more.
  31. 31. Workopolis is here to help With over 16 years in the recruitment business, Workopolis has the expertise – and the tools – to help you hire and retain top talent. To post a job, or learn about our hiring tools, visit hiring.workopolis.com today. 31 Visit Workopolis today
  32. 32. Copyright © 2017 Workopolis Inc. All rights reserved. 32

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