BlueLeaf Mobile SnapshotLaunched 2007310 Employees across 5 Oﬃces#3 on 10 Hottest Companies in Seattle We believe our mobileInc. 500 Fastest Growing Companies “ technology will be leveraged by every company in everyFeatured in: business. - Clive Knight CEO ”The New York Times, WSJ, 60 MinutesForbes, Wired, CIO.com, TechCrunch
He’s an Idea Guy Adrian Brown Role: Product Management Branch: San Francisco, CA In the Past Product Management at DotCloud Product Team at Shine Systems What people say “He’s Rainman... That sums it all up!” “That guy Rocks! At everything!” He’s also good at: Martial Arts 7
This is what Adrian does Knowledge Base Roadmap Updated Late! 9 On Track active goals Updated Product Product Overview Datasheet Deploy Complete Stalled! Online Community Stalled! Case Studies Late! Usage Reports Sales Product Training Complete Complete Demo Scripts At Risk! 8
She Loves to Build Things! Jane Tanaka Role: VP of Marketing Staﬀ: 5 Direct Reports Branch: Seattle In the Past Branding Award 2009 Launched the BlueLeaf Brand What people say “Her team, does a lot for us!” “Jane is nonstop, always working” “My favorite executive” She’s also good at: Mountaineering 17
This is what Jane does 5 Customer Case Studies Datasheets Late! Complete 12 active goals Landing Pages Complete 3 Press Hire 3 Marketing Managers Releases Late! Stalled! Brand Update Analyst Late! Deck Outbound Late! Campaigns Website7 On Track Complete Customer Facing Roadmap Sales Kick Oﬀ Late! Materials Complete 3 Newsletters At Risk!
He’s a people person Clive Knight Role: CEO Staﬀ: 7 Direct Reports Branch: Seattle In the Past CTO of BlipMobile VP of Products Innovation Award What people say “He has an open door, he has no door” “He’s a regular guy with a fancy title!” He’s also good at: Cooking 34
Umm. That pushed out! SERIOUSLY!?! A status meeting every You don’t know what morning? Marketing Does? Nick, Really? There’s a Sales Meeting? Wait… This month? Why didn’t you tell me you needed it today?I don’t evenknow what myteam does! No Jane, I didn’t get an update or an email.
He speaks to Adrian and learns: • Adrian doesn’t understand the company direction. • Adrian doesn’t understand how critical his work is. • Adrian doesn’t understand what other departments or coworkers do. 56
Clive has discussions with People Managers He starts with Jane and learns: • Her team doesn’t understand company direction. • Her team doesn’t understand what other departments do. • Many of them spend too much time on updates and status reports. • They want to be strategic but many are overwhelmed. 57
This is a company-wide issue Change starts with him: • BlueLeaf’s communication methods are not working • Employees need to understand what other departments are working toward. • BlueLeafers need to understand their work impact 60
Blue Leaf By The Numbers91% Of Goals are 83% Of Goals are 22% Of Goals areEmployee Created Public Are Late56% Of Goals have 38 Average Number of 8.4 Active Goals Per Dependencies Days Per Goal Employee
And now… Adrian Understands the impact of his work Jane Has time to be strategic Clive Can can communicate company direction 78
BlueLeaf Crushed Their Numbers Became #24 on “The Best company to work for” Retention and engagement is at an all time high #1 Hottest Companies to Watch in Mobile BlueLeaf Mobile Culture was highlighted for: – Communication – Openness – Transparency – Innovation 80