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“Quality Adjusted Bid” in Twitter TOP 10 Social Media Advertising Hacks of ALL TIME

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“Quality Adjusted Bid” in Twitter
HIGHER Relevance, Resonance, Recency =
HIGHER Quality Adjusted Bid =
MORE Ad Impressions at Lower Cost
RESONANCE: Are consumers
engaging your Tweet? Do they
retweet, favorite, or reply often?
RELEVANCE: Is your Tweet
related to things a user is
interested in?
RECENCY: Is your Tweet fresh?
Twitter is about what is
happening now. Fresher Tweets
get priority.
@Wordstream @larrykim
Brought to you by:
www.wordstream.com/learn

Published in: Social Media, Marketing
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