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The 7 Step Formula For Agency Growth

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Discover the must-use marketing strategies to build your book of business.

You'll walk away knowing how to:

- Focus your marketing efforts
- Win more long-term clients
- Use different strategies for each stage of the funnel

Published in: Marketing
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The 7 Step Formula For Agency Growth

  1. 1. LIVE WEBINAR © Copyright 2018 WordStream, Inc. All rights reserved. The 7-Step Formula For Agency Growth
  2. 2. | Confidential 2 Your Partner in Agency Growth • Optimize every campaign from one place • Manage, prioritize, and budget across your portfolio • Share success with your clients • Create image and video ads at scale • Pitch and win new business more efficiently “WordStream opened up an entire new business opportunity to me. Without it I wouldn't have the time or inclination to sell PPC management services on a large scale. Now I can offer AdWords, Facebook, and Bing ads as an intro or add-on service for my clients, without needing additional resources. WordStream changed my business.” - Jim Odom, Echo Creative Marketing
  3. 3. Logistics • Webinar will be recorded – check your inbox for materials • Submit your questions for Q&A
  4. 4. 4@allenthomasfinnQuestion? Just ask: • Former account manager & content guy at WordStream • Currently Senior Product Marketing Specialist (also at WordStream) • NH native • Rabid Boston sports fan I’m Allen Allen Finn
  5. 5. 5@allenthomasfinnQuestion? Just ask:
  6. 6. 6@allenthomasfinnQuestion? Just ask:
  7. 7. 7@allenthomasfinnQuestion? Just ask:
  8. 8. 8@allenthomasfinnQuestion? Just ask:
  9. 9. 9@allenthomasfinnQuestion? Just ask: Where the leads at?
  10. 10. 10@allenthomasfinnQuestion? Just ask:
  11. 11. 11| Confidential The Problems With Scattershot Prospecting
  12. 12. 12@allenthomasfinnQuestion? Just ask: #1: Different Kinds of Clients SaaS Lead Gen SaaS eCommerce Nonprofit Brick n’ Mortar
  13. 13. 13@allenthomasfinnQuestion? Just ask: = Different Strategies
  14. 14. 14@allenthomasfinnQuestion? Just ask:
  15. 15. 15@allenthomasfinnQuestion? Just ask: #2: An Expert Trumps a Jack of All Trades
  16. 16. 16@allenthomasfinnQuestion? Just ask: #3: Pitching New Business Is a Job Unto Itself…
  17. 17. 17@allenthomasfinnQuestion? Just ask: Unless You Can Streamline the Process
  18. 18. 18| | @allenthomasfinn So, Uhhhh, What Should You do Instead?
  19. 19. 19@allenthomasfinnQuestion? Just ask: In a Word… Verticalize
  20. 20. 20@allenthomasfinnQuestion? Just ask: The Benefits of a Verticalized Agency Scalability Rapid Reputation-Building Offer More Services Applicable Testimonials (for Days) Fewer Competitors
  21. 21. 21@allenthomasfinnQuestion? Just ask: Scalability
  22. 22. 22@allenthomasfinnQuestion? Just ask: Rapid Reputation Building
  23. 23. 23@allenthomasfinnQuestion? Just ask: Offer More Services (Without spreading yourself too thin)
  24. 24. 24@allenthomasfinnQuestion? Just ask: Applicable Testimonials
  25. 25. 25@allenthomasfinnQuestion? Just ask: Fewer Competitors
  26. 26. 26| Confidential “Okay, okay. Decent points, guy. But what does verticalizing an agency actually look like?!”
  27. 27. 27| @allenthomasfinn #1: Do your initial research
  28. 28. 28@allenthomasfinnQuestion? Just ask:
  29. 29. 29@allenthomasfinnQuestion? Just ask:
  30. 30. 30@allenthomasfinnQuestion? Just ask:
  31. 31. 31@allenthomasfinnQuestion? Just ask:
  32. 32. 32| @allenthomasfinn #2: Go deep on your target vertical
  33. 33. 33@allenthomasfinnQuestion? Just ask: 56,386 nail salons. 21,770 spas. 78,156 prospective clients in the United States ALONE (AVG Annual Value of Customer -- $450)
  34. 34. 34@allenthomasfinnQuestion? Just ask: Learn the Niche’s Idiosyncrasies
  35. 35. | Confidential 35 Spa and Nail Salons • CPC Search – $1.45 • CPC Display - $0.43 • CTR Search – 3.5% • CTR Display -- .67% • Conversion Rate Search – 5.1% • Conversion Rate Display -- .58% • CPA Search – $33.50 • CPA Display -- $86.50
  36. 36. 36| @allenthomasfinn #3: Develop a strategy that works (and scales)
  37. 37. 37@allenthomasfinnQuestion? Just ask: What do conversions look like? How much are they worth?
  38. 38. 38@allenthomasfinnQuestion? Just ask: ToFu- GDN
  39. 39. 39@allenthomasfinnQuestion? Just ask: ToFu- Facebook & Instagram
  40. 40. 40@allenthomasfinnQuestion? Just ask: MoFu – Facebook & Instagram
  41. 41. 41@allenthomasfinnQuestion? Just ask: $$$
  42. 42. 42@allenthomasfinnQuestion? Just ask:
  43. 43. 43| @allenthomasfinn #4: Prospect with purpose
  44. 44. 44@allenthomasfinnQuestion? Just ask:
  45. 45. 45@allenthomasfinnQuestion? Just ask: Good ol’ Fashion
  46. 46. 46| @allenthomasfinn #5: Audit & pitch (shameless plug alert)
  47. 47. 47@allenthomasfinnQuestion? Just ask:
  48. 48. 48@allenthomasfinnQuestion? Just ask:
  49. 49. 49| Confidential NOW DO WHAT YOU DO!
  50. 50. 50| @allenthomasfinn #6: Highlight (and leverage) your successes
  51. 51. 51@allenthomasfinnQuestion? Just ask: Case Studies (INVESTMENT) One Vertical. One Case Study.
  52. 52. 52@allenthomasfinnQuestion? Just ask:
  53. 53. 53@allenthomasfinnQuestion? Just ask: Get Out There, Man
  54. 54. 54| @allenthomasfinn #7: Grow forth and conquer
  55. 55. 55@allenthomasfinnQuestion? Just ask: Duping accounts Opps.
  56. 56. 56| Confidential Let’s Wrap It Up
  57. 57. 57@allenthomasfinnQuestion? Just ask: 7-Steps to Verticalizing Your Agency Research Go deep Develop a strategy that scales Prospect with a purpose Audit & pitch Highlight & share your success Grow
  58. 58. © Copyright 2018 WordStream, Inc. All rights reserved. Thank you! Allen Finn Senior Product Marketing Specialist afinn@wordstream.com

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