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Small Business Marketing Strategies: OnlineMarketing Strategies for SMBsTo succeed at building small business marketing st...
There are several advantages to incorporating pay-per-click marketing into your onlinemarketing strategy:       Its more c...
relationship between Quality Score and bid price is something to keep in mind when you draft abudget-restricted small busi...
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Small business marketing strategies

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To succeed at building small business marketing strategies, you have to find a reliable way to bring in low-cost leads. As an SMB, your budgets are tight, your time is limited, and ROI is a matter of life or death when it comes to marketing campaigns. Learn more about how WordStream can help you setting up your small business marketing strategy.

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Small business marketing strategies

  1. 1. Small Business Marketing Strategies: OnlineMarketing Strategies for SMBsTo succeed at building small business marketing strategies, you have to find a reliable way tobring in low-cost leads. As an SMB, your budgets are tight, your time is limited, and ROI is amatter of life or death when it comes to marketing campaigns.Online marketing strategies are an excellent avenue for small businesses because theyre cost-effective and easy to measure. Creating a strong, scalable online marketing strategy helps you to: Attract new customers through targeted paid search campaigns Engage and nurture leads with marketing materials that actually speak to customers in a niche market Develop high-impact search strategies with limited budget, time and resourcesBy optimizing your process of marketing, advertising and promoting your small businessproducts or services online, youll be able to set up a recurring stream of leads so you can attractand retain customers and improve your bottom line.WordStreams search marketing solutions can help you complete your mission and conceptualizea small business marketing strategy that will have a strong impact on your business. Drive More Profits Through PCC - Try Our Platform FREE Get instant access to WordStreams innovative PPC Management tools through our FREE 7-day Trial. Risk Free, No Credit Card Required and No Automatic Sign-ups.Creating a Small Business Marketing Strategy withWordStreamMarketing a small business presents several challenges that WordStream can help you win. Wehave developed a suite of search marketing tools specifically designed to help busy, budget-strapped SMBs target new customers online through paid search (also known as pay-per-clickmarketing).WordStream for PPC is an innovative platform for managing your paid search advertisingcampaigns. WordStream helps you identify which keywords your customers use to find yourwebsite and attract new customers by implementing those keywords in paid search campaigns.
  2. 2. There are several advantages to incorporating pay-per-click marketing into your onlinemarketing strategy: Its more cost-effective than the alternative: PPC is known as "inbound marketing" because the leads come to you. Outbound marketing techniques (like display advertising, email campaigns, and cold calling) are much more costly on a per-lead basis. Its measurable and data-driven: Online marketing techniques such as PPC are much easier to measure than other forms of advertising. Youll know exactly which keywords bring in qualified traffic and how much youre paying per click and per lead. Its repeatable and scalable: Once you know which keywords are most profitable, you can iterate on those campaigns, finding related long-tail keywords and optimizing those ads and landing pages to bring in even stronger results.Using WordStream, you can build and manage campaigns in Google AdWords much morequickly, easily and effectively, because the software automates the best practices you should befollowing to ensure high return on investment.With WordStream, you can: Build new campaigns from the ground up in just minutes using our campaign tools – Our Campaign Builder leads you through the process of creating a new campaign, so youre set up to succeed from the start. Reorganize your keywords – Use our smart organization tools to create more relevant AdWords ad groups. Restructure and optimize your existing campaigns – Improving your ad groups relevancy will increase your click-through rate (CTR) and your Quality Score.The higher your click-through rates and Quality Scores, the less you will have to pay for eachkeyword. That means you can get more exposure and more traffic for lower costs. The direct
  3. 3. relationship between Quality Score and bid price is something to keep in mind when you draft abudget-restricted small business marketing strategy.Our solutions, with a pricing model adapted for small businesses, offer strategic automation incarrying out pay-per-click advertising management tasks and allow you to be more efficient inconstructing and growing AdWords campaigns. In addition, our team of Google AdWordsCertified professionals can help you assess the strengths and weaknesses of your small businessmarketing strategies.Try WordStream’s Small Business Marketing ToolsetWordStream provides the tools for any small business marketing manager to build an efficient,low-cost marketing strategy. Our powerful productivity tools and intelligent automationsolutions greatly reduce the time, effort and money required to realize a successful inboundmarketing campaign. Sign up for a Free 7-Day Trial or a personalized demo of WordStream forPPC.

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