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Despite the fact that a higher-than-average Quality Score in AdWords can save you up to 50% on your cost per click and 80% on cost per conversion, Google continues to downplay the importance of this crucial metric.
Google's precise formula for calculating Quality Score is famously mysterious. With Google's recent announcement about changes to Quality Score raising more questions than answers, how can you stay on top and know where to make improvements?
In this webinar, WordStream founder and paid search veteran Larry Kim revealsl some incredible tricks to truly understand Quality Score and its considerable impact on the rest of your AdWords account. You'll learn:
- What Google's announcement really means, and what they left out
- Why you should care about Quality Score in AdWords
- How AdWords Quality Score is actually calculated
- What can you do to improve Quality Score, right now!