Keyword phrase

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Keyword phrase research is the first step in conducting search engine optimization and pay-per-click marketing campaigns. You need to be able to “speak the searcher’s language” to help them find what they're looking for – and what you're offering.

But too often, search marketers make the mistake of looking at keyword phrase discovery as a one-time activity. Adding insult to injury, they use the wrong keyword tools: usually public keyword phrase generators that only return the most popular keywords and vague estimates of search volume. Not only are these likely the same keywords your competitors are targeting, but there's no guarantee that they'll be relevant to your business.

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Keyword phrase

  1. 1. Keyword Phrase – Finding Your Business’sBest Keyword PhrasesKeyword phrase research is the first step in conducting search engine optimization and pay-per-click marketing campaigns. You need to be able to “speak the searcher’s language” to help themfind what theyre looking for – and what youre offering.But too often, search marketers make the mistake of looking at keyword phrase discovery as aone-time activity. Adding insult to injury, they use the wrong keyword tools: usually publickeyword phrase generators that only return the most popular keywords and vague estimates ofsearch volume. Not only are these likely the same keywords your competitors are targeting, buttheres no guarantee that theyll be relevant to your business.Proper keyword phrase research should be: Personalized Based on real data Continuous and ongoingKeep doing keyword research the old way and youll be sabotaging your SEO and PPC effortsfrom the outset. The good news is, theres a better way. The WordStream keyword managementsolution can improve every aspect of your keyword research process. Read on to see how.The Old Way of Finding Keyword PhrasesTypically, businesses use one or more of a handful of publicly available tools to perform theirkeyword phrase research, all of which have shortcomings:Keyword suggestion tools (such as Googles keyword tool) These favor historical popularity over relevance. Just because a keyword has a high search volume doesn’t mean it’s relevant to your business. Search volume estimates are dubious at best. Results are just a sampling of the vast array of real search terms that are typed into Google every day. Youll miss out on hundreds of variations that could apply to your search campaigns.Competitive keyword tools These tools are based on the questionable premise that because a keyword is relevant to a competing vendor, it will be relevant to you – but every business is different. If your competitors arent doing a great job at keyword research, youll just be copying their mistakes.
  2. 2. Typical keyword phrase generator tools Mashed-up keywords bear little resemblance to real keyword searches.Furthermore, all of these tools are static and built for one-time use. Even if they did give youuseful data, that data would quickly grow out-of-date and eventually fall into virtualobsolescence.Our own Free Keyword Tool is a vast improvement over other available keyword phrasegenerators. Because we aggregate over a billion unique keywords and constantly update ourdatabase, our keyword suggestions are far more relevant and accurate. Our tool is also faster andreturns more keywords than even some paid tools, but its always 100% free.However, even with this much longer, more relevant keyword list, you still need a way toincorporate private keyword data. How?Finding Keyword Phrases the WordStream WayThe WordStream keyword phrase generator overcomes all these weaknesses. First of all, yourkeyword data is completely personalized and unique. When you sign up for WordStream, youllbe prompted to import a list of keyword phrases to get started. We recommend that you importkeywords and phrases from your Web server log files. What this means is that your data will be100% accurate and relevant to you – these are words and phrases that have already broughtsearchers to your website. Even better, this keyword data is completely private, so yourcompetitors wont have access to it.Secondly, the numbers in your WordStream account are actual traffic numbers. No moreguessing at how many people are searching on a given query and wondering what (if anything)those numbers mean to you. Youll be able to see at a glance how many visitors are arriving atyour site from your top keyword phrases. You can also view keywords by number ofconversions, according to goals you set yourself.
  3. 3. A third benefit of using WordStream to find keyword phrases is the tools dynamic nature. Byadding the WordStream Tracker JavaScript to your website footer, which takes only seconds,you enable WordStream to continuously collect new keyword phrases that are driving traffic toyour pages on a daily basis. No longer will your keyword research be static and stagnant. Yourprivate, proprietary keyword phrase database will be growing and updating all the time, andyou’ll be able to use that fresh data to keep your PPC campaigns, ad groups, landing pages andso on as relevant as possible.Use WordStream to Identify Longer, Niche KeywordPhrasesYet another way WordStreams keyword tools beat out the competition is by allowing you tocapitalize on the long tail of search.Studies show that search engine users are getting more advanced and using longer, more detailedkeyword phrases. This is great for search marketers, since long keyword phrases show moreintent and often indicate that the user is late in the buying cycle.
  4. 4. But your typical free keyword tool isnt going to show you all those hundreds of long-tail, nichekeyword phrases. Youll mostly get a short list of very high-volume, one- or two-word keywordsthat are totally obvious, with tons of keyword competition in the SERPs. By looking at the longtail, youll have a much better chance of ranking high in search results, and your AdWords adsand landing pages will be more specific and relevant to the search queries. Increased relevance isgood for organic SEO, improves your Quality Score, kickstarts conversions, lowers your adspend and adds more value to your entire account.Why Wait? Try WordStream as Your Keyword PhraseGenerator Today!Sign up for a free trial of WordStream and realize the value of private, personalized, relevantkeyword phrase data that grows continuously and never goes out of date. Try WordStream Free Today Request a Live Demo Sign Up for a Webinar Subscribe to our Newsletter

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