Find keywords


Published on

Many people try to find keywords using a keyword finder: a useful tool for determining the keywords, or specific words and phrases, that search engine users type to find the products or services your business offers. Finding those keywords is critical to your success in the world of search marketing—if you don't know how people (that is, potential customers) are searching for your website, how can you help them find it? L

Published in: Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Find keywords

  1. 1. Find Keywords - Listen to Your Customers toFind Profitable KeywordsLearn How to Find Profitable Keywords Using WordStream to Find Keywords Our Keyword Finder Gets You Organized Not a Customer, Not a Problem A Better, FREE Way to Find KeywordsMany people try to find keywords using a keyword finder: a useful tool for determining thekeywords, or specific words and phrases, that search engine users type to find the products orservices your business offers. Finding those keywords is critical to your success in the world ofsearch marketing—if you dont know how people (that is, potential customers) are searching foryour website, how can you help them find it?However, most tools that find keywords offer limited value beyond an initial starting point forbeginning search marketers. The weaknesses of keyword finders include: The keywords arent personalized: Third-party keyword finders can provide a brief list of popular keywords that are generally related to a term or URL you provide—but chances are, most of those keywords arent specifically relevant to your unique business. The data isnt accurate: The traffic numbers most keyword tools provide are dubious estimates based on global search volumes. These statistics arent relevant to your website metrics. They offer no competitive edge: Everyone else in your industry is using the same widely available keyword finders to get the same list of keywords. If you want to stand out from the crowd, you need a better way of finding keywords.WordStreams keyword suggestion tool is better than a run-of-the-mill keyword finder like theAdWords tool, because it parses your own Web server log files and Web analytics to find yourbest, most relevant keyword phrases. Since your keyword list is built from the search queries thatactual visitors use to find your website, they couldnt be more specific to your offering—andyour audience.Using WordStream to Find KeywordsTo start finding keywords the WordStream way, sign up for a free trial; the first step of settingup your new account is to import keywords. If your website is new and you dont have muchhistorical data to work with, you can use our basic keyword suggestion tool, which offers all thefunctionality of a keyword finder like Googles keyword suggestion tool. Just enter a word,phrase or URL to get a list of keyword suggestions.
  2. 2. We urge you to build on this starter list with our recommended keyword finder options: importfrom Web server log files and establish a keyword stream from your website.The latter option prompts you to add a bit of JavaScript code to the footer on your website. Thisaction takes only seconds, but will drastically improve the value and relevance of your keywordresearch by tracking each and every visitor that arrives at your site through search. WordStreamautomatically imports these new keywords into your database daily. No longer will you struggleto make time to update your research by going back to those same static keyword finders.
  3. 3. Now What? Dont Just Find Keywords, Get OrganizedAnother disadvantage of the average free keyword finder: it just spits out a list of keywords,often in no particular order, and youre on your own as far as organization goes. Most searchmarketers export their keyword findings to an Excel spreadsheet and go from there. But Excelisnt built with the needs of a search marketer in mind, so you lose countless hours reformattingand manually updating your keyword spreadsheets.WordStream does more than just find keywords; the best keyword tool is a total keywordmanagement solution complete with keyword grouping and organization tools so you can sortyour keywords into a meaningful taxonomy. Why group your keywords? This isnt just an extrastep to beautify your keyword list. Its absolutely crucial to search success, be it paid or organic.Grouping the keywords you find through keyword discovery benefits your research bycontributing to: Better PPC ads: Youll find it much easier to write specific and compelling text ads around small ad groups sorted by relevance. This leads to higher click-through rates and increased conversions. Better landing pages: Similarly, tightly knit keyword groups encourage the creation of specific, informative landing pages to attract organic search engine traffic. Lower costs: High CTRs and demonstrated relevancy improve your Quality Score, which means you spend less for better ad positioning and more exposure, for a lower cost per acquisition.As you can see, keyword grouping isnt extra work; its a must-do for high-performing, low-costsearch marketing campaigns.Once your keywords are sorted into small, semantically related groups, you can take action onthem to start seeing real results in terms of traffic and PPC-driven profits. And you can do it allwithin the WordStream platform, because its not just a keyword finder, its an actionablekeyword solution. Converting keyword groups to ad groups, writing text ads, creating landingpages for your keyword segmentations—these tasks are literally a click away.What if Im not a WordStream Customer? Can I still FindProfitable Keywords?Yes! You can still use WordStreams Free Keyword Tool to find keywords. We believe freekeyword suggestion tools are only a starting point and should be supplemented with private data,but if youre going to use a third-party tool, WordStreams tool is simply the best free keywordfinder available. Its: More accurate and relevant: We index over a billion unique keywords and return more keywords from more diverse sources than any other tool, even subscription-based systems.
  4. 4. Faster: The Free Keyword Tool by WordStream provides near instantaneous results. Free: Not to beat a dead horse, but our tool is always completely free. We dont make you upgrade to receive your full list of keywords.Use the Free Keyword Tool as much as you want; then take your research to the next level withour keyword management solutions.The Better Way to Find Keywords: Try WordStream TodayDont settle for static keyword finder tools that return generalized, often irrelevant results. Makesure you find keywords are right for your business with personalized, data-driven, continuouskeyword discovery and management tools. Learn more about WordStream: Sign up for a free trial View a free demo Attend a free webinar Sign up for our newsletter