AdWords Management Software – Getting More Out of Your Google AdWords Account<br />If you're looking for a Google AdWords management software, you probably already realize that the AdWords interface has some shortcomings. Most notably, there's a disconnect between AdWords and the other standard tools used by search marketers (such as analytics applications and Microsoft Excel), making AdWords optimization difficult.<br />WordStream's AdWords management software provides all the functionality of AdWords, plus a lot more. Benefits of using WordStream's solutions over AdWords alone include:<br />Full integration of your keyword analytics and your AdWords account<br />Ad text tools to simplify ad text generation and increase ad relevance<br />A smart negative keyword suggestion tool to increase your ad groups' Quality Score<br />By using WordStream's AdWords software, you'll have the power to take instant action on analytic insights, so you can increase the relevance and value of your AdWords campaigns faster and reduce PPC spending sooner.<br />AdWords Management Software Connects Analytics with Action<br />You're unlikely to realize the full benefits of a pay-per-click marketing campaign if your analytics applications aren't actionable, and if your actions aren't based on accurate data. Most search marketers are still using several disparate marketing software platforms, including Google AdWords, to accomplish SEO and PPC tasks.<br />Using WordStream as your AdWords marketing management software closes the gap between analytics and action. Your AdWords account will be seamlessly integrated with your keyword database. You can analyze traffic and conversion numbers for keyword groups and then apply those insights directly in AdWords – it's as easy as clicking a tab.<br />You can manage all your paid search campaigns right within the PPC campaigns tab in WordStream – but it's better than AdWords, because WordStream's features add more value to your PPC activities.<br />Using AdWords Management Software for Better Text Ad Creation<br />WordStream's AdWords software will actually help you write more relevant ad copy. Because your AdWords account is synced up with your keyword analytics, the ad text tool will automatically generate suggestions based on the most qualified keywords in your ad group. Not only do you have a head start on writing the ad, you'll know the text is relevant, which is good for your Quality Score, click-through rate and cost per click. So your ad position in the sponsored links will be higher, at a lower cost.<br />In the screenshot below, the ad text generator has automatically populated the fields in your text ad with the most relevant keywords in the ad group:<br />AdWords Software Provides Powerful Negative Keyword Tools<br />Google AdWords allows you to set negative keywords (those keywords in a group that you don't want to bid on) through its search query report, but there are a lot of problems with this method of negative keyword discovery. <br />WordStream's negative keyword tool is a huge improvement over the search query report. First of all, rather than having to go through a long list of queries and delete each negative keyword one by one, the tool suggests negative terms and allows you to set "
rules for entire groups of keywords. For example, if you sell fish tanks, fish food and related supplies, you can set a rule to designate any keywords that contain the word "
as negative, even those that haven't entered your database yet. You don't have to wait until you pay for an irrelevant impression to banish "
best foods tuna fish salad recipe"
from your "
group. <br /> <br />Secondly, WordStream's negative keyword tool shows you all of the search queries that your text ads are matching on. AdWords shows you some, but rolls up a number of them into a group marked "
You can't see those queries or take any action on them, so you'll always be missing some negative keywords. <br />The negative keyword suggestion tool also gets smarter the more you use it. As WordStream learns what's important to you, it offers more intelligent suggestions for negative terms, making it even easier to keep your AdWords ad groups maximally relevant and your ad spend trim. <br />Use WordStream's AdWords software to manage your pay-per-click accounts and get a lot more value out of AdWords.<br />Try WordStream AdWords Software Free<br />Learn more about how managing AdWords with WordStream's keyword management solution can improve your search marketing processes and PPC performance.<br />Sign up for a free trial<br />Schedule a live demo<br />Get our free best practices e-book<br />