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Adwords accounts

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Google AdWords account management can be tricky business, but regularly monitoring and adjusting your AdWords account is necessary for optimal account performance.

The problem with AdWords management within Google AdWords or AdWords Editor is that these applications are disconnected from your keyword analytics dashboards. Using that information to inform your AdWords account management requires additional steps, reducing your productivity and decreasing the chances that valuable analytic insights will be applied to your pay-per-click campaigns. WordStream's software can help to increase your productivity. Learn more now!

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Adwords accounts

  1. 1. AdWords Accounts: A More OptimizedAccount through Keyword ManagementGoogle AdWords account management can be tricky business, but regularly monitoring andadjusting your AdWords account is necessary for optimal account performance.The problem with AdWords management within Google AdWords or AdWords Editor is thatthese applications are disconnected from your keyword analytics dashboards. Using thatinformation to inform your AdWords account management requires additional steps, reducingyour productivity and decreasing the chances that valuable analytic insights will be applied toyour pay-per-click campaigns.Managing your AdWords Account through the WordStream keyword management solution canoffer much better results, because your account is connected to your keyword analytics, enablingspeedier and more data-driven decision making.The Foundation of a Solid AdWords Account: A Well-Researched Keyword TaxonomyBefore you jump into creating an AdWords account and haphazardly throwing advertisingdollars at a scattered PPC campaign, take a moment to recognize the importance of properkeyword research to your AdWords marketing account. Your account will be primed for successif you start with a well-researched keyword taxonomy. This means performing keyword researchthat is: Private and personalized: WordStream leverages your private data (including Web analytics and Web server log files) to build a proprietary, relevant database of keywords your competitors wont have access to. Ongoing and up-to-date: WordStream continuously monitors and mines your traffic for new AdWords keywords, so your database grows over time and is always timely and accurate. Effectively grouped and organized: WordStreams keyword grouping tools make quick work of sorting thousands of keywords into a manageable hierarchy of small, tightly knit keyword groups. Grouping keywords by relevance forms the basis of the ad groups in your AdWords account.This last step is the most critical for optimal Google AdWords account performance. Its mucheasier to create relevant, compelling text ads and AdWords landing pages for close-knit, targetedgroups of keywords, so keyword grouping has several positive effects on your paid searchefforts: Increased click-through rate (CTR) Increased conversion rate
  2. 2. Lower cost per action (CPA) Increased Quality ScoreIn other words, a well-organized keyword taxonomy can lower your overall PPC costs whileimproving AdWords account KPIs.Using WordStream for keyword discovery and management ups the value of your keywordtaxonomy from the get-go, so you can be confident that your AdWords account will be high-performing and easier to manage.Connecting Analytics with Action for a More OptimizedAdWords AccountThe ad campaigns in your AdWords account stand to benefit greatly from the wealth ofinformation in your Web analytics application. But theres a problem with most analyticsdashboards: Theyre not actionable. A potential goldmine of data just sits there getting dustyunless you act on it, making well-informed decisions for quantifiable results in your AdWordsaccount.WordStreams solutions make acting on analytic data much more efficient, thanks to our GoogleAnalytics integration, and the fact that your dashboards are fully integrated with your GoogleAdWords account. Instead of toggling between various Web apps and spreadsheets beforemaking account changes, you can do everything in one unified, powerful platform. Getting toyour AdWords account to make ad group or ad campaign changes, adjust bids, create new textads and more is as easy as clicking a tab.Its also simple and straightforward to keep track of your workflow and tackle tasks as they arise.WordStreams workflow tab displays a list of high-priority actions, so youll know when youneed to segment a large group, convert a traffic-driving keyword group into an ad group,"cleanse" your groups by assigning negative keywords, associate groups with pages on yourwebsite and more. Even better, you can take those steps immediately—there are no processbottlenecks between analysis and action in your AdWords account.
  3. 3. Managing Multiple Google AdWords Accounts withWordStreamSome pay-per-click advertisers find it useful or necessary to operate multiple Google AdWordsaccounts—for example, if youre an SEM agency that manages a number of clients or if yourcompany sells different types of products. Can you manage more than one AdWords account inWordStreams AdWords software? Most definitely.Its incredibly easy to manage multiple AdWords accounts with WordStream. In the "Accounts"tab on the AdWords side in WordStream, click "Add New Account" to associate more than oneAdWords account with your WordStream account.Now you can manage multiple AdWords accounts with the same keywords, convert keywordgroups into ad groups for multiple accounts, delete accounts as necessary and so on. You canmanage, monitor and hone PPC at the account, campaign, ad group or keyword level, all withinone handy interface.Using WordStream to manage your Google AdWords accounts adds value and increasesrelevancy at every level of your PPC campaigns, boosting productivity as an added bonus.Try WordStream for AdWords Account Management andOptimizationGo beyond Google AdWords and AdWords Editor with full keyword and campaign managementand actionable analytics. Learn more about WordStreams suite of AdWords Tools for AdWordsaccount management capabilities: Sign up for a free trial Request a free demo Attend a free webinar Download our SEM best practices e-book

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