The 20-Min PPC Work Week [Webinar] - 6/11/13


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Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week – we’ll show you how!

In this free webinar, WordStream's Search Strategy Team Managers Chad Larson and Tim Warner will show you:

- 5 guidelines for achieving success in Google AdWords
- How the 20-Minute PPC Work Week™ can help you make an impact in less than half an hour per week!
- Some common problems we see in PPC accounts – you’ll be shocked!

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The 20-Min PPC Work Week [Webinar] - 6/11/13

  1. 1. CONFIDENTIAL – DO NOT DISTRIBUTE 1Webinar:The 20 Minute PPCWork WeekChad Larson and Tim WarnerJune 11th 2013
  2. 2. Today’s Agenda2• Some shocking yet common problems we see in PPC accounts• 5 guidelines for achieving success in Google AdWords• Introducing the 20-Minute PPC Work Week• How to make the most of WordStream’s PPC Advisor and the20-Minute PPC Work Week
  3. 3. Take Part in Live Blogging on Twitter / Google+• Include the hashtag #20minppc in your Google+ statusupdates,Twitter tweets,, etc.3
  4. 4. Speaker Introductions4• Chad Larson & Tim Warner– Search Strategy Team Managers– 10+ Years experience Helping SMB’snavigate the search marketing landscape– WordStream Certified– AdWords Certified– Boston Sports Fans– Proud Father (Tim)
  5. 5. Let’s learn a little about you….CONFIDENTIAL – DO NOT DISTRIBUTE 5
  6. 6. Poll Question 1: How much time do you spenddoing PPC work every week?6a) Im supposed to do work in my PPC account everyweek?b) < 1 hour / weekc) 1-10 hours / weekd) 10-39 hours / weeke) +40 Hours / week - its my full time job!
  7. 7. Poll Question 2: Whats your biggest Time Sink inPPC Management?7a) PPC Bid Managementb) Ad Text Authoringc) Keyword Research / Negative Keyword Researchd) Reporting and Analysis
  8. 8. PPC Trivia!5 Quick Questions about AdWords Accounts1. How often do small businesses (spendingunder $5k / month on AdWords) do work intheir AdWords account?CONFIDENTIAL – DO NOT DISTRIBUTE 8Answer:• 50% of them don’t even check once per month• 25% haven’t done anything in the last 90 days• Agencies & advertisers score the same
  9. 9. PPC Trivia! (Continued)2. What percentage of AdWordsaccounts have used at least 1negative keyword in the last 90 days?CONFIDENTIAL – DO NOT DISTRIBUTE 9Answer:• Less than 50%• And 20% of them have yet use a negativekeyword… ever…
  10. 10. • Baseline your performance• A free, instant PPC audit inunder a minute!• Grades your AdWordsaccount performance basedon the 8 PPC metrics thatreally matter• Compares how you’re doingagainst other accounts ofsimilar size (monthly spend)10Grade Yourself!
  11. 11. What will you learn? – DO NOT DISTRIBUTE
  12. 12. CONFIDENTIAL – DO NOT DISTRIBUTE 1250% of accts havenot been optimized in30 days and 25% inthe last 3 months!1 in 4 accounts havezero negative keywords.Low Quality Scoreswreak havoc oncampaign performance
  13. 13. CONFIDENTIAL – DO NOT DISTRIBUTE 13The Average AdWords Account forSmall & Medium Businesses.
  14. 14. 14At WordStream, we’ve … Analyzed thousands of accounts. Talked to thousands of different users Shared findings with our partners @ GoogleWe summarized the findings into just 5 thingsyou need to know!5 Things that we know to be trueabout achieving AdWords Success
  15. 15. 15But the right tools,techniques and education canmake it a LOT EASIER.1. PPC is Hard…
  16. 16. 16A little work every week on yourAdWords campaigns can deliverbig dividends.2. You get what you put in…
  17. 17. 17Pause, fix or kill irrelevant,underperforming keywords tomaximize ROI.3. Keep your PPC house clean
  18. 18. 18Knowing what you wantdefines and simplifies yourworkflow.4. You gotta have goals
  19. 19. How often do you set goals in your AdWordsaccount?• Daily• Weekly• Monthly• NeverCONFIDENTIAL – DO NOT DISTRIBUTE 19
  20. 20. 20Give the searcher a direct linkto what they are looking for5. Succeeding in PPC is all aboutrelevance
  21. 21. CONFIDENTIAL – DO NOT DISTRIBUTE 21Google Wants Advertisers to be RelevantRelevancy&QualityScoreHow does Google keep this eco-system working?CustomersAdvertisers
  22. 22. CONFIDENTIAL – DO NOT DISTRIBUTE 22How Quality Score is Calculated
  23. 23. Introducing the 20 Minute PPC Work Week!23
  24. 24. Path To Success – The 20 Minute PPC Work WeekCONFIDENTIAL – DO NOT DISTRIBUTE 24
  25. 25. Automated andActionable AlertsHours of Analysisdone for you20 minute workflow
  26. 26. Path To Success – The 20 Minute PPC Work WeekCONFIDENTIAL – DO NOT DISTRIBUTE 26
  28. 28. Will the 20-minute PPC work week really work for me?• Is 20 minutes / week enough time?• What if I have more than 20 minutes of issues in myaccount?• What if it takes me more than 20 minutes to thetask in the work week?28
  29. 29. Summary: How to Make the Most of PPC Advisor• Most Advertisers AdWords accounts are a disaster• Review the 5 Habits of Successful PPC Marketers• Importance of Quality Score• Think of PPC campaign work as a recurring weeklytask.• WordStream PPC Advisor enables the 20 minutePPC Work Week, an impactful PPC workflow formanaging AdWords accounts29
  30. 30. CONFIDENTIAL – DO NOT DISTRIBUTE 30Automated Actionable AlertsSimplified 20 minute workflowPowerful tools for more advancedusersPremier PPC ConsultingDedicated Google Certified RepExpert advice from a human whenyou need it!What makes WordStream different?
  31. 31. Your Questions32Thank you for attending WordStream’s webinar on: The 20 MinutePPC Work Week. #20minppcBenchmark your account today!’t forget to sign up for our Free Trial: contact us directly:Chad Larsonclarson@wordstream.com Warnertwarner@wordstream.com