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Building community

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Building community

  1. 1. BUILDINGBLOG COMMUNITY<br />WPMemphis Meetup<br />January 2011<br />
  2. 2. What is community?<br />“Community is like pornography. I don’t know how to define it, but I sure as hell know it when I see it.”<br />Attributed to a federal judge attending an FCC workshop on community<br />
  3. 3. What is community?<br />“It involves weaving together the passions, talents, insights, and experiences of a wide range of people who are committed to a common purpose.” <br />Building Community Within<br />by Steve Fortier, CommuniTeam Training and Consulting <br />
  4. 4. Community: How do I get one?<br />Define the purpose<br />Identify the audience<br />Know the desired type of interaction<br />Set guidelines/policy<br />
  5. 5. Community: How do I get one?<br />Write “great content”<br />Be authentic<br />Be transparent<br />Be consistent<br />Be patient<br />“1% of your population will create content, 9% will comment or engage with it, and 90% will just browse. Voyeurs rule the online world, so keep this in mind.”<br />Josh Bernoff and Charlene Li , authors, Groundswell <br />
  6. 6. Ideas for Building Community<br /><ul><li>Show your audience you’re paying attention
  7. 7. respond to blog comments
  8. 8. show your appreciation with an email</li></li></ul><li>Ideas for Building Community<br /><ul><li>Share the love
  9. 9. Link to other blogs or comments in your post or sidebar
  10. 10. Displycommenters’ latest post in their comments</li></li></ul><li>Ideas for Building Community<br /><ul><li>Step away from your blog or company website
  11. 11. leave on-topic comments on other blogs
  12. 12. visit niche-specific forums
  13. 13. join (or start!) carnivals, hops, and memes
  14. 14. socialize  (Twitter, Facebook, youtube, etc.) </li></li></ul><li>Ideas for Building Community<br /><ul><li>Keep the readers involved and busy
  15. 15. sk your readers/customers questions
  16. 16. dedicate a post to their answers
  17. 17. accept criticism
  18. 18. ask for guest posts
  19. 19. offer to guest post on other blogs
  20. 20. create a forum or user group
  21. 21. host a twitter chat
  22. 22. get interactive with polls, quizzes, and contests
  23. 23. host or sponsor giveaways (hello, FTC!)</li></li></ul><li>More ideas…<br />? ? ?<br />? ? ?<br />? ? ?<br />

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