What is your product?
Free eBook offered as an incentive for joining your email list
eBook sold for an $xx
Access to the videos of a recorder seminar
Set of training videos
Accesses to past interviews
How ? - Delivery Models
Expired links – A link to the purchased product is sent via
email and the purchaser can download the product using a
hyperlink is valid for a pre defined length of time and/or
umber of downloads
Protected Download Area - Members can login and
download content or files they paid for.
Publisher - Publish new content on a regular basis, much
like an online “magazine”.
Modular Course - A course with several modules.
Members move from one module to the next based on a set
schedule (ex. 1 module per week).
More about delivery models – Top Ten Membership Models
Planning: Email Marketing
What emails are sent as a result of a
Would you like to automatically subscribe
customers to a specific list based on what
Will you need to use auto responders in
conjunction with content delivery
Planning: Payment processing
Direct processing of credit cards - requires a merchant
account and a gateway.
What currency are you going to use?
Do you need to charge reoccurring fees?
Do you want to offer discounts? Coupons? Trials
What are your Options
There tens of tools and solutions
None WordPress solutions:
WordPress based Solutions
Easy digital downloads
Free , easy to use for eBooks
S2 Member –
FREE when using only PayPal
Support expiring links
WishList member –
Easy to use
Case Study - eBook
Used the free version of Easy digital downloads and
Define a product
Embed product shortcode
on sell page
Define paypal as you gateway
Case Study: Video training
Simple one time purchased give access to a set of 16
Using MailChimp to collect contact info
Videos are hosted in Vimeo using the pro
Case Study: Membership Site
WishList Insider - Publisher model and more
What is you case?
Top 21 Questions About Membership Sites
Easy Digital Downloads
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