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UX 101: Understanding the Fundamentals

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You may have heard terms such as usability, user experience or user centered designed, but don’t really know what they are or what they mean.

This talk is to introduce you to the wonderful world of UX. During this talk, we’ll review the five key disciplines of the user experience process. Yes, it is a process and not a methodology. We will also cover techniques and tools of each discipline.

So bring your questions and if there’s time maybe we’ll workshop a site.

The ultimate goal of UX is to ensure a great user experience. That’s why we apply these disciplines to our sites and apps.

Our Featured Speaker is Nichelle Jerido. In her own words, "I am a blend of the creative and the technical with a passion for research. I worked for 15 years in the financial services industry and recently transitioned to the beauty industry."

This was presented at WordPress St. Petersburg on October 16th, 2018. You can view the video here: https://youtu.be/hv8pxGRh1S8

Published in: Technology
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UX 101: Understanding the Fundamentals

  1. 1. UX 101 Understanding the Fundamentals Nichelle Jerido October 16, 2018
  2. 2. Framework • Background • What is UX? • 5 Pillars of UX • What is ____? • Methods / Policies / Laws • Examples • Workshop Site(s)
  3. 3. “I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person's experience with the system including industrial design graphics, the interface, the physical interaction and the manual.” Donald Norman Former UX Architect, Apple 1993 - 1997 User eXperience
  4. 4. What is UX? • Broad and Holistic process • Addressing both the visual and functional perspective • 4 Key Questions • Does a site provide value to users? • Will people start using the site? • Is the experience fun and engaging? • Is it easy to complete task?
  5. 5. UX Thinking • Empathize – Learn about your audience • Define – Construct points of view based on user needs • Ideate – Brainstorm and come up with creative solutions • Prototype – Build representation of your ideas • Test – Test your ideas
  6. 6. 5 Pillars of UX Development Design Accessibility Strategy Research
  7. 7. RESEARCH informs our work, improves our understanding, & validates leads our decisions… ~ UX Booth Editorial Team
  8. 8. What is UX Research? • Systematic investigation of users and their requirements • Gathering data by a variety of qualitative and quantitative methods • Analyzing real-life in order to furnish detailed facts
  9. 9. Methods • Personas • Use Cases • Diary Studies • Interviews • Surveys
  10. 10. STRATEGY Crossroads of UX design and business strategy ~ Neil O'Donoghue
  11. 11. What is UX Strategy? • Drives decisions focusing on • Goals over action • Ideas over to-do list • 4 Tenets (Levy, 2015) • Business Strategy • Value Innovation • Validation of User Research • Killer UX
  12. 12. Areas of Focus
  13. 13. ACCESSIBILITY Usable by everyone regardless…
  14. 14. What is Accessibility? • Ease of Use • 4 Key Principles • Perceivable: Can I consume content on my site in different ways? • Operable: Can the site function without confusion and without the use of a mouse or complex interactions? • Understandable: Can a user understand how the site functions and the information on the site? • Robust: Can different assistive devices understand the website?
  15. 15. Policies & Laws The UN Convention on the Rights of Persons with Disabilities Web Content Accessibility Guidelines (WCAG) 2.0 Americans with Disabilities Act (ADA) Standards for Accessible Design
  16. 16. DESIGN Is not about making things pretty just for the sake of it ~ Strate, School of Design
  17. 17. What is UX Design? • Anticipating user behaviors by creating engaging, aesthetically pleasing interactive digital products that are easy to access, understand and use. ~ Nichelle Jerido • Addresses the… • Why = Motivation, Values & Views • What = Functionality, Features • How = Accessibility, Aesthetics
  18. 18. Methods
  19. 19. DEVELOPMENT Bridging the gap between design and technology… ~ Tim R. Todish
  20. 20. What is UX Development? • Hybrid of the technical and creative • Focuses on building and structuring all components and elements appropriately to create the user flow • Questions to Ask • Does it flow correctly? • Is it scalable? • What are the technical limitations?
  21. 21. Methods
  22. 22. Resources • Nielsen Norman Group • Forrester • Usability.gov • UX Matters • UX Booth • UX Planet • Book – UX Strategy, Levy • W3C • ADA.gov • InteractionDesign.org • InVision • UCF UX Lab Tools • Google Analytics • LexisNexis • JAWS • ZoomText • AXE Chrome Extension • Adobe Creative Suite • SnagIt • InVision • Lucid Chart • Canvas Designs • HTML/CSS/Languages
  23. 23. Thursday, November 8, 2018 6:30 – 8:30 pm Hosted by Tampa Bay UX https://www.meetup.com/Tampabay-UX-Group/events/252635971/ https://worldusabilityday.org/
  24. 24. Sources • https://youtu.be/9BdtGjoIN4E • https://www.uxmatters.com/ • https://www.nngroup.com/ • https://hackernoon.com/the-ultimate-guide-difference-between-usability-and-user-experience-e926c11eac7a • https://www.interaction-design.org/literature/topics/ux-research • https://www.amazon.com/UX-Strategy-Innovative-Digital-Products/dp/1449372864 • https://medium.com/@Neilod86/the-importance-of-ux-strategy-3fa0dee4b2e2 • https://inkoniq.com/blog/planyouruxstrategy-hitchhikers-guide-for-your-ux-strategy/ • https://experiencinginformation.com/2014/08/12/ux-strategy-blueprint/ • https://signalinc.com/website-accessibility-101/ • https://uxplanet.org/a-primer-to-web-accessibility-for-designers-2c548448c612 • https://uxdesign.cc/designing-for-accessibility-is-not-that-hard-c04cc4779d94 • https://uxmag.com/articles/hi-im-a-ux-developer-youre-a-what • https://www.interaction-design.org/literature/topics/ux-design • https://www.usertesting.com/blog/what-is-ux-design-15-user-experience-experts-weigh-in/
  25. 25. WordPress St. Petersburg Downtown St. Pete, 1st & 3rd TUESDAYS / Monthly Suncoast Developers Guild
 2220 Central Avenue, St. Pete, FL 33712 Meetup: https://meetup.com/WordPress-St-Petersburg
 Web: https://tampabaywp.org
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