SWOT Analysis and activities

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Using the SWOT Analysis format, plus turning a nice chart into an active SWOT so you can create a list of actions from it.

Don't just SWOT, do something!

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SWOT Analysis and activities

  1. 1. SWOT Analysis Company Name Here
  2. 2. What makes up SWOT? <ul><li>Strengths </li></ul><ul><li>Positive tangible and intangible attributes, internal to an organization. </li></ul><ul><li>They are within the organization’s control. </li></ul><ul><li>Weakness </li></ul><ul><li>Factors that are within an organization’s control that detract from its ability to attain the desired goal. </li></ul><ul><li>Which areas might the organization improve? </li></ul><ul><li>Opportunities </li></ul><ul><li>External attractive factors that represent the reason for an organization to exist and develop. </li></ul><ul><li>What opportunities exist in the environment, which will propel the organization? Identify them by their “time frames” </li></ul><ul><li>Threats </li></ul><ul><li>External factors, beyond an organization’s control, which could place the organization mission or operation at risk. </li></ul><ul><li>The organization may benefit by having contingency plans to address them if they should occur. </li></ul><ul><li>Classify them by their “seriousness” and “probability of occurrence”. </li></ul>
  3. 3. Internal strengths
  4. 4. Internal Weaknesses
  5. 5. Market Opportunities
  6. 6. Market Threats
  7. 7. SWOT Analysis <ul><li>People… </li></ul><ul><li>Resources… </li></ul><ul><li>Ideas… </li></ul><ul><li>Marketing… </li></ul><ul><li>Operations… </li></ul><ul><li>Finance… </li></ul>Internal External Negative Positive <ul><li>People… </li></ul><ul><li>Resources… </li></ul><ul><li>Ideas… </li></ul><ul><li>Marketing… </li></ul><ul><li>Operations… </li></ul><ul><li>Finance… </li></ul><ul><li>Marketplaces </li></ul><ul><li>Segments </li></ul><ul><li>Partnerships </li></ul><ul><li>New markets </li></ul><ul><li>Reputation building </li></ul><ul><li>Alliances </li></ul><ul><li>Competitors </li></ul><ul><li>Less demand </li></ul><ul><li>New entrants </li></ul><ul><li>New barriers </li></ul><ul><li>Legislation </li></ul><ul><li>Change </li></ul>STRENGTHS OPPORTUNITIES WEAKNESSES THREATS
  8. 8. Active SWOT Actions <ul><li>Weaknesss/Threat: Just Survive, Monitor or invest to build new strength to handle the problem </li></ul><ul><li>Maximise Strengths and Opportunites to create offensive tactics </li></ul><ul><li>Use a Strength to negate threat and limit damage or turn into opportunity </li></ul>STRENGTHS OPPORTUNITIES WEAKNESSES THREATS

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