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WonkComms in the North
JRF, Mon 14 Oct 2013
Richard Darlington,
IPPR Head of News
@RDarlo #WonkComms
The pyramid of engagement
RT
Tweet

News coverage
Blog / op-ed
Exec summary

Full report
Launch event / roundtable seminar...
What’s wrong with my
pyramid of engagement?
RT
Tweet
News coverage
Blog / op-ed
THE BIG GAP IS RIGHT HERE
Exec summary
Ful...
The [other] pyramid of engagement
RT
Tweet
Social media graphic
News coverage
Blog / op-ed
Video / animation / podcast
Sli...
Last week

@RDarlo #WonkComms
Digital isn’t really new

@RDarlo #WonkComms
But…

@RDarlo #WonkComms
I don’t sell advertising, I sell products

I don’t write press releases, I write stories
I don’t publish reports, I change...
DataViz is about what you take away

4mins
http://www.policyexchange.org.uk/publications/category/item/privati
@RDarlo #Wo...
Design for both
Bart & Lisa Simpson

@RDarlo #WonkComms
storytelling vs interactivity
narrative vs exploration

@RDarlo #WonkComms
For your eyes only?
4G vs MIXIT

@RDarlo #WonkComms
I know nothing about baseball
2 mins 40 secs
http://www.nytimes.com/2010/07/04/magazine/04Rivera-t.html?_r=1&

@RDarlo #Wo...
What has this got to do with me?

@RDarlo #WonkComms
Idea to change
Benefits to bricks

45 secs
http://www.youtube.com/watch?v=gCiGUJ8vxc&list=FLK8bnqASv4NQTSjGJh6awZw&i
ndex=...
Congratulations, you’re now
Head of the Television Department

@RDarlo #WonkComms

http://www.youtube.com/watch?v=5dmnkS0e...
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WonkComms in the North

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Richard Darlington, Head of News at IPPR at 'WonkComms in the North: what’s the future of think tank communications?'

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WonkComms in the North

  1. 1. WonkComms in the North JRF, Mon 14 Oct 2013 Richard Darlington, IPPR Head of News @RDarlo #WonkComms
  2. 2. The pyramid of engagement RT Tweet News coverage Blog / op-ed Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms
  3. 3. What’s wrong with my pyramid of engagement? RT Tweet News coverage Blog / op-ed THE BIG GAP IS RIGHT HERE Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms
  4. 4. The [other] pyramid of engagement RT Tweet Social media graphic News coverage Blog / op-ed Video / animation / podcast Slideshare / Prezi Exec summary Infographic Interactive web app Full report Launch event / round table seminar All day / weekend festival @RDarlo #WonkComms
  5. 5. Last week @RDarlo #WonkComms
  6. 6. Digital isn’t really new @RDarlo #WonkComms
  7. 7. But… @RDarlo #WonkComms
  8. 8. I don’t sell advertising, I sell products I don’t write press releases, I write stories I don’t publish reports, I change minds @RDarlo #WonkComms
  9. 9. DataViz is about what you take away 4mins http://www.policyexchange.org.uk/publications/category/item/privati @RDarlo #WonkComms sing-the-banks-creating-a-new-generation-of-shareholders http://www.youtube.com/watch?v=H19WX9oP95Q 4mins 30 secs
  10. 10. Design for both Bart & Lisa Simpson @RDarlo #WonkComms
  11. 11. storytelling vs interactivity narrative vs exploration @RDarlo #WonkComms
  12. 12. For your eyes only? 4G vs MIXIT @RDarlo #WonkComms
  13. 13. I know nothing about baseball 2 mins 40 secs http://www.nytimes.com/2010/07/04/magazine/04Rivera-t.html?_r=1& @RDarlo #WonkComms
  14. 14. What has this got to do with me? @RDarlo #WonkComms
  15. 15. Idea to change Benefits to bricks 45 secs http://www.youtube.com/watch?v=gCiGUJ8vxc&list=FLK8bnqASv4NQTSjGJh6awZw&i ndex=8 @RDarlo #WonkComms
  16. 16. Congratulations, you’re now Head of the Television Department @RDarlo #WonkComms http://www.youtube.com/watch?v=5dmnkS0e7uo 2mims

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