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Influencing from the (desolate) North
A barren landscape…
• Government office
• Regional Development Agency
• Strategic Health Authority
• Regional Assembly
The rise of Localism
• Did anyone tell Eric?
• Did anyone tell the NHS?
‘Until the Government introduced Localism, I
never...
Re-thinking our role
• Who are the key players
– Beware of red herrings (Office for Civil Society)

• Navigating the chaos...
It started with a BLOG…
• An accidental techie..
• Starting the message: owning the debate

• Leading the debate
• Appeara...
What next?
• Building a shared vision with partners
• Identifying where it is ‘worth’ having influence
• Tracking our cont...
Influencing from the (desolate) North
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Influencing from the (desolate) North

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Richard Caulfield, Chief Executive at Voluntary Sector North West at 'WonkComms in the North: what’s the future of think tank communications?'

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Influencing from the (desolate) North

  1. 1. Influencing from the (desolate) North
  2. 2. A barren landscape… • Government office • Regional Development Agency • Strategic Health Authority • Regional Assembly
  3. 3. The rise of Localism • Did anyone tell Eric? • Did anyone tell the NHS? ‘Until the Government introduced Localism, I never needed an Oyster card’ John Hacking – NW Based, Network for Europe
  4. 4. Re-thinking our role • Who are the key players – Beware of red herrings (Office for Civil Society) • Navigating the chaos! • Making allies • Supporting others to have voice – Westminster events – NWVCS Leaders Blogs • The rise and rise of social media
  5. 5. It started with a BLOG… • An accidental techie.. • Starting the message: owning the debate • Leading the debate • Appearances can be deceptive
  6. 6. What next? • Building a shared vision with partners • Identifying where it is ‘worth’ having influence • Tracking our contacts • Willing to get on the train! • Utilising Social Media

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