Alibaba Group
An Unlikely Story

Tea House
Hangzhou, China
The Alibaba Story
The beginning was just a dream. . . . .
•  Established in 1999
•  18 founders
•  A “Band of brothers (an...
Alibaba Group: A Time-tested Team

. . . And a decade later, Alibaba Group has become the largest e-commerce
company in Ch...
An E-commerce Ecosystem

Alibaba.com Limited
(HK stock code: 1688)

Taobao
One-stop platform for shopping, socializing
and...
Alibaba.com
What Is Alibaba.com?
Alibaba.com is a global leader in business-to-business e-commerce
Suppliers

Buyers
International Mar...
Alibaba.com Mission and Vision
Mission
To make it easy to do business anywhere
(让天下没有难做的生意)
Vision
To solve the challenges...
SMEs: Engine of Growth of Any Economy
  Big SME market:
~42 million SMEs in China
~22 million SMEs in the U.S.
~13 millio...
Key Operating Data
Total registered users
No. of registered users (million)

53.44

Total storefronts
No. of storefronts (...
A Truly Global Marketplace
Alibaba.com’s 14.9 million international registered users come from
more than 240 different cou...
Business Model

Our Business Model =
Membership Subscription
+
VAS
Global Expansion Strategy
Build

Partner

Build – Invest in building our team globally

•  China – Hong Kong
•  Santa Clar...
Global Expansion Strategy
Build

Partner

Buy

Partner – Associated company and resellers

•  Alibaba Japan (Associated co...
Global Expansion Strategy
Build

Partner

Buy

Partner – Government collaboration

•  Korea: KOTRA and SMBA
•  Turkey: IGE...
Global Expansion Strategy
Build

Partner

Buy

Buy – Strategic acquisitions to accelerate growth

• 

• 
A Value-based Company

Customer First

Teamwork

Embrace Change

Integrity
Passion

Commitment
Alibaba Vision and Mission - Jack Ma: The Entrepreneur of 21st Century
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Alibaba Vision and Mission - Jack Ma: The Entrepreneur of 21st Century

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Jack Ma: The Entrepreneur of 21st Century has built an online empire that ranks top 5 in the world after Google.

Having raised in China, he understands the fundamentals of business: human relationships. Alibaba.com harnesses technology to connect people around the world, allowing business transactions to be done easily, providing great platform for small businesses to ride on the hike of internet marketing.

His company values and missions is a case study worth ready.

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Alibaba Vision and Mission - Jack Ma: The Entrepreneur of 21st Century

  1. 1. Alibaba Group
  2. 2. An Unlikely Story Tea House Hangzhou, China
  3. 3. The Alibaba Story The beginning was just a dream. . . . . •  Established in 1999 •  18 founders •  A “Band of brothers (and sisters)” •  Big hopes, big dreams •  Charismatic leader
  4. 4. Alibaba Group: A Time-tested Team . . . And a decade later, Alibaba Group has become the largest e-commerce company in China and a family of Internet-based businesses 1999 2011 Employees: 18 Office: Jack Ma’s Hangzhou apartment Employees: About 22,000 Offices: Corporate campus in Hangzhou plus more than 60 offices in mainland China, Hong Kong, Taiwan, Korea, India, Silicon Valley and London
  5. 5. An E-commerce Ecosystem Alibaba.com Limited (HK stock code: 1688) Taobao One-stop platform for shopping, socializing and information sharing Alipay Third-party online payment platform Alibaba Cloud Computing Data-centric cloud computing services B2B marketplaces China Yahoo! Chinese Internet portal
  6. 6. Alibaba.com
  7. 7. What Is Alibaba.com? Alibaba.com is a global leader in business-to-business e-commerce Suppliers Buyers International Marketplace 14.9 million members* •  •  •  Typically small businesses Ten to a few thousand employees 10,500+ product categories in 40+ industries Mission * Company data as of September 30, 2010 •  •  China Marketplace 41.8 million members* •  Companies of all sizes Entrepreneurs, e-retailers, buying agents, MNCs, etc. Diverse end markets Japan Marketplace To make it easy for small companies to do business anywhere
  8. 8. Alibaba.com Mission and Vision Mission To make it easy to do business anywhere (让天下没有难做的生意) Vision To solve the challenges of small businesses in procurement, sales and marketing, management and financing through information technology.
  9. 9. SMEs: Engine of Growth of Any Economy   Big SME market: ~42 million SMEs in China ~22 million SMEs in the U.S. ~13 million SMEs in India ~4 million in Japan   Critical to global economy and trade China U.S. Japan India ~ 60% of GDP ~ 50% of GDP ~ 55% of industrial production ~ 17% of GDP ~ 70% of Import/Export Volume ~ 70% of Export Volume ~25% of Export volume ~ 40% of manufacturing output ~ 80% of employment ~ 70% of employment ~70% of employment ~50% of employment
  10. 10. Key Operating Data Total registered users No. of registered users (million) 53.44 Total storefronts No. of storefronts (million) 7.81 8.20 Q3'10 Q3'09 712,867 750,937 Q2'10 Q3'10 578,901 6.07 Q2'10 No. of paying members 56.72 45.28 Q3'09 Total paying members Q2'10 Q3'10 Q3'09
  11. 11. A Truly Global Marketplace Alibaba.com’s 14.9 million international registered users come from more than 240 different countries and regions * Company data as of September 30, 2010
  12. 12. Business Model Our Business Model = Membership Subscription + VAS
  13. 13. Global Expansion Strategy Build Partner Build – Invest in building our team globally •  China – Hong Kong •  Santa Clara, California – U.S. •  U.K. – London •  India – Mumbai, Delhi, Chennai, Amenabad Buy
  14. 14. Global Expansion Strategy Build Partner Buy Partner – Associated company and resellers •  Alibaba Japan (Associated company formed in collaboration with Softbank) •  •  •  •  •  Korea: eSang Turkey: The LOGO Group Vietnam: OSB Malaysia: Infodata Group Brazil: Ludatrade
  15. 15. Global Expansion Strategy Build Partner Buy Partner – Government collaboration •  Korea: KOTRA and SMBA •  Turkey: IGEME •  Vietnam: VITIC •  Taiwan: TAITRA Export promotion leads to job creation!!
  16. 16. Global Expansion Strategy Build Partner Buy Buy – Strategic acquisitions to accelerate growth •  • 
  17. 17. A Value-based Company Customer First Teamwork Embrace Change Integrity Passion Commitment

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