2. What Is It?
•Prefer experimentation than finished
planning
•Suggestions from customers are priority
•Repetitive designs over traditional
3.
4. Benefits
• A faster pace leads to faster results (if the startup is
successful)
• Observe and measure real customer behaviors
• Beginning experiments will cost lower than the
traditional startup
5. Criticism
• More experiments will cost lots of sources and
funding
• Time wasting if the experiments are dissatisfied
• It’s riskier than the traditional one because lack of
planning
6. Conclusion
•Good for beginner entrepreneurs with low
budget but have many ideas
•But for experienced entrepreneurs, lean
startup will cost higher because of design and
products complexity
