2014 is slowly but surely working its way to a close. In recognition of the advancements which the marketing industry has undergone these past 12 months, here’s a quick snapshot of what we learned and what interested us most this past year.

1. The Year in Review
2014 Online Marketing Statistics
Wishpond Technologies

2. “What’s Past is Prologue” - Shakespeare
We’ve almost wrapped up 2014, and, in recognition
of the advancements which the marketing
industry has undergone these past 12
months, here’s a quick snapshot of
what we learned and what
interested us most this
past year.

3. TV Viewing Trends
Overall time spent watching TV in US households was
141 hours and 19 minutes per month in Q3 of
2014, down about 6 hours per month from
the same period in 2013.
Source: http://www.marketingcharts.com

4. TV Viewing Trends (18-24 Demographic)
Weekly time spent in hours: minutes - based on USA Q1 2012 to Q3 2014
24:44
23:24
21:49 22:32 21:32
19:01
21:59 21:45
17:34
23:14 22:27
Q1 Q2 Q3 Q4
2012 2013 2014
Americans aged
18-24 watched
about 17.5 hours
of TV per week in
Q3 of 2014.
That represents
a decline of
almost 4 hours
per week since
2012.
Source: http://www.marketingcharts.com

5. Most Effective Social Media Post Types
Percent of Global B2B Marketers
Videos Images Comments Written
Copy
Questions Invites Headlines
8%
37%
53%
11%
42%
47%
12%
48%
40%
9%
57%
34%
19%
52%
29%
21%
57%
22%
12%
67%
21%
Not very
effective
Somewhat
effective
Very
effective
Source: http://www.comscore.com/

6. Wait… Radio?
Radio’s audience is growing, according to a
September 2014 study which found
that radio reaches 242.2 million
listeners aged 12 and older
per week, an increase of
more than half-a-million
listeners from
last year.
Source: http://www.marketingcharts.com

7. Mobile Usage
Mobile App Hours Per User Per Month (Age 18+)
People between the
ages of 25-34 spend
more time on mobile
apps than any other age
segment examined
(though only slightly
beating out the 18-24
age-group).
73.8
74.6
63.5
49.9
Age 18-24 Age 25-34 Age 35-54 Age 55+
With almost 75 hours of mobile app usage per month, the 25-34 year-old age
group beat out the 55+ demographic by an impressive 25 hours/month.
Source: http://www.comscore.com/

8. Facebook Usage
Use of Facebook by college students
has decreased by 59.1%, while
use by alumni has increased
by 64.6%
Source: http://istrategylabs.com
Use of Facebook by people aged
55+ has increased 80.4% while use
among people 13-17 it’s decreased 25.3%

9. Digital Advertising Revenues
US Market 2013-18 (in billions)
$57.0
Mobile Ad Revenue
$52.5
$47.6
$42.8
$65.9
$61.5
2013 2014 2015 2016 2017 2018
By 2018 mobile should
account for 29.2% of
online ad revenues.
That translates to a
projected spending of
$19.2 billion on mobile
advertising in 2018,
compared to $7.1
billion last year.
$7.1 $9.8 $12.6 $15.0 $17.1 $19.2
Source: http://www.marketingcharts.com

10. Facebook Ad Growth
Facebook Advertising Aggregate CPM (Cost Per 1000 Impressions) and ROI
2.0
1.5
1.0
0.5
0.0
Normalized CPM Normalized ROI
8
7
6
5
4
3
2
1
0
November
2013
November
2014
Normalized ROI
Normalized CPM
The increase in ad
demand platform led
to dramatic increases
in ad CPMs in 2014.
Advertisers also saw
ROI jump significantly
in this time period.
Source: http://marketingland.com

11. Change in Measured Ad Spending
Media Sector Jan - Jun 2014
Cable TV +7.8%
Network TV +4.1%
B2B Magazines -1.2%
B2C Magazines -3.8%
Local Newspapers -7.7%
National Newspapers -8.4%
Display Ads +9.7%
National Radio -0.6%
Between January and June, online display ad
spending grew 9.7% YoY, compared to the
overall market which had growth of 3.1%
Note that the source does not show
mobile or video ad spend
(which have both grown
substantially
this year)
Source: http://marketingland.com

12. B2B Content Marketing Usage (by Tactic)
Social Media - Other than Blogs (87%)
Articles on your Website (83%)
eNewsletters (78%)
Blogs (77%)
Case Studies (71%)
Videos (70%)
White Papers (61%)
Webinars (59%)
Research Reports (44%)
Infographics (38%)
Ebooks (32%)
Podcasts (27%)
Infographics have seen the largest YoY increase in
usage. Last year, 38% of B2B marketers were
using infographics, compared with 51% this year.
Source: http://www.iab.net/

13. Change in Amount of B2B Content Creation
Between June 2013 and June 2014
2% Unsure
5% Less
3232
32% Significantly
More
41% More
20% Same
Amount
41% of B2B marketers
are creating more
content. Even cooler
(though not shown) is
the fact that 78% of the
most effective
marketers are creating
more content.
Source: http://www.iab.net/

14. B2B Content Marketing
(Miscellaneous, but Interesting, Statistics)
Source: http://www.icontact.com/
B2B marketers believe
Google+ is the least effective
social media network for content promotion.
B2B marketers believe LinkedIn is the
most effective social media
network for content
promotion.
49% of small businesses
believe Slideshare is highly
effective for content promotion.

15. B2B Content Marketing
(Miscellaneous, but Interesting, Statistics)
Source: http://www.icontact.com/
The most
effective B2B
marketers spend
39% of their marketing
budgets on content creation.
Customers who receive email
newsletters spend 82%
more when they
buy from the
company.

16. Thank you for viewing!
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