The 7 Steps of Online
Marketing Success
w
Through
Analytics
Identify the Problem
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This can be any underperforming area - poor
client retention, high bounce rates, trouble
with socia...
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Generate a set of questions that help
you determine wha...
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Utilize case studies, A/B test results...
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Based on data, what your
competitors are doing, case
studies done in the past as
well as strategies that have
worked for...
w
Implement your hypothesis, comparing it
to your previous results or a “control”.
Continue to test for a set period of
ti...
w
Compare the results of
your hypothesis to your
control, or previous
results. Remember to
measure the relevant
ROI with t...
w
Even after implementation, you still
need to keep an eye on your results.
A/B test results can be
skewed by aberrations
...
w
Lather
Rinse
Repeat
Never be satisfied. Online
marketing is a constant push
for better engagement and
better optimizatio...
Wishpond
One Easy Tool for All of Your Online Marketing
create online ads, contests, landing pages & email automation
camp...
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The 7 Steps of Online Marketing Success Through Analytics

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Determining how to optimize your business’ online marketing sales funnel can be a tricky thing. Perhaps you know something is wrong, but you’re not sure where exactly you’re struggling. Perhaps you know where you’re struggling but aren’t exactly sure how to improve.

I feel your pain.

This presentation will give you 7 simple steps you can take in order to achieve measurable success in whatever part of your sales funnel you need it.

Let’s get started.

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The 7 Steps of Online Marketing Success Through Analytics

  1. The 7 Steps of Online Marketing Success w Through Analytics
  2. Identify the Problem w This can be any underperforming area - poor client retention, high bounce rates, trouble with social monetization, low conversions or an inaccurate sales funnel. It’s essential that you be as specific as possible when determining the issue.
  3. w ? ? ? ? ? ? ? ? ? ? ?? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?? ?? ? ? ? Generate a set of questions that help you determine what you need to know in order to fix your marketing issue. This may mean you need to examine new analytics. ? ? ? ?? ? ? ? ? ? ? ?? ? Ask the Questions
  4. w 0 1 0 1 0 1 0 1 0 1 0 1 0 10 1 0 1 0 1 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 10 1 0 1 0 Utilize case studies, A/B test results, analytics and best practices to get a solid base of data from which you can draw concrete, real-world expectations 0 1 0 1 1 0 1 1 0 1 0 1 0 0 1 0 1 1 0 1 1 0 1 0 1 0 0 1 0 1 1 0 1 1 01 0 1 0 1 1 0 1 0 1 0 1 0 1 0 Amass Data
  5. w Based on data, what your competitors are doing, case studies done in the past as well as strategies that have worked for you, make a testable hypothesis. Come up with a Hypothesis
  6. w Implement your hypothesis, comparing it to your previous results or a “control”. Continue to test for a set period of time or until statistically significant data is gathered (when your result is 95% likely of beating the hypothesis or control). Test your Hypothesis
  7. w Compare the results of your hypothesis to your control, or previous results. Remember to measure the relevant ROI with the formula: (Revenue - Investment) Investment Analyze your Results
  8. w Even after implementation, you still need to keep an eye on your results. A/B test results can be skewed by aberrations caused by people familiar with your site appreciating change more than actual optimization. Implement the Solution
  9. w Lather Rinse Repeat Never be satisfied. Online marketing is a constant push for better engagement and better optimization. Every landing page can be optimized better. Every social campaign more effective. Every email marketing strategy more efficient. Rinse and Repeat
  10. Wishpond One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns Did you like this presentation? Check out blog.wishpond.com for more! w Thank you for Viewing!

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