The experts have weighed in. We’ve got 21 predictions related to social media, content marketing, online marketing and SEO from some of the biggest (or most insightful) names in the business.
2. What’s to come in 2015?
The experts have weighed in. We’ve got 21 predictions
related to social media, content marketing, online marketing
and SEO from some of the biggest (or most insightful) names
in the business.
4. “Businesses will find ways to
bring their brand’s social
experience to all employees
and better engage them as
ambassadors. Beyond
marketing teams with daily
responsibilities, we will start to
see activation efforts for
smarter, stronger and more
organized social engagement
at the individual employee
level.”
Andrew Caravella
- VP Marketing, Sprout Social
5. Jay Baer
- President, Convince & Convert
“It’s already happening, but
2015 will be the year of paid
amplification. With content
marketing reaching near-
ubiquity, the success pendulum
will swing toward boosting
consumption of content. That
will put a new focus on math,
testing and optimization as
content production and
content distribution become
equally important.”
6. Lauren Riley
- Social Media Manager, Bubble Jobs
“After Pinterest released its
revamped analytics dashboard
and Twitter announced that
they’re experimenting with
inbuilt analytics, [...] it’s clear
that social media platforms are
keen to share their data with
their customers, and this will
have a knock-on effect on
businesses who will use this
information for more
intelligent social media
marketing.”
7. Eli Singer
- CMO, Engagement Labs
“Marketers will begin leveraging
YouTube as a key medium within
their mix. It’s predominantly
been a place to play TV
commercials, and has been
ignored by most marketers. But
the opportunity for long-form
content and performance
targeting, in addition to
YouTube’s ability to develop
custom features, makes a unique
and exciting video experience for
consumers.”
8. Michael Stelzner
- Founder and CEO, SME
“Those that pitch are becoming
ignored. A little bit of selling
here and there is great, but
those marketers who do
nothing but sell, sell, sell, are
gonna get ignored, dismissed
and overlooked by consumers
and prospects. Get cracking
folks, it’s time to actually care.
That means dedicating more
resources to things that are
harder to track, like answering
customer questions and
providing more value online.“
10. Shafqat Islam
- Co-Founder and CEO, NewsCred “As content marketing continues
to become further aligned with
business goals, market
integrations will become
invaluable. Brands will demand
seamless solutions that make it
frictionless to connect their
content marketing efforts with
their CRMs and ESPs.
Technology providers will grow
their partner ecosystem with
exclusive contracts and look for
new integration opportunities
that will benefit clients.”
11. Jayson DeMers
- Founder and CEO, AudienceBloom
“Just as with product
placement in movies,
advertisers will embrace
advertisements placed
strategically within great
content rather than being
blatant with their advertising.
Publishers and advertisers will
work together to ensure paid
content actually brings value
to the user experience, and
that it works seamlessly (and
transparently) with existing
content.”
12. Guillaume Decugis
- Co-Founder and CEO, Scoop.it
“I believe 2015 will be the year
where SMBs embrace content
marketing massively. This will
be made possible by ROI
becoming much clearer and
more direct (maybe we’ll start
to measure CCPL - i.e., content
cost per lead?)”
13. Jesse Noyes
- Senior Director of Content, Kapost
“‘Fat’ content will become the
focus of marketers everywhere.
This includes content types like
white papers, videos, eBooks,
infographics… content that can
be broken up and used as the
fuel for multi-channel
campaigns.”
14. Michael Brenner
- Head of Strategy, Newscred
“2015 is the year content will
get personal! [...] We'll move
beyond quantity+quality to
creating the right content for
the right person in the right
place and time. Content will
get personal as people-centric
marketing takes over.”
15. Jenna Hangington
- Marketing Content Specialist, Pardot
"In 2015 expect to see more
marketers experimenting with
podcasts to convey their
thought leadership and
marketing messages. Podcasts
are less resource-intensive
than video, and are a great way
for marketers to break into the
content scene without a huge
monetary investment. And just
like video, audio content is
easier to digest than more
generic content like blog posts,
infographics, and ebooks."
17. Michael Della Penna
- Former CMO, Epsilon
“Mobile-commerce is expected
to grow from $133 billion in
2013 to more than $516 billion
by 2017. Most experts predict
Apple Pay will continue to be the
leader in mobile wallets in 2015
as Google Wallet continues its
growth through Google Play, but
rises more slowly as a payment
system at point of sale.”
18. Russell Glass
- Head of B2B Products, LinkedIn
“I predict that B2B marketers
will see their audiences cross
over to “mobile first” for the
first time in 2015 where
greater than 50% of their
marketing content will be
consumed on mobile or tablet
device.”
19. Christophe Primault
- CEO, GetApp
“2015 will be the year when
B2B marketers will wake up to
hyper-targeting. Only 10% of
online visitors find what they
are looking for when
interacting with online content.
Savvy digital marketers will be
able to match traffic with
business attributes, identify
segments they want to grow
and serve them with a very
targeted message.”
20. Russ Fradin
- Co-Founder & CEO, Dynamic Signal
“As brands adjust to meet the
expansive demands of the
ever-diverse Generation Y,
they will lean toward
individualized marketing. [...]
Advertising will become more
personal, regionalized,
localized. It's not a coincidence
that Honda's new ad campaign
revolves around the Bay Bridge
and you happen to live in
Oakland.”
21. Chloe Mason Gray
- Marketing Contributor, Kissmetrics
“Marketers Will Begin to
Experiment With Wearable
Technology as a Marketing
Channel. Google Glass could
offer advertisers the chance to
display their ads to users with
a “pay-per-gaze” advertising
model, and it could even help
bridge the gap between on-
and offline advertising.”
23. Jayson DeMers
- Founder & CEO, AudienceBloom “The Apple Watch will mark
the beginning of a new series of
[SEO] trends. Business owners
and marketers will have to
spend more time optimizing for
Bing and Apple Maps
specifically, and will have to be
prepared for the onset of
super-specific local searches.”
24. Dan Petrovic
- Director, DejanSEO
“Further fall of information
websites as Google gives more
answers. If you’re in the business
of providing answers to your
audience you’re about to have a
bad time as you’re in direct
competition with Google. Today
we’re seeing complex queries
being answered before all search
results with the source of the
answer being credited with an
attribution link, whose click
through cannot match the
standard result with no direct
answers.”
25. Adam Connell
- Founder, Bloggingwizard
“More and more businesses
(especially small businesses) will
shift to using SEO as part of a
cohesive marketing strategy
rather than an isolated channel.
And the metrics businesses care
about will move in the right
direction towards ROI and away
from worrying too much about
individual keyword rankings.”
26. Lee Odden
- CEO, TopRank Online Marketing.
“The future of search won’t just
be about asking a Siri-like entity
for information or thinking
about questions and receiving
answers in a micro heads up
display (more contact lens than
Google Glass), but the
application of predictive search
answers. In other words, a big
data sourced understanding of
individuals and situations so
specific, that technologies will
deliver information with
amazing accuracy and
relevancy before we need it.”
27. Larry Kim
- Founder, Wordstream
“In 2015 Google+ will die a slow
death. Integrations with existing
Google products will be removed
or made optional. The most
popular components of Google+
like photo sharing and hangouts
will be de-bundled and made
available separately. G+
engagement will fade over time.”
29. Thank you for viewing!
Check out blog.wishpond.com
For more awesome
end-of-year
content
Wishpond
One Easy Tool
For All of Your Online Marketing Efforts