How to Get More Likes on Instagram: 20 Ideas, Strategies & Tips
How to Get More Likes on Instagram:
20 Ideas, Strategies & Tips
1. Take high-quality photos
Use a good camera (a DSLR or modern smartphone), maintain good lighting, and
keep your subjects in focus.
2. Use a consistent ﬁlter scheme
Edit all of your photos in a similar manner: use a small set of only a few filters to maintain
your Instagram aesthetic.
3. Use local hashtags
Reach potential customers and other accounts near you by using hashtags specific
to your location.
4. Use popular hashtags
Looking to reach a large group of users? Use popular hashtags to increase the reach of
wishpond #love #photooftheday #instagood #tbt
#happy #followme #like4like #picoftheday #selﬁe
#instadaily #friends #art #repost #instalike #nature
#food #family #ﬁtness #follow4follow #travel #vscocam
#music #instagram #vsco #ootd #photography
#instapic #healthy #design
5. Share behind-the-scenes photos
Preview an upcoming product, show off your employees, or take followers on an office tour.
6. Run a contest or giveaway
Engage followers and reach new customers by getting entrants to like, comment and tag
7. Partner with an inﬂuencer
Reach more people within your target market and increase your business’ credibility by
linking with an influencer.
8. Host a takeover
Interrupt your regularly scheduled posting with a takeover to reach their fans and
expand your own following.
9. Run a partnered giveaway
Partner with another account or brand for a giveaway to drive massive engagement.
10. Promote your posts
Run Instagram ads to your posts to reach more interested members of your audience.
11. Use video
Posting other media types (like video or Boomerang) can make for a more engaging
12. Post a Carousel
Use a Carousel to showcase multiple product shots or share a story with your followers.
13. Tag big & inﬂuential accounts
Tag influential industry accounts in your photos - this increases the chances they’ll show up
on users’ Explore feeds.
14. “Tag a friend” posts
Encourage post engagement by asking questions and getting followers to respond by
tagging their friends.
15. User-generated content
Reward fans and engage followers by posting content your followers create about
16. Capitalize on trending topics
Stay on top of the latest trends - whether they’re memes, videos, or news items - with the
content you post.
17. Ask questions
Get your fans engaged by asking questions in the captions of the photos and
videos you post.
18. Post discounts
Say “thanks” to your customers - and incentivize them to buy - with a discount.
19. Post quotes
Quotes are easily digestible, and highly shareable - making them perfect for driving
20. Highlight your customers
Your customers make your business what it is - show them off!
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