Black Friday
2013
Results:
12
Tweetable
Stats
1

$12.3 billion was the overall brick-andmortar store sales for Thanksgiving and
Black Friday 2013 - up 2.3% from 2012
(s...
2

$1.964 billion was the overall online
sales for Thanksgiving and Black Friday
- up over 18.5% from 2012 (source:
TechCr...
3

The average 2013 Black Friday online
order was $135.27 - that’s up 2.2% yearover-year (source: TechCrunch)
4

Black Friday online mentions peaked at
11am CST (source: Forbes)
5

Walmart dominated in Black Friday
mentions, with 77.5% of the voice
(source: Forbes)
5
6

But… 4 to 1 those Walmart mentions
were negative (with words like “fight”
“fought” and “fighting”) (source:
Forbes)
Pinterest vs. Facebook

7

Pinterest dominates in direct sales.
Referrals from the site spent 77% more
than those from Fac...
Pinterest vs. Facebook

8

But... Facebook referrals converted
sales at nearly 4x’s the rate of Pinterest
(source: TechCru...
9

Mobile traffic: Grew to 39.7% of all
online traffic - that’s an increase of 34%
over Black Friday 2012 (source:
TechCru...
10

Mobile sales: reached 21.8% of total
online sales - that’s an increase of
nearly 43% from last year (source:
TechCrunc...
11

24.9% of all online traffic on Black
Friday came from smartphones - that
compares to tablets at 14.2% (source:
TechCru...
12

How do you pay? PayPal reported a
121% increase in global mobile
payments compared to Black Friday
2012 (source: TechC...
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Black Friday 2013 Results: 12 Tweetable Stats

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Data from Black Friday 2013 is in! At Wishpond, we wanted you to be the first to know!

Here’s a few tasters from our latest holiday shopping slideshare:

We’re shopping from our phones - Black Friday 2013 saw a huge jump in online sales.

Our sleepy turkey tryptophan didn’t stop us from shopping - sales on Thanksgiving day grew to make combined Black Friday and Thanksgiving foot traffic sales over $12 billion this year.

Check out more of our holiday slideshares:
Cyber Monday: 10 Tweetable Stats
Black Friday: 10 Tweetable Stats

Read more at: blog.wishpond.com

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Black Friday 2013 Results: 12 Tweetable Stats

  1. Black Friday 2013 Results: 12 Tweetable Stats
  2. 1 $12.3 billion was the overall brick-andmortar store sales for Thanksgiving and Black Friday 2013 - up 2.3% from 2012 (source: CNN Money)
  3. 2 $1.964 billion was the overall online sales for Thanksgiving and Black Friday - up over 18.5% from 2012 (source: TechCrunch)
  4. 3 The average 2013 Black Friday online order was $135.27 - that’s up 2.2% yearover-year (source: TechCrunch)
  5. 4 Black Friday online mentions peaked at 11am CST (source: Forbes)
  6. 5 Walmart dominated in Black Friday mentions, with 77.5% of the voice (source: Forbes)
  7. 5 6 But… 4 to 1 those Walmart mentions were negative (with words like “fight” “fought” and “fighting”) (source: Forbes)
  8. Pinterest vs. Facebook 7 Pinterest dominates in direct sales. Referrals from the site spent 77% more than those from Facebook: $92.51 - average Pinterest order $52.30 - average Facebook order (source: Forbes)
  9. Pinterest vs. Facebook 8 But... Facebook referrals converted sales at nearly 4x’s the rate of Pinterest (source: TechCrunch)
  10. 9 Mobile traffic: Grew to 39.7% of all online traffic - that’s an increase of 34% over Black Friday 2012 (source: TechCrunch)
  11. 10 Mobile sales: reached 21.8% of total online sales - that’s an increase of nearly 43% from last year (source: TechCrunch)
  12. 11 24.9% of all online traffic on Black Friday came from smartphones - that compares to tablets at 14.2% (source: TechCrunch)
  13. 12 How do you pay? PayPal reported a 121% increase in global mobile payments compared to Black Friday 2012 (source: TechCrunch)
  14. Thank you for viewing! Did you like this presentation? Check out blog.wishpond.com for more! Share our blog! One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns Learn more at Wishpond.com

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