1. Black Friday
2013
Results:
12
Tweetable
Stats

3. 1
$12.3 billion was the overall brick-andmortar store sales for Thanksgiving and
Black Friday 2013 - up 2.3% from 2012
(source: CNN Money)

4. 2
$1.964 billion was the overall online
sales for Thanksgiving and Black Friday
- up over 18.5% from 2012 (source:
TechCrunch)

5. 3
The average 2013 Black Friday online
order was $135.27 - that’s up 2.2% yearover-year (source: TechCrunch)

6. 4
Black Friday online mentions peaked at
11am CST (source: Forbes)

7. 5
Walmart dominated in Black Friday
mentions, with 77.5% of the voice
(source: Forbes)

8. 5
6
But… 4 to 1 those Walmart mentions
were negative (with words like “fight”
“fought” and “fighting”) (source:
Forbes)

9. Pinterest vs. Facebook
7
Pinterest dominates in direct sales.
Referrals from the site spent 77% more
than those from Facebook:
$92.51 - average Pinterest order
$52.30 - average Facebook order
(source: Forbes)

10. Pinterest vs. Facebook
8
But... Facebook referrals converted
sales at nearly 4x’s the rate of Pinterest
(source: TechCrunch)

11. 9
Mobile traffic: Grew to 39.7% of all
online traffic - that’s an increase of 34%
over Black Friday 2012 (source:
TechCrunch)

12. 10
Mobile sales: reached 21.8% of total
online sales - that’s an increase of
nearly 43% from last year (source:
TechCrunch)

13. 11
24.9% of all online traffic on Black
Friday came from smartphones - that
compares to tablets at 14.2% (source:
TechCrunch)

14. 12
How do you pay? PayPal reported a
121% increase in global mobile
payments compared to Black Friday
2012 (source: TechCrunch)

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