As Jeff Bullas says, “Growing your Facebook “likes” are social media’s version of building the traditional email subscribers list.
A “Like” on your Facebook Page is not just a vanity metric. It signifies a real person showing interest in your business. They’ve opened a 24/7 communication channel with you. I, for one, think this is very powerful.
Facebook allows you to keep your customers warm in a friendly non-invasive way. There are only so many times a person will shop at your store in a month or year, depending on your industry, respectively. Even promotional emails with 10% off coupons can become tired and end up people’s spam folder over time. So to keep a person warm between purchases, Facebook posts are key.
Even with Facebook’s Edgerank giving each Page Post reach to just 16% of it’s Fans, a Fan is worth a lot to your business. It gives you the ability to actively promote your business to a potential customer at any time. If you need a quick refresher, or introduction, check out the 4 Factors Facebook’s EdgeRank Uses to Determine Your Posts’ Reach
Increasing your Facebook Likes can be done using a variety of methods, both on Facebook or off it. So don’t fret if you’re just starting. These methods apply to both advanced users and noobs.
As you’ll soon see, your secret weapons for increasing your Facebook Likes will be like-gates and Facebook’s Like Button plugin. Let’s dive into the Top 7 (IMHO) Ways to Increase your Facebook Likes.