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50 INFLUENCERS
on
INFLUENCE
MARKETING
A QUOTE
COMPILATION
BY WISHPOND
W
On Strategy
“Have an influencer strategy.
I would say 99% of
businesses that say they
want to partner with
influencers actually have n...
Lee Odden
- CEO of TopRank Online Marketing “Grow your influencer
network long before you
need them. The day to create
an ...
Lee Odden preaches when working with clients
on influencer marketing. “Work with an influencer,
they’re friends for a day....
“Rather than simply blasting
[Influencers] with email,
work on developing a
relationship first by
interacting with them. S...
“Do your research. Don’t just
leave it up to the affiliate
network or PR firm to vet
bloggers or social media
users for yo...
“If you can engage the
influencer’s passions, and
work with them to craft a
compelling logical appeal,
then you can levera...
“Social media is not just an
activity; it is an investment
of valuable time and
resources. Surround yourself
with people w...
“Influencers hold the keys to
the readership kingdom, but
engagement doesn’t start
with a pitch. Make a list of
people who...
“The future is not about
marketing to influencers - it’s
about marketing with them.
Treating influencers as an
extension o...
“What we sometimes forget
is on the other side of every
social media profile is a
human being. Start more
conversations fo...
“Think about adding your
influencers to your CRM to
manage your contacts and
outreach activities. You can
use the system t...
“When it comes to
measuring influence, it is
important to remember that
the primary objective of an
influencer program is ...
“A cold request to “promote
my stuff” is not the highlight
of your influencer’s day.
Engage influencers before
you need th...
“The hardest thing is when I
get a request from someone
I’ve never heard from before.
They haven’t tried to build a
relati...
“If you want your content to
stand out from the noise,
you can do that in four ways
- use drama, use humor, use
celebritie...
“I feel like it is a duty to
present unique points of
views on the questions we
are all asking as an
industry…
For me it j...
On Giving to Get
“If you want an influencer to
be a shiny cog in your
content distribution
machine, be one of the
hardest-working cogs in
t...
“One key in influencer
outreach is the research you
put in before you reach out
and ask. Have a very good
feel for where t...
“When activating an
influencer, ask yourself how
you’re helping them
accomplish their own goal. If
you don’t know, find ou...
“The cornerstone to success
for influencer marketing is
relevance: relevance of the
influencer around your topic,
brand or...
“It’s important to focus on
finding ways to help the
influencer.
Help them build their brand.
Help them reach a new
audien...
“If you want to connect with
influencers, you need to
understand what they want
most and give it to them, no
strings attac...
“Sometimes marketers
confuse influencer
marketing with
manipulation, bribing or
worse.
Influence is something you
deserve ...
“Adding influencers to your
content initiatives in the
form of quotes, callouts, and
short interviews help
validate your o...
“The biggest key to
influencer marketing is
building relationships, and
having a real exchange
between the company and
the...
“The key is that the
influencer has to get
something more out of it
than just free stuff. When
done right it is a two way
...
“Companies need to realize
that the influencers they
want are busy people and
thus their time is valuable. If
they are goi...
“I love that people care
enough about what I think to
ask me to participate and
quote me, though most
requests are done th...
“You don’t want to stop
talking with an influencer the
minute you have his/her
email address and they start
sharing your c...
On What
Not
To Do
“Too many [marketers] make
presumptive requests with
little upside for the person
they’re asking. Too many
have ridiculous...
“Quite a few [marketers] are
outright liars. They said they
‘read my blog’ or ‘love my
work’ but the nature of the
request...
“You can’t find a list of
influencers, reach out, and
check them off as boxes and
expect them to engage with
your company ...
“I’m happy to participate [in
influencer programs], but
generally speaking all
companies would be better
off building rela...
“We need to move beyond
public personas and into
micro influencers; and we
need to stop confusing
popularity and amplifica...
“Communication and
relationship building is easier
than it has ever been. You can
easily get started with social
media or ...
“Pay-to-Play” as a substitute
for “Love-to-Play”: Many
influencer marketing players
focus on incentivizing
industry influe...
“The biggest mistake
marketers make with their
influencer marketing
strategies is focusing solely
on people with high Klou...
“Stop ‘big name hunting.’
They’re all ego-trapped out.
Focus instead on next-
generation leaders and you’ll
have them all ...
Words to Live By
“When you align with an
influencer, not only do they
bring their audience, but
they also bring their
audience’s network as...
“It’s a virtuous cycle. Brands
identify those who are
influential. That strokes the
egos of the influencers while
also hel...
Lee Odden preaches when working with clients
on influencer marketing. “Work with an influencer,
they’re friends for a day....
“Those looking to employ
influencer marketing should
choose wisely and also
broaden their universe and
help new influencer...
“I’m not sick of being asked
to participate, because that’
s really a
#FirstWorldProblem, you
know? It’s kind of tough to
...
“In many respects,
influencers are key to
making sense of the billions
of pieces of content and
words that are published
t...
“No actual influence occurs
until the influencees produce
a measurable action. If real
influence depends so much
on the in...
“An influencer to me isn’t
just someone who can
increase my shares on
Twitter, but people who buy
my product or service
ac...
“People build relationships
face-to-face. By making real-
life connections your
communications become
P2P content that bre...
“It’s about finding
opportunities to build
relationships with people
who touch your potential
customers in some way.
These...
“Influence marketing is an
art and science. The art is
the crafting and creation of
content that adds value to
people’s li...
“People are overwhelmed by
information density and look
to social proof for guidance
on who to follow. But in the
long ter...
● http://www.business2community.com
● http://simplymeasured.com
● http://feldmancreative.com
● https://blog.kissmetrics.co...
Thank you for viewing!
Check out blog.wishpond.com
For more awesome
content
Wishpond
One Easy Tool
For All of Your Online ...
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50 Influencers Speak Out on Influencer Marketing

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All of the hype around influence marketing over the past 2 years has been impossible to ignore. It's one of the primary strategies for expanding brand awareness, while also helping that influencer to build their brand and reach a new audience.

But what do the influencers themselves think about influence marketing?

Find out in this presentation of 50 influencer quotes!

Published in: Marketing

50 Influencers Speak Out on Influencer Marketing

  1. 1. 50 INFLUENCERS on INFLUENCE MARKETING A QUOTE COMPILATION BY WISHPOND W
  2. 2. On Strategy
  3. 3. “Have an influencer strategy. I would say 99% of businesses that say they want to partner with influencers actually have no strategy. Start with why you are engaging with influencers (what it is going to do for your business).” Joe Pulizzi - Founder, Content Marketing Institute
  4. 4. Lee Odden - CEO of TopRank Online Marketing “Grow your influencer network long before you need them. The day to create an army of influential advocates isn’t the first day of the war. Find common interests and develop rapport.”
  5. 5. Lee Odden preaches when working with clients on influencer marketing. “Work with an influencer, they’re friends for a day. Help someone become influential, they’re a friend for life.” “With scarcity of time, many influencers are being more selective about what they say “yes” to. They make these choices not just for efficiency but also to ensure quality of association. Factors like how well known the brand is, the quality of the project, and compensation all factor into decisions about participation in an influencer marketing program.” Lee Odden Also Says - CEO of TopRank Online Marketing
  6. 6. “Rather than simply blasting [Influencers] with email, work on developing a relationship first by interacting with them. Start by leaving comments on their relevant blog posts, replying on Twitter, [...] etc. Once you have taken the time to actually get to know them, when you do approach an influencer about covering your product or service, it will not seem like a cold call pitch.” Brett Relander - Founder of Launch and Hustle
  7. 7. “Do your research. Don’t just leave it up to the affiliate network or PR firm to vet bloggers or social media users for you. Take a look at the influencer’s blog and/or their social media presence, and only add the ones who truly resonate with your brand to the outreach list. ” Jess Estrada - Fashion Blogger
  8. 8. “If you can engage the influencer’s passions, and work with them to craft a compelling logical appeal, then you can leverage the credibility of the influencer to actually sway hearts and minds.” Tom Webster - Vice President, Edison Research
  9. 9. “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to wow your online presence.” Sean Gardner - Social Media Influencer
  10. 10. “Influencers hold the keys to the readership kingdom, but engagement doesn’t start with a pitch. Make a list of people who it’s possible to build relationships with that would benefit both of you.” Alex Turnbull - CEO and Founder, Groove
  11. 11. “The future is not about marketing to influencers - it’s about marketing with them. Treating influencers as an extension of your company - rather than a distribution channel - will result in a more impactful experience for influencers and consumers alike.” Emily Garvey - Dir. of Marketing, Starwood Hotels.
  12. 12. “What we sometimes forget is on the other side of every social media profile is a human being. Start more conversations for conversation-sake. Maybe initial conversations don’t directly benefit your marketing strategy, but they let the human on the other end know you’re interested in them.” Ginny Torok - Social Media Strategist, Traackr
  13. 13. “Think about adding your influencers to your CRM to manage your contacts and outreach activities. You can use the system to store pitch ideas and also set up nurture campaigns to stay top-of- mind with your influencers.” Amanda Maksymiw - Content Manager, Lattice Engines
  14. 14. “When it comes to measuring influence, it is important to remember that the primary objective of an influencer program is not just to influence the influencer. The real objective is to influence the influencer’ s network, as this is the point at which the impact of influencer engagement is both felt and measured.” Tim Williams - Founder, Ignition Consulting Group
  15. 15. “A cold request to “promote my stuff” is not the highlight of your influencer’s day. Engage influencers before you need them. Be helpful. Promote their stuff first. Mutual value increases receptivity.” Ardath Albee - B2B Marketing Strategist
  16. 16. “The hardest thing is when I get a request from someone I’ve never heard from before. They haven’t tried to build a relationship at all, but they’ re asking for my time. For me, time is money. I love to give back and help, but I’d also appreciate the flip side of that.” Ardath Albee - B2B Marketing Strategist
  17. 17. “If you want your content to stand out from the noise, you can do that in four ways - use drama, use humor, use celebrities or use influencers. [Influencer marketing] is not going away and it shouldn’t.” Jason Falls - Digital Strategist
  18. 18. “I feel like it is a duty to present unique points of views on the questions we are all asking as an industry… For me it just comes down to whether I feel like I have a point of view on the topic or not. When I do, I am honored to chime in.” Michael Brenner - Head of Strategy, Newscred
  19. 19. On Giving to Get
  20. 20. “If you want an influencer to be a shiny cog in your content distribution machine, be one of the hardest-working cogs in theirs.” Doug Kessler - Co-Founder, Velocity Partners Ltd
  21. 21. “One key in influencer outreach is the research you put in before you reach out and ask. Have a very good feel for where they’re headed, what their goals are, and what they care about.” Robert Rose - Content Marketing Institute
  22. 22. “When activating an influencer, ask yourself how you’re helping them accomplish their own goal. If you don’t know, find out; if your ask helps them, you’re gold; if it doesn’t, you should probably think hard before engaging them.” Pierre-Loic Assayag - Founder and CEO, Traackr
  23. 23. “The cornerstone to success for influencer marketing is relevance: relevance of the influencer around your topic, brand or issue set, and your own relevance to the influencer.” Pierre-Loic Assayag Also Says - Founder and CEO, Traackr
  24. 24. “It’s important to focus on finding ways to help the influencer. Help them build their brand. Help them reach a new audience. Help them gain access to insights and content for their audience.” Michael Brenner - Head of Strategy, Newscred
  25. 25. “If you want to connect with influencers, you need to understand what they want most and give it to them, no strings attached. Often, influential people love to be exposed to new audiences, see their name in lights and share their wisdom.” Michael Stelzner - CEO, Social Media Examiner
  26. 26. “Sometimes marketers confuse influencer marketing with manipulation, bribing or worse. Influence is something you deserve by being relevant for others. The support of an influencers needs to be deserved by marketers as well. Indeed, by being relevant.” J-P De Clerck - Digital Marketer, I-Scoop
  27. 27. “Adding influencers to your content initiatives in the form of quotes, callouts, and short interviews help validate your own good content while helping to promote the influencers in your industry. It’s a win-win- win -- for you, the influencers and, ultimately, your audience.” Jason Miller - Manager of Content, LinkedIn
  28. 28. “The biggest key to influencer marketing is building relationships, and having a real exchange between the company and the influencer. Too many focus on what the influencer can do for them rather than how they can help the influencer. ” Ann Handley - CCO, Marketing Profs
  29. 29. “The key is that the influencer has to get something more out of it than just free stuff. When done right it is a two way relationship that is ongoing. Both sides get something out of it and it feels like you are being respected and appreciated by the brand.” C.C. Chapman - Founder, Never Enough Days
  30. 30. “Companies need to realize that the influencers they want are busy people and thus their time is valuable. If they are going to give up any time to attend an event, create content on behalf of the brand, or be expected to do anything really, they need to be compensated in some way or another.” C.C. Chapman Also Says - Founder, Never Enough Days
  31. 31. “I love that people care enough about what I think to ask me to participate and quote me, though most requests are done the wrong way. That being said, a good number are simply delightful in their approach. I love that.” David Meerman Scott - Keynote Speaker and Author
  32. 32. “You don’t want to stop talking with an influencer the minute you have his/her email address and they start sharing your content. Continue to contribute to your site, continue to talk with them at conferences, and continue to share their material [...] You have to remember that these relationships need nurturing to be successful.” Amanda DiSilvestro - Content Marketer, HigherVisibility
  33. 33. On What Not To Do
  34. 34. “Too many [marketers] make presumptive requests with little upside for the person they’re asking. Too many have ridiculously high expectations or (sometimes) ridiculously vague expectations.” Ann Handley - CCO, Marketing Profs
  35. 35. “Quite a few [marketers] are outright liars. They said they ‘read my blog’ or ‘love my work’ but the nature of the request clearly indicates they found me from some list and are emailing a lot of people.” David Meerman Scott - Keynote Speaker and Author
  36. 36. “You can’t find a list of influencers, reach out, and check them off as boxes and expect them to engage with your company or product. Like any relationship, it takes time and real interaction for someone to become comfortable and trusting of you or your brand.” Mike Fraietta - Social Business Strategist, Social Edge
  37. 37. “I’m happy to participate [in influencer programs], but generally speaking all companies would be better off building relationships with and amplifying advocates who REALLY care (like your customers, employees and business partners) than trying to hitch their wagon to people who have already been amplified.” Jay Baer - President, Convince & Convert
  38. 38. “We need to move beyond public personas and into micro influencers; and we need to stop confusing popularity and amplification with influence.” Danny Brown - Author, “Influence Marketing”
  39. 39. “Communication and relationship building is easier than it has ever been. You can easily get started with social media or blog conversations, and that's great. Don't overlook the power of the old fashioned way though. More personal interactions still have the biggest impact.” Eric Enge - CEO, Stone Temple Consulting
  40. 40. “Pay-to-Play” as a substitute for “Love-to-Play”: Many influencer marketing players focus on incentivizing industry influencers to engage with a brand. Although this could give a brand high reach and exposure in the short-term, it is not authentic. Using incentives to buy advocacy from influencers has not proven to be a sustainable strategy. Branderati - Advocate Influencer Marketing
  41. 41. “The biggest mistake marketers make with their influencer marketing strategies is focusing solely on people with high Klout scores [...] Unfortunately, an influencer can have a high Klout score but zero influence over your target audience.” Sam Fiorella - Partner, Sensei Marketing
  42. 42. “Stop ‘big name hunting.’ They’re all ego-trapped out. Focus instead on next- generation leaders and you’ll have them all to yourself.” Joe Chernov - VP of Content Marketing, Hubspot
  43. 43. Words to Live By
  44. 44. “When you align with an influencer, not only do they bring their audience, but they also bring their audience’s network as well. Because of the loyalty of their audience, an influencer has the ability to drive traffic to your site, increase your social media exposure, and flat-out sell your product through their recommendation or story about their experience.” Kristin Matthews - Marketing Manager, GroupHigh
  45. 45. “It’s a virtuous cycle. Brands identify those who are influential. That strokes the egos of the influencers while also helping to perpetuate their influence by building their personal brands. Those influencers are then more open to contributing or authentically helping the brand. And the cycle repeats.” Michael Brenner - Head of Strategy, Newscred
  46. 46. Lee Odden preaches when working with clients on influencer marketing. “Work with an influencer, they’re friends for a day. Help someone become influential, they’re a friend for life.” “Work with an influencer, they’re friends for a day. Help someone become influential, they’re a friend for life.” Lee Odden - CEO, TopRank Online Marketing
  47. 47. “Those looking to employ influencer marketing should choose wisely and also broaden their universe and help new influencers emerge. And, [as influencers] it’s even more incumbent on us to help those new influencers emerge.” Robert Rose - Chief Strategy Officer, CMI
  48. 48. “I’m not sick of being asked to participate, because that’ s really a #FirstWorldProblem, you know? It’s kind of tough to keep a straight face when you utter the words, ‘my life sucks because too many people want to know what I think.’” Jay Baer - President, Convince and Convert
  49. 49. “In many respects, influencers are key to making sense of the billions of pieces of content and words that are published throughout social media services. They are the ones we follow, trust and ultimately help decide what will succeed or fail.” Mark Evans - Principal, ME Consulting
  50. 50. “No actual influence occurs until the influencees produce a measurable action. If real influence depends so much on the influencees, why are most vendors still so focused so much on the influencers?” Michael Wu - Chief Scientist, Lithium Technologies
  51. 51. “An influencer to me isn’t just someone who can increase my shares on Twitter, but people who buy my product or service actually look to for advice. These influencers may not be widely popular on social, but can move the needle for you.” Jesse Noyes - Director of Content, Kapost
  52. 52. “People build relationships face-to-face. By making real- life connections your communications become P2P content that breaks through the clutter in their inboxes and on social media.” Heidi Cohen - President, Riverside Marketing
  53. 53. “It’s about finding opportunities to build relationships with people who touch your potential customers in some way. These are the people who will help you achieve more, with less. If you earn their trust, you will be invited into those new audiences you crave.” Evy Wilkens - VP of Marketing, UNYQ
  54. 54. “Influence marketing is an art and science. The art is the crafting and creation of content that adds value to people’s lives, personally or for their business. The science is the tactics and tools of building tribes and followers on the big social networks.” Jeff Bullas - CEO, JeffBullas.com
  55. 55. “People are overwhelmed by information density and look to social proof for guidance on who to follow. But in the long term, lasting influence comes from trust, not your number of Twitter followers. “ Mark Schaefer - Marketing Consultant
  56. 56. ● http://www.business2community.com ● http://simplymeasured.com ● http://feldmancreative.com ● https://blog.kissmetrics.com ● http://www.searchenginejournal.com ● http://moz.com ● http://curatti.com ● http://launchandhustle.com Sources:
  57. 57. Thank you for viewing! Check out blog.wishpond.com For more awesome content Wishpond One Easy Tool For All of Your Online Marketing Efforts

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