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I’m asked a lot about best practices in marketing these days. With so many changes happening daily, I get it, it’s hard to keep up. I always tell people that the fundamentals of marketing remain:
Marketing is about communicating your targeted message in ways that best connect with your audience to motivate action.
Studies have shown that 77% of consumers say they prefer to receive marketing communications through email.
Email marketing works. Email segmentation works even better.
In this presentation, I tell why you need email segmentation, 4 strategies to optimize your campaigns, and how your business can act on the 4 strategies now.
Read more: blog.wishpond.com