3 Key Hashtag Strategies: How to Market Your Business & Content


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Do you use hashtags? Do you know how to use them strategically?

Hashtags are everywhere these days. You see them on Twitter, Instagram, Pinterest, Google+, and now Facebook.

As a marketer, you can’t ignore them. You need to know how to strategically implement these tagged topics. Hashtags can expand your content reach, amplify your brand, target your market, get your content found, improve your SEO, and more.

In this presentation, I’ll give you three core hashtag strategies, for any social site!

Read more at: blog.wishpond.com

Published in: Business, Technology
1 Comment
  • May I suggest trying RiteTag - in which you search from words, brands, names, OR hashtags you know, and see related hashtags, who's using them, how many times each, the density of tweets (over time) and from these indicators, you decide which hashtags to add to a tweet with a click - to test. Then, RiteTag watches for you what you get: retweets, link clicks, favorites, and you get suggestions later ('My top-performing tags,' in RiteTag's Tag Optimizer), and refine to using those that are actually the best. The 'best' are those that get results, I would submit, with respect.
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3 Key Hashtag Strategies: How to Market Your Business & Content

  1. 1. 3 Key Hashtag Strategies: How to Market your Business & Content
  2. 2. Table of Contents: Brand and Campaign Hashtags 1 2 Trending Hashtags Content Hashtags 3 - Brand Hashtags - Campaign Hashtags - Trending Hashtags - Niche Trending Hashtags - Product Hashtags - Event Hashtags - Lifestyle Hashtags - Location Hashtags
  3. 3. Brand and Campaign Hashtags 1
  4. 4. Brand Hashtags 1 Make a brand hashtag to market and reinforce your brand across all your social sites 2 3 Make a brand hashtag that is: ● unique ● short and easy to spell ● markets your business Monitor your brand hashtag on all social sites, to engage with customers Example of how Kit Kat interacts with customer mentions using #HaveABreak on Twitter. Kit Kat uses the brand hashtag #HaveABreak on all its social sites. Consumers use it too. Key takeaways:
  5. 5. Campaign Hashtags 1 Make campaign specific hashtags for your marketing campaigns 2 3 Make campaign hashtags that: ● reinforce your promotion ● reinforce your brand ● are unique and easy to use Include the hashtag as a method to get your social offer. This gets your tag shared Example of the Home Depot’s #HGGameDay photo contest on Instagram. The contest celebrates the start of college football. Key takeaways:
  6. 6. Trending Hashtags2
  7. 7. Trending Hashtags 1 Use trending hashtags that relate to your business and products 2 3 Monitor trending tags on Twitter, Google+ and sites like Hashtags.org, Statigram, and Trendsmap Be quick to post with trending tags - they can change in minutes Oreo uses real time marketing tactics like trending hashtags. In this example, they use #FashionWeek to catch the trend of London Fashion week. Key takeaways:
  8. 8. Niche Trending Hashtags 1 Use niche trending hashtags to connect with your target market 2 3 Engage with customers who are using niche hashtags - retweet, comment, like etc. their hashtagged posts Find niche trending hashtags on Google+, Twitter tailored trends, and third party hashtag monitoring sites. Example of how musicians like Kristian Bush take part in the trending #MusicMonday on Google+ Key takeaways:
  9. 9. Content Hashtags3
  10. 10. Content Hashtags: Product 1 When you post about your product, include descriptive hashtags 2 3 To find product hashtags: ● think like your customer ● search your competitors’ product hashtags ● search your suppliers’ product hashtags Make your product tags common ones to get found in search Key takeaways: Example of the #Latte feed on Instagram. If you’ re a coffee shop, use tags like: #latte, #caffienefix, #latteart to connect with consumers.
  11. 11. Content Hashtags: Lifestyle 1 Include lifestyles posts in your content 2 3 To find lifestyle hashtags: ● think about your customers’ lifestyle and demographics ● check out what tags your followers use ● then find popular lifestyle hashtags Use common lifestyle related hashtags to get your business seen by your market Key takeaways: Discount Tackle Online uses lifestyle hashtags like #trout and #flyfishing on Google+, to get their posts seen by their fishing community.
  12. 12. Content Hashtags: Event 1 Include event related hashtags, when you are posting about events 2 3 Use event hashtags for: ● a group event, with a common hashtag ● a global event, with a well known common hashtag ● a business webinar or live chat, with your own hashtag Use hashtags to spread the word about your event Key takeaways: Example of how Williams Sonoma tells their Facebook Fans about a local charity event they’re attending. They use the event hashtag of #FeastPDX to support the cause, and promote it with partners through social sites.
  13. 13. Content Hashtags: Location 1 When you want to connect with a geo-targeted market, use a geo- targeted hashtag 2 3 Use location hashtags to: ● get your business seen by your local market ● promote a local event your business is attending ● connect with people using the same location hashtag Engage with other people using the location hashtag - they’re likely your foot traffic customer Key takeaways: Example of BP Alaska using this tactic on Twitter. They use #Fairbanks to connect with the locals in Fairbanks, Alaska.
  14. 14. Thank you for viewing! Check out blog.wishpond.com for more! Wishpond makes it easy to run interactive social media marketing campaigns. Learn more at Wishpond.com