Marketing automation is one of the most effective methods of keeping in touch with your prospects. You can warm your leads and nurture a personal relationship by sending out automated timed and triggered email marketing campaigns.
And marketing automation gets results.
"Nurtured leads through marketing automation make 47% larger purchases than non-nurtured leads."
"Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months."
"Companies using marketing automation for nurturing experience a 451% increase in qualified leads"
Click on the slideshare for more stats you can use to prove their worth.