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15 Proven Lead Generation Strategies with Examples

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Check out this slidedeck for 15 lead generation strategies we've used to great effect. You'll get real-world examples and screenshots from some of the leading businesses also tapping into these proven strategies.

Published in: Marketing
  • Nice Presentation. I love to add more in this PPT. As we all know B2b marketing lead generation programs are getting a lot of attention in the digital marketing world. To speak with a ResponsePoint representative about customized plans, go to www.responsepoint.com/contact.
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15 Proven Lead Generation Strategies with Examples

  1. 1. Proven Lead Generation Strategies with Examples wishpond 15
  2. 2. wishpond Partner with a company and create email-gated content together. Promote together and share the leads. 1. Co-Created Gated Content
  3. 3. 2. PDF of Blog Article Content Upgrade wishpond Create a PDF version of your article for readers who want to keep it as a resource. Email-gate it behind an inline call-to-action and a click popup.
  4. 4. 3. Entry Overlay for Subject-Specific Gated Content wishpond Create a comprehensive guide to a frequently-written-about subject on your blog and place an entry overlay over articles on that subject.
  5. 5. 4. Product Demo/Webinar Exit Popup on Pricing Page wishpond If pricing page visitors don't convert, use an exit popup to prompt a lesser-conversion for a product-focused webinar or demo.
  6. 6. 5. Site Analysis or Tool with Gated Results wishpond Provide a free tool then gate the results.
  7. 7. 6. Video Gate & Video Cliffhanger wishpond You can either email-gate an entire video, or stop the video 30-seconds in and request viewers provide their email to see the rest.
  8. 8. 7. Questionnaire with Email-Gated Results wishpond People love to know where they stand in relation to their peers. Create a questionnaire and email-gate the results.
  9. 9. 8. Two-Step Lead Generation Funnels wishpond Clicking a CTA is far more tempting if there's no lead information to enter. Yet once you've clicked, you're committed.
  10. 10. 9. Slideshare wishpond 70 million people use Slideshare each month. That's thousands of impressions on each deck. Prompt a subscription to your newsletter with a built-in popup.
  11. 11. 10. Facebook Lead-Gen Ad wishpond Facebook users don’t like being sent off-platform. They're comfortable where they are, so keep them on-platform with Facebook's internal lead-gen ads.
  12. 12. 11. Visitor-Specific Popup Offers wishpond Use a marketing automation platform to track your visitor's behavior. If they're return traffic, trigger a visitor-specific popup based on their preferences the next time they arrive.
  13. 13. 12. Coupon wishpond Giving away a coupon gives you a targeted email list of people you know are interested in your specific product and is a great way to drive sales.
  14. 14. 13. Gated Poll Results wishpond People love expressing their opinions and see how they stack up. A poll or vote is a great way to allow them to do both. Gate the results of your poll.
  15. 15. 14. Roundup Newsletter Subscription wishpond Just because your business isn’t publishing enough content doesn’t mean you can’t send out an awesome newsletter on a weekly basis. Create and curate!
  16. 16. 15. Featured Gated Content on Blog Directory wishpond Maximize impressions on your gated content by placing a CTA at the top of your blog directory. More eyes equal more leads.
  17. 17. For 85 more lead generation marketing ideas and examples click here. wishpond

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