Check out this slidedeck for 15 lead generation strategies we've used to great effect. You'll get real-world examples and screenshots from some of the leading businesses also tapping into these proven strategies.
15 Proven Lead Generation Strategies with Examples
Proven Lead Generation
Partner with a company and create email-gated content together. Promote together
and share the leads.
1. Co-Created Gated Content
2. PDF of Blog Article Content Upgrade
Create a PDF version of your article for readers who want to keep it as a resource.
Email-gate it behind an inline call-to-action and a click popup.
3. Entry Overlay for Subject-Specific Gated Content
Create a comprehensive guide to a frequently-written-about subject on your blog and
place an entry overlay over articles on that subject.
4. Product Demo/Webinar Exit Popup on Pricing
If pricing page visitors don't convert, use an exit popup to prompt a lesser-conversion
for a product-focused webinar or demo.
5. Site Analysis or Tool with Gated Results
Provide a free tool then gate the results.
6. Video Gate & Video Cliffhanger
You can either email-gate an entire video, or stop the video 30-seconds in and
request viewers provide their email to see the rest.
7. Questionnaire with Email-Gated Results
People love to know where they stand in relation to their peers. Create a
questionnaire and email-gate the results.
8. Two-Step Lead Generation Funnels
Clicking a CTA is far more tempting if there's no lead information to enter. Yet once
you've clicked, you're committed.
70 million people use Slideshare each month. That's thousands of impressions on
each deck. Prompt a subscription to your newsletter with a built-in popup.
10. Facebook Lead-Gen Ad
Facebook users don’t like being sent off-platform. They're comfortable where they
are, so keep them on-platform with Facebook's internal lead-gen ads.
11. Visitor-Specific Popup Offers
Use a marketing automation platform to track your visitor's behavior. If they're
return traffic, trigger a visitor-specific popup based on their preferences the next
time they arrive.
Giving away a coupon gives you a targeted email list of people you know are
interested in your specific product and is a great way to drive sales.
13. Gated Poll Results
People love expressing their opinions and see how they stack up. A poll or vote is a
great way to allow them to do both. Gate the results of your poll.
14. Roundup Newsletter Subscription
Just because your business isn’t publishing enough content doesn’t mean you can’t
send out an awesome newsletter on a weekly basis. Create and curate!
15. Featured Gated Content on Blog Directory
Maximize impressions on your gated content by placing a CTA at the top of your blog
directory. More eyes equal more leads.
For 85 more lead generation marketing
ideas and examples click here.