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12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers


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Need a few social media marketing tips for the holiday season?

Your customers are online, and they’re connecting with family and friends through social sites like Facebook, Twitter, Instagram and Pinterest. As a retailer, you need to be where your shoppers are.

How do you do this?

Run contests and coupons directly on your social sites, and your website!

Here are 12 social contest ideas to give your holiday marketing the boost it deserves.

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Published in: Business, Technology, Art & Photos

12 Holiday Contest Ideas: Last Minute Social Marketing Tips for Retailers

  1. 1. 12 Holiday Contest Ideas Last minute social marketing for retailers
  2. 2. Why Social Contests & Coupons?
  3. 3. Big brands are doing it... can too
  4. 4. With social contests & coupons, you can: ● ● ● ● get immediate sales drive traffic to your ecommerce store generate email leads reach your market where they are everyone's on social ● deepen your brand loyalty ● and lots more
  5. 5. Use Social Contests on: ● ● ● ● ● ● Facebook Twitter Instagram Pinterest eCommerce sites Website/ blog
  6. 6. Make a Contest in: 5 minutes
  7. 7. 12 Holiday Contest Ideas
  8. 8. 1 Sweepstakes
  9. 9. ● Sweepstakes are easy to enter ● Run a sweepstakes a day for the holidays = increased engagement ● Make your giveaway inclusive by offering many winners, with a small prize each (for example, 100 winners of a $25 gift card)
  10. 10. 2 Photo Contest
  11. 11. ● Make photo contest holiday themed & related to lifestyle ● Festive theme ideas: Christmas trees, home decor, home-made baked goods, holiday vacations, etc. ● Include voting - to get more engagement with friends and family
  12. 12. 3 Instagram Photo Contest
  13. 13. ● People on Instagram love to share their photos ● Make daily contests to increase excitement ● Use a contest-specific hashtag to spread your campaign reach
  14. 14. 4 Vote Contest
  15. 15. ● Vote contests are easy to enter ● Make your vote contests festive and a bit controversial - to motivate participants ● Topic ideas: “fake tree vs. real tree”; “turkey vs. ham”; “gift card vs. wrapped gift” (to get; to give); “eggnog vs. hot chocolate”; “vacation to visit family; host family; travel somewhere warm”, etc.
  16. 16. 5 Essay Contest
  17. 17. ● Make a short word count limit keep them easy to read ● Make your essay contest topics emotionally meaningful ● Topics ideas: “What do the holidays mean to you”; “Share your best recipe of ____”; “Share a charitable moment this season”, “Dear Santa letters”
  18. 18. 6 Coupons
  19. 19. ● People love to get a deal at this time of year ● Make coupons available for your Facebook Fan, Twitter followers and website visitors ● Make your coupons mobile enabled
  20. 20. 7 Group Coupons
  21. 21. ● Encourage more participants with group coupons ● Make steep discounts, or free products available to get more participants ● Run a new group discount daily
  22. 22. 8 Refer a Friend
  23. 23. ● Entice your customers to market your contest for you ● Give great deals and prizes to entrants who refer the most friends to sign up ● Email-gate and Like-gate your refer a friend contests to drive leads
  24. 24. 9 Photo Caption Contest
  25. 25. ● Caption contest are a lot of fun - and are easy to enter ● Use holiday related images, and keep it related to your brand lifestyle ● Photos of animals and kids generate lots of captioning engagement
  26. 26. 10 Music Contest
  27. 27. ● Let your participants enter via a recording on their computer, or through soundcloud ● Make your music contest holiday themed: Get participants to sing Christmas Carols - to spread the festive cheer ● Email-gate your contest for lead generation
  28. 28. 11 Pin It to Win It
  29. 29. ● Pinterest users love to repin ● Incentivize repins by hosting a Pin It to Win It contest, with a holiday related prize ● Cross-promote your Pinterest contest on your Facebook Page with a Pinterest tab
  30. 30. 12 Video Contest
  31. 31. ● Make your video contests fun and festive ● Give away a big prize, to encourage the effort it takes to make a video ● Make your video contest optimized for mobile
  32. 32. Get your Facebook Contest ebook - it’s FREE!
  33. 33. Thank you for viewing! Did you like this presentation? Check out for more! Share our blog! Wishpond One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns