Do you write amazing business blog articles? Do you need more people to read them?
If you’re a B2B, LinkedIn is the ideal place for you to connect with your market, develop relationships, and drive traffic back to your blog. With over 225 million users worldwide LinkedIn is the go-to social site for business networking.
Here are 10 tips to increase your LinkedIn ROI and get more traffic to your blog.
Read more social media marketing tips: blog.wishpond.com
Complete Your Profile
Make a welcoming,
profile that succinctly
tells who you are.
Make a completed
personal profile, with a
Include a link to your
blog and website in
both your business and
Hootsuite has a cool company profile and
personal profile for CEO Ryan Holmes
Build Your Connections
Search and connect with co-workers, business partners,
alum, email contacts, customers and social media followers
Use LinkedIn like a rolodex when you network with
someone in person, connect
with them on LinkedIn.
The more connections you have,
the more people will see your
LinkedIn status updates.
Send a personal note when
connecting with people on
Make status updates a few times a week, to build trust and
increase your click through rate (CTR).
Create a calendar reminder to stick to a schedule.
Well known social
posts his own
articles, and links to
others too, such as
with breaking news
Post links directly to your blog, and to other people’s content.
Join Targeted Groups
There are over 1.5 million LinkedIn groups, many of which
offer incredible networking opportunities.
Search for groups,
and assess which
ones would be of
value for your
Join groups that have genuine engagement, and reach your
Create a Group
Create your own group
if you can’t find a specific
networking, or want a
Make a theme for your group, create guidelines, and invite
With your own group, you can be seen as an industry leader in
Engage with Your Network
Networking on LinkedIn is like networking offline too - be
conversational and engaging by asking questions and
responding to comments.
Engage in your
groups to become
a top influencer.
Expand your network by commenting and conversing on groups.
Use LinkedIn tools like polls to create interactive content about
Write Engaging and Interesting Content
Keep your readership
interested by consistently
writing within your business
headlines and images,
that intrigue your target
market to read more.
Many LinkedIn groups have Promotions tabs.
Post your sweepstakes and other offers.
Host interactive content like contests and sweepstakes on your
Share Blog Post with Individuals
Share your blog articles
through LinkedIn emails, with
personal and segmented
Use LinkedIn email to
articles directly your
Don’t overuse or spam
LinkedIn email - you’ll lose
trust and brand reputation.
Send article links directly to
individuals, when the article is
relevant to them
Follow LinkedIn Influencers
Follow LinkedIn Influencers to find great articles to share
with your LinkedIn network.
Comment on Influencer
articles to engage on
Get great ideas for your
own future blog posts too!
Follow your industry Influencers. In social
media, for example, follow Guy Kawasaki
LinkedIn Share Button
Essential: Need LinkedIn share button on all of your blog articles.
Use the button to share
your links with your
groups - but just make
sure you check your
updates directly on
Use sidebar buttons on
your blog posts to generate
even more shares.
Make it easy to share your posts - code in
a LinkedIn button on your blog site.
Check out more ways to drive traffic to your blog:
12 Effective Ways to Use Facebook to Drive Traffic to Your
12 Formulas: How to Use Twitter to Drive Traffic to Your
How to use Google+ to Promote your Blog (9 tips)
9 Ways to Use Pinterest to Drive Traffic to Your Blog
The Ultimate Small Business Guide to Social Bookmarking:
Driving Traffic to Your Blog
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