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10 awesome twitter examples with critiques and best practices


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Are you looking for a way to step up your business’ marketing with Twitter?
Do you want to boost retweets and increase engagement across the board?

In this article, I’m going to critique 10 of the top brands on Twitter, giving you concrete examples of how to maximize Twitter in your social media strategy.

Published in: Technology, Business
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10 awesome twitter examples with critiques and best practices

  1. 1. 10 Awesome Twitter Examples with Critiques and Best Practices
  2. 2. 10 Strategies to Maximize Twitter for Business Use Humor Make it Shareable Ride the Trends Go Exclusive Do a Q&A Run a Customer Service Make Teaser Videos Make A-Day-in-the-Life Videos Run a Contest off Twitter Run a contest on Twitter 1 3 2 4 7 5 6 8 9 10
  3. 3. Use Humor1
  4. 4. Use Humor to Entertain your Followers Find some humorous puns, jokes, or quotes related to your business and tweet them. Post a picture of a baby or pet with something related to your business and ask your followers to caption it. Remember your marketing personality. Do you use geo-targeted language or sector-based jargon? A Humorous Tweet by Doritos 1 2 3
  5. 5. Make it Shareable2
  6. 6. Make your Posts Shareable to Extend your Reach Are there common-sense facts related to your business? Combine them with a great photo for some quick and easy retweets and favorites. Inspire your followers with a re- tweetable quote or statistic. Try to keep them business-related, but it’ s okay if they’re not. 4 5 A shareable post by LG
  7. 7. Ride the Trends3
  8. 8. Ride what’s Trending Find out what’s trending and work with it: ‘#TGIF, we’ve been working like a dog!’; with a photo of a sleeping puppy. ‘Did you see Peyton Manning’s twisted ankle in #SuperbowlXVIII? Should’ve been wearing our #AcmeOrthotics’; with a link to the product. A Trendy Post by Coca-Cola 6 7 8
  9. 9. Go Exclusive4
  10. 10. Social Media for NPOs: Twitter Offer exclusive behind-the-scene peeks into your business’ events, conferences, board meetings, etc. Hype your events or upcoming product launches with an exclusive look at ‘the making of’. Make a video of your boss brainstorming, developers coding, the marketing team typing and the sales team on the phone. An Exclusive Tweet by Hoot Suite 9 10 11
  11. 11. Do a Q&A55
  12. 12. Do a Q&A Bring in an expert on your business: ask them about best practices, changes they’ve seen in the business, where they think it’s going in the future, etc. Ask your company’s CEO about about their hiring process, what kind of applicant do they like? Interview tips? How did they get where they are? Talk to the heads of your business’ departments and release a weekly Q&A on their insights into PR, Marketing, Sales, Admin, IT, etc. Q&A Hype by The Guardian Newspaper 12 13 14
  13. 13. Run a Customer Service6
  14. 14. Run a Customer Service Test out a weekly Twitter customer service session: Hype it a week or so in advance on all your social media platforms Determine what level of engagement is worth implementing the practice Measure the response on the day If it’s successful, make it a more permanent part of your Twitter profileCustomer Service by KLM Airlines 15 16 17 18
  15. 15. Make Teaser Videos7
  16. 16. Make a Teaser Video with Vine Teaser Video Tweet by ModCloth 19 20 21 Vine is optimized for sneak- peeks. Have a product coming out, an event you’re running, or a new dessert on your menu?: Compose a six-second video clip of the box being delivered and unwrapped A behind-the-scenes look before the event A quick glimpse at how the dessert is put together
  17. 17. Make A-Day-in-the-Life Videos8
  18. 18. Make A-Day-in-the-Life Videos Make ‘A Day in the Life at Smith Pharmaceuticals.’ Post it on Twitter and use it to bring in other employees. ‘A Day in the Life of a Sales Manager’? Make your videos entertaining; If they’re popular, try hyping them on your social media platforms and making them a weekly or monthly thing. Day-in-the-Life by the Indianapolis Colts 22 23 24
  19. 19. Run a Contest off Twitter9
  20. 20. Run a Contest off Twitter Run a Sweepstakes to increase your Following: Users submit their email address, click ‘Enter Contest’ and they’re entered into a random drawing for a prize. Run a Photo Contest to increase engagement: Users upload a photo and have the community vote on their favorite to win. To maximize entries, choose a photo theme that is easy for most users to get a photo of. Off Twitter Contest by ELLE Magazine 25 26
  21. 21. Run a Contest on Twitter10
  22. 22. Run a Contest On Twitter Run a recurring contest to keep your Followers engaged. If they miss the prize the first time, give them the opportunity to win again. Don’t give up! If you’re confident in your contest, stick with it. You may have to run a recurring contest three or four times before you see solid results. On Twitter Contest by Sephora 27 28
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